Aaron Jacob Jones

I’m a live artist

[Aaron Jacob Jones @silverAJ]

@alexgroberman 2025 Local Guide

[Alex Groberman @alexgroberman]

I'm not trying to insult anybody here but...

Local businesses are still the absolute slowest to adapt to things that'll actually help them grow quickly.

In one specific case it is costing them 10s of thousands of dollars every month.

If you are ignoring the free traffic + sales you could be getting from ChatGPT and Google right now, you will be playing painful catch up in 2026 and 2027.

Here is how to fix that without hiring expensive outside help.

And if you want the private ChatGPT and Perplexity cheat codes we have been testing, just Follow + RT + Comment “2025 Local Guide.”

You must do all 3 for the DM.

Alright, let’s start at the top.

Google and AI engines both rank based on authority and entity trust.

They use different methods but the core signals overlap.

For local businesses that means:

PR and backlinks from locally trusted sites

Brand mentions that reinforce your entity

NAP and schema consistency across the entire web

Structured, crawlable, and up-to-date business information

Skip authority and you won't exist even for ZIP level searches.

A few proven local authority plays:

Partner with complementary local businesses for link swaps (there's room for creativity here; DM me/reply with your local biz if you need some tips)

Pitch seasonal tips or cost data to neighborhood blogs and news outlets

Submit to high trust local directories

Sponsor school or charity events to earn recap backlinks

Get featured in “Best of [City]” and local guides

These placements are especially important now because a fairly large analysis from Yext in 2025 showed that a lot of AI citations come from brand controlled or brand adjacent sources.

This means local publications, directories, and branded pages matter more than ever.

Want a shortcut?

SEO Stuff’s Gold Plan places links only on sites already surfacing in AI search results and that have proven authority.

Check out the case studies I posted this week if you're interested.

That said, authority alone is not enough.

Your Google Business Profile is now one of the strongest signals for AI and Google combined.

As of late 2025, ChatGPT and Gemini both pull GBP fields into their AI Overviews.

This is backed by research from BrightLocal which shows GBP URLs and business sites appear heavily in ChatGPT local answers.

GBP optimization checklist:

Complete every field

Upload at least 100 geo tagged photos

Post weekly updates

Add Q and A entries

Reply to every review with service and location terms

Maintain NAP consistency across directories

GBP is now a required foundation for visibility in Maps, AI Overviews, and local ChatGPT recommendations.

Next, build high quality service and location pages.

AI Overviews often surface location pages above the map pack.

To earn those placements you need structured, local, query aligned content.

Every ZIP and neighborhood page should include:

Embedded Google Map

Local job photos and staff images

Videos

FAQ block with exact match city questions

Internal links to main service and contact pages

FAQ schema on all pages

Fast mobile first layout

Think of each page as an AI friendly Answer Hub.

Now on to reviews.

Gemini and Perplexity now pull review text into local summaries.

Yext research also confirmed reviews are one of the most common brand controlled citation sources in AI answers.

Your move:

Request reviews through SMS and email as soon as service is completed

Show top reviews on your site and GBP

Reply using keywords and location

Target 150 or more reviews per location

More reviews create more machine readable mentions, which increases AI citation likelihood.

Next, we need to talk technical SEO.

Google and AI systems both rely on clean, structured, fast, and crawlable sites. Slow or broken sites lose both human users and AI engines.

Local technical checklist:

Core Web Vitals within thresholds

Lazy load images and convert to WebP or AVIF

Submit XML sitemap to Google and Bing

Remove broken links and fix redirect chains
Implement LocalBusiness, Service, Review, FAQ and Event schema

Allow AI crawlers

A technically sound site improves crawl efficiency for Google and improves confidence scoring for AI systems.

Now let’s talk content.

Google and ChatGPT both prioritize city specific, structured content with clear takeaways.

Create:

Hub pages like “Complete Guide to [Service] in [City]”

Subpages for each ZIP

Seasonal posts

Cost breakdown posts

Local problem posts

“How it works in your city” posts

Always include a TLDR or Key Takeaways section.

Perplexity often surfaces these word for word.

Next, drive branded search.

Branded search is now one of the strongest signals for both Google and AI systems.

Increasing branded search boosts entity trust.

Ways to lift branded search:

Post CTAs like “Search [Business Name] reviews on Google”

Share localized customer stories

Run retargeting with 5 star reviews

Offer city specific promotions

Even a small increase in branded search volume can significantly improve AI visibility.

Finally, track the right metrics.

Traffic means nothing if it does not turn into calls.

What to measure:

Branded search growth

GBP views, calls and directions

AI Overview and ChatGPT citation coverage
Review growth and keyword usage

Conversion rates on service pages

Off site brand mentions

These are the signals that correlate with AI citations and local bookings.

Mind you, most local businesses still:

Ignore GBP

Have under 50 reviews

Have trash technical SEO

Publish no city specific content

Which is why they are a non-factor in ChatGPT, Perplexity, Gemini and Google AI Overviews.

Follow this roadmap and you will own visibility where customers are actually searching.

Want the done for you version?

Try the Gold Plan at SEO Stuff dot com and see why more than 80 percent of customers return for multiple purchases.

If you want the private ChatGPT and Perplexity cheat codes we have been testing, Follow + RT + Comment “2025 Local Guide.”

You must do all 3 for the DM.

[Aaron Jacob Jones @silverAJ]

@samruddhi_mokal GEMINI

[Aaron Jacob Jones @silverAJ]

Don't use Smarty if you need receipts for taxes! @SMARTYMobileUK this is not good enough, it's 2024. I'll find another mobile provider if I can't just download them on the website.

[Aaron Jacob Jones @silverAJ]

@parcelforce Your tracking map is broken and useless. I'm due 2 parcels today; one van showed as near my house for over 90 mins and has now disappeared off the map. The other hasn't moved either. First parcel is over an hour overdue, just like yesterday. WTF?

[Aaron Jacob Jones @silverAJ]

@VodafoneUK @timhuckle @riyya_ox Tim is right. Stop directing people to DM - you don’t even reply, you’re just trying to cover up the problem. Just publicly admit there’s a widespread issue and post updates so people aren’t forced to ask individually.

[Aaron Jacob Jones @silverAJ]

@VodafoneUK So why haven’t you acknowledged it on your main feed? Why are you still making everyone waste their time checking individual postcodes when your NSC claims there’s no issue?

[Aaron Jacob Jones @silverAJ]

Ridiculous that with the whole @VodafoneUK network down, they’re gaslighting their customers with “check your postcode here for known issues” and it says things are fine. “DM us your details” - no reply.
They won’t publicly acknowledge there’s a widespread problem! FFS. 🤡

[Aaron Jacob Jones @silverAJ]

@VodafoneUK Why are you pretending nothing is wrong with the network and telling everyone to use the useless NSC page which says it’s all fine? It’s widespread. Admit there’s an issue on your feed, even if you don’t know when it’ll be fixed.

[Aaron Jacob Jones @silverAJ]

I’ve tried to go to an Oman air desk and none are open, no one at your ticket help desk, and nobody from other airlines can help me. Please let me know what to do, this hat was expensive :(

[Aaron Jacob Jones @silverAJ]

@omanair hello, I left my grey sunhat with pink hatband in the overhead compartment of a plane just now but I couldn’t get back to retrieve it. It was flight WY101 from Muscat to Heathrow today (7th Jan). How can I retrieve it please?

[Aaron Jacob Jones @silverAJ]

@Betterhelpers How much is the Swim Doctor discount for Swim UK better members?

[Aaron Jacob Jones @silverAJ]

@TLRailUK I’ve PMd you but not heard back

[Aaron Jacob Jones @silverAJ]

@TLRailUK I left my easel on a train today and can’t find a way of calling Bedford station at the end of the line! I’ve filled out your lost property form - isn’t there a way of getting in touch faster? I’m tracking it with an airtag…could the staff grab it at Bedford for me?

[Aaron Jacob Jones @silverAJ]

@Argos_Online I ned a VAT receipt for an order but in 'my account' orders they're all saying "Order not found" when I click on them.

[Aloner One @al_oner_one]

After weeks of research and development I finally managed to turn AI generated images into 3d scenes, refine them in real time in a non-destructive and streamlined workflow... It's beyond camera projection since you can make entire scenes viewable in any angles.. It's not a "magic button" solution but a tedious process and I think I'm like the first one to make this 🤷 It opens so much possibilities for real time experiences... I need to refine a little bit the technique behind this and I'll show you my first finished piece in the coming weeks... It's litteraly game changing ( and I'm exhausted tbh ) Hope you'll like it

[Aaron Jacob Jones @silverAJ]

@and_furiouser Everyone over 12 understands the idea of ‘look but don’t touch’ when stepping into an art gallery.

[Science girl @sciencegirl]

Giant anteaters' foreleg looks like the head of a separate animal
https://t.co/V6u7zjHzaM

[Aaron Jacob Jones @silverAJ]

@NoRedText @Abugay5Abugay @kittypurrzog I would say they’re both sensible and relatively considerate on trans issues. I don’t think they’re bigots, despite the occasional spicy out of context quote.

[Aaron Jacob Jones @silverAJ]

It’s very frustrating that I can’t open this beautifully researched art walk in my actual google maps app. Any tricks?
‘The Only Bangkok Art Walk You Need ‘ https://t.co/lBOMWIxyfn