I'm giving away our most in-demand strategic resource, the same frameworks behind £600m+ in revenue generated for the DTC brands we work with.
(This will be the last chance to download for free).
The year is 2026, and every consumer now lives inside a personal algorithmic bubble.
Every feed, every search result, every shopping journey is uniquely shaped by micro-behaviours, emotional signals, and past engagement.
Meta, Google and TikTok aren’t matching ads to audiences anymore. They’re orchestrating hyper-personalised experiences at the individual level.
At the same time, consumers are craving something algorithms can’t manufacture: real connection.
For brands, this changes everything. Winning in 2026 won’t come from targeting hacks.
It will come from:
– Creative built around individual triggers
– AI-powered signal analysis and rapid iteration
– Systems that compound incrementality
– And content that still feels deeply human
This playbook breaks down the exact structures we use across Meta, TikTok, AI and Creative to drive compounding growth in this new era.
Retweet this post and comment "2026" and I'll send it over.
Bigfoot & Yeti AI videos are going viral
No camera, no editing, all AI.
You can do it too — and earn $$ from short videos
I made a full guide + tutorial using Google VEO 3 to help you create the same.
Want the guide? Like, Retweet & Comment "VEO" Follow to get sent your DM
I just released a full breakdown of THE RESTAURANT AUTOMATION SYSTEM THAT EARNS $2K PER LOCATION ON REPEAT
This is the same setup that replaces half their manual work and prints revenue while the staff is busy serving tables.
Inside the walkthrough, you’ll see:
- the exact revenue loop that makes restaurants pay fast
- the automation stack that handles calls, orders, follow-ups & reviews automatically
- how I position it so owners agree to the price without negotiation
- why this niche is currently the fastest to close in AI
Want the full playbook?
Comment “715” + Like + Repost and I’ll send it straight to your DMs.
(must follow for DM)
@henrycmckenna I don’t normally comment on things like this but just read your article and completely disagree with your take. Ellis led with the crown of his helmet and struck dart on the side of his helmet. Blaming the victim? Shame on you. And if that was legal shame on the #NFL!
I got rejected by 144 investors before raising $150M for my $200M+ rev/year startup.
After 144 rejections, I started questioning our approach.
Were we solving the right problem?
What were we doing wrong?
Why weren’t investors seeing what we were seeing?
Were we the right team to build this?
We tried everything: different pitch angles, new deck structures, and reframing the problem.
Then came the 145th meeting, where we closed our first growth round.
That yes made everything worth it. But getting there took years of mistakes and hard work.
We went through a lot of trial and error just to figure out what resonates with investors.
We tried dozens of approaches to figure out what made investors engage.
Some landed, most didn't. But each iteration taught us something about what builds conviction versus what just sounds good on paper.
And once we cracked that code, our Series C closed faster than expected.
And today, I see so many founders in the exact same position I was in 10 years ago: grinding through rejections, questioning everything, and trying to figure out what works.
So today I want to give you the resource I wish I had back then:
Something that shows you exactly how to structure these conversations and navigate the entire process
(because the fundraising cycle can be a big distraction and take a toll on you as a founder).
So I've partnered with Notion's Startups Team to create the essential fundraising resource that helps you avoid the mistakes that cost me years.
Here's what you are getting:
• The actual decks I used to raise $150M for Super[.]com (Series B, C)
• 50 real examples from funded startups like Eleven Labs and Artisan AI
• A searchable database of 10,000+ investors - angels, VCs, and accelerators you can reach out to immediately (this alone would take months to build manually)
• An AI-powered fundraising agent built into Notion with step-by-step prompts (no separate ChatGPT needed)
Want access?
• Like and share this post
• Comment "FUNDRAISE"
• Follow me so I can DM you the link
I'll send it over ASAP.
P.S.: If you are serious about fundraising (now or in the future), you should grab it right away.
We’ve built a Meta creative playbook, (built from the learnings behind £400M in revenue💰) and you can download it for free.
Meta's Andromeda now only cares about how much quality creative you can give it and how fast.
→ It can test 5,000 ads a week.
→ It learns in real-time.
→ It rewards creative variation and rapid iteration.
If you're still running 3-5 ads per month and hoping for scale... you're feeding a machine that runs on volume with crumbs.
That’s why we built a system designed specifically for this new Meta reality and now we’re giving it away.
🚨 The 2025 Creative Testing Playbook
What’s inside:
✅ Testing architectures for Persona, Concept, and Sprint isolation (£15k–£100k+ budgets)
✅ Modular frameworks to script, shoot, and remix hooks, bodies & CTAs at scale
✅ 30-day optimisation cadence with KPI guardrails and budget distribution cheatsheets
✅ Plug-and-play checklists for reviews, setup, and analysis
✅ The 7 mistakes that silently kill ad accounts and how to avoid every one
It’s the exact process we use with brands spending 7 and 8 figures a year.
Want it?
Retweet this post
Comment “PLAYBOOK” below and I’ll send it your way.
(Make sure you're following so I can DM you).