Siddhartha Mukherjee

Founder, BRAND BALANCE @brand_balance #BrandConsultant #BrandDataAnalytics #Biker, #Traveller, #Columnist (views are personal)

[Siddhartha Mukherjee @SIDmvrck]

The future of #EmployerBrand Reputation belongs to #CHROs & #CCOs who operate as one reputation team and are armed with scientifically designed, executed and measured ERPs: #Efforts #Resources #Processes.

My article in @HRkatha

@brand_balance

https://t.co/WlzIYHJegl

[Tarunjeet @mindtweak123]

@adgully @akanksha_j20 @SIDmvrck @SokhalSonali @vikramkharvi Acing how to work with different generations, nationalities & genders across all internal departments & external partners will be the mark of your success as a 'communicator'. Be worthy of the designation you carry.

#pr

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SokhalSonali @vikramkharvi Again, those 10% of the corporates I referred to earlier, are able to succeed and bring tangible difference in PR machinery deliveries because of they are leveraging internal and external collaborations very effectively.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SokhalSonali @vikramkharvi Collaboration ensure that PR teams are able to create more robust strategies that are fortified by a variety of insights and are better positioned to succeed in diverse markets."

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SokhalSonali @vikramkharvi Both internal and external collaborations need to happen across markets and geographies. Collaborations will be effective only when the framework is visualized, designed and implemented well, all supported by Measurement and Data-led ERPs (efforts, resources and processes).

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SokhalSonali @vikramkharvi External Collaborations could be with communications agencies, ERP management & advisory consultancies, pure play research services, audit & quality assurance services, measurement and data analytics, influencer groups, communities, etc.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SokhalSonali @vikramkharvi The efficiency & efficacy of PR is founded on Collaborations. The term can have different dimensions – with Internal and External partners. Internal collaborations would be with CXOs, on-ground operation departments, organization’s central MiS, Intelligence and Research desks.

[Akanksha Jain @akanksha_j20]

@SIDmvrck @adgully @mindtweak123 @SonaliSokhal @vikramkharvi This is so true.. There is a need for in-house Comms professional who can guide the leadership and Board on building and safeguarding brand reputation

[Tarunjeet @mindtweak123]

@SIDmvrck @adgully @akanksha_j20 @SonaliSokhal @vikramkharvi That is the future ! ✊

[Siddhartha Mukherjee @SIDmvrck]

My observation about getting a seat at the table is that it doesnot come easy...it happens gradually after CXOs see a scientific approach, conduct as revenue centre (not cost centre) and delivery of tangible value.

[sonali sokhal @SokhalSonali]

@adgully @mindtweak123 @akanksha_j20 @SIDmvrck @SonaliSokhal @vikramkharvi I also feel for larger organisations, allowing communication teams a seat at the table also creates a conscience keeper that makes them walk the talk!#gullychat #adgully #PRprofessionals #globalPR

[sonali sokhal @SokhalSonali]

@adgully @mindtweak123 @akanksha_j20 @SIDmvrck @SonaliSokhal @vikramkharvi I also feel for larger organisations, allowing communication teams a seat at the table also creates a conscience keeper that makes them walk the talk!#gullychat #adgully #PRprofessionals #globalPR

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi This evolving dynamic is likely why more Corporate Communications clients are increasingly saying, "We and our PR agency are one team; they are our partners." It reflects their wish, desire, and intent to operate in a truly integrated manner.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi The working relationship with PR agency partners is also strengthening, leading to performance appraisals that are becoming more collaborative and win-win rather than one-sided.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi The time spent between top management and in-house PR teams is increasing. In-house teams are not only gaining access to business plans but are also being invited to provide strategic feedback. Discussions on budget allocation with top management is becoming a win-win.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi The good news is that the needle is already moving. Today, approximately 10% of corporations—the CXO and Corporate Communications Collective—are disrupting their old PR frameworks and establishing fresh, scientific, measurement, and data-led ERPs.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi Achieving this transformation is not an overnight process; it requires a complete overhaul of outdated ERPs (efforts, resources, and processes). Ideally, in-house PR teams should be seen as brand management corridors, not just as desks for news & headline management.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi For CXOs, this means viewing the in-house PR function as a strategic corridor for market intelligence, advisory on business and communication objectives, and a key player in strengthening brand scores and protecting the balance sheet.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi It is ideal time for in-house teams to start repositioning themselves from a cost centre to being recognized as resource and revenue centres.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @SonaliSokhal @vikramkharvi Today, about 35% of a business's valuation and CXO KRAs are driven by Corporate Brand Reputation. Notably, In-house PR team has the potential to manage two-thirds of this brand reputation framework.

[Siddhartha Mukherjee @SIDmvrck]

@adgully @mindtweak123 @akanksha_j20 @vikramkharvi @SonaliSokhal Not only key industry verticals but even the SME sector and India's startup engine are emerging from and depending on local Indian markets. The business owners of these types of businesses would find the width and depth of local PR network to be of strategic importance.