은보라해

LOVE Myself. BE Myself.
💜 최애 방탄 차애 아미 💜 아포방포
헤더_@bora7cloud

[김무원 @jooniefighting]

블로형은 진짜 사랑이야

[잉 @ohopeing]

방탄이 그래미에 출품하지 않겠다고 한 건 단순히 안나감 라는 의미가 아님 그래미가 아시아 음악을 기존 시상 부문이 아닌 별도의 ‘아시안 팝’ 부문으로 분리해 <아시아 음악은 따로 묶어서 여기서만 평가하겠다> 는 방식에 동의하지 않겠다는 뜻을 보여주는거임 차별에 보이콧 하는 방탄 응원함

[𝘸𝘪𝘵𝘩𝙃𝙊𝙋𝙀 @withHOPE_twt]

방금 주옥같은 말을 봤어

‘그래미가 음악을 나눌 때 BTS는 모두를 하나로 만들어’

[방탄소년단 @BTS_twt]

음악은 그냥 그 자체로 하나의 언어라고 생각한다.!

[BTS_official @bts_bighit]

'NORMAL (Korean Ver.)' Stage CAM @ BTS WORLD TOUR 'ARIRANG' IN BUSAN
(https://t.co/Asu2mdLfDO)

#BTS #방탄소년단 #BTS_NORMAL

[복숭아햄찌 @BTS_peachamjji]

아 미치겠네 ㅋㅋㅋㅋㅋㅋ
김석진 얼마나 신난건지 감도안옴

[colin @colin_goldmund]

My Letter to the Korean Music Critic Who Downplayed BTS's AMA Triumph

Two days ago, when I wrote my post about BTS's victory at the American Music Awards, I had no idea that a Korean music critic, someone prominent enough to serve on the selection committee for the Korean Music Awards (KMA), had publicly disparaged BTS's Artist of the Year win.

He argued that the AMA is no longer one of the three major music awards ceremonies in the United States. And that it has lost much of its prestige and influence. He also claimed that because the winners are determined by fan voting, the AMA should not be taken seriously.

He even suggested that BTS was the only major artist who attended the ceremony while other big names stayed away. The critic's view: because they don't give a hoot about the AMA.

He never explicitly said that BTS's victory meant nothing. But by dismissing the AMA itself so thoroughly, the implication was difficult to miss.

This was not the first time I had encountered this sort of reaction. Back in the late 2010s, when some Korean journalists and online writers downplayed BTS's achievements, I often reached out to them through email or social media messages to offer a different perspective. In one case, we ended up exchanging many thoughtful replies back and forth, and over time, I felt that some of his views on BTS began to change.

As many of you know, even when I strongly disagree with someone, I try to remain polite, reasonable, and emotionally grounded. That was the approach I took then, and it was the approach I took again this time.

After obtaining the critic's email address, I wrote to him and respectfully explained why I disagreed with his assessment.

I want to share that letter with you because some of the points I raised may be of interest, particularly the history and original purpose of the American Music Awards, which many younger fans outside the United States may not be familiar with.

I wrote to him in Korean, and below is my own translation of the letter:

Dear Mr. Jung Min-jae,

Hello. I am an educator living and working in Seoul. I am well aware that you have received your share of criticism from ARMYs. However, I am writing not out of hostility, but out of a genuine desire to have an open and constructive conversation.

I would simply like to offer a different perspective on some of the points you raised regarding the American Music Awards.

First, you argued that the AMA is no longer one of America's three major music awards shows and that it has lost much of its former prestige and influence. As someone who spent his youth and college years in the United States, I see things differently. For people like me, the AMA and the Grammys were, and still are, the two pillars of American music awards. The Billboard Music Awards did not enter the public consciousness in a major way until much later.

At least before the 2010s, the Grammys carried a reputation for being overly conservative and establishment-minded. To be frank, many people considered it somewhat dull. The AMA, by contrast, was always the fun one. It was energetic, accessible, and unapologetically fan-oriented. Personally, I have rarely watched the Grammys except in years when BTS received nominations. Yet from my youth until I moved back to Korea, I watched the AMA every single year without fail.

When Dick Clark created the AMA in the early 1970s, he did so as an alternative to the Grammys. The Grammys still operate through a system in which nominees are selected by committees and winners are chosen by voting members. Many of those committee members and voters are older industry insiders, and historically they have been disproportionately white and male. That has long been the nature of the institution. The AMA, on the other hand, was built from the beginning around the idea that music fans and the general public should have a meaningful voice.

In fact, I spoke with my friends in the United States about this issue yesterday. Every one of them still considers the AMA and the Grammys to be the two most iconic music awards shows in America.

For those reasons, I hope you will not take the opinions of some Americans who dismiss the AMA because BTS, a foreign group, won the award (you even reposted one such tweet) as evidence that the AMA has somehow become irrelevant.

You also argued that because AMA winners are ultimately determined through fan voting, the awards should not be taken too seriously. I would respectfully disagree.

The AMA nomination process is not a simple popularity contest. Nominees are selected based on a wide range of objective metrics, including album sales, radio airplay, streaming figures, and other measurable indicators of public engagement. Fans then vote among those nominees to determine the winners.

Music, perhaps more than any other art form, is powered by fans. Fans buy albums. They call radio stations to request songs. They organize streaming parties. They purchase concert tickets and fill arenas. Given that reality, it seems entirely reasonable for a music awards show to reflect the voices of the people who sustain the industry.

The same principle applies even in classical music. No matter how extraordinary a musician may be, their work ultimately depends on audiences. The reason pianist Yunchan Lim sells out concert halls around the world is because he has earned the admiration of countless music lovers. After becoming the youngest winner in the history of the Van Cliburn International Piano Competition at just eighteen years old, he captivated audiences globally and built a devoted following.

For that reason, I believe the AMA is one of the awards shows most closely aligned with how popular music actually functions today. In many ways, the Grammys represent an older model. The AMA does not. That is why I do not believe its influence will fade anytime soon.

Finally, you pointed out that BTS attended the ceremony while many other major artists did not. But the same has always been true of the Grammys. Every year, numerous high-profile artists skip the event, even when invited. That is hardly unusual.

More importantly, who is the most popular and influential music act in the world right now?

In my view, the answer is BTS.

And BTS showed up.

It is comparable to the Beatles attending an awards show in the 1960s or Michael Jackson attending one in the 1980s. The presence of the Beatles alone was enough to give an event significance and prestige. The same logic applies here. The fact that BTS chose to attend demonstrates that the AMA remains a meaningful and influential platform.

As a music critic, I am sure you understand better than most what it means for an artist from a non-English-speaking country to win an American music award of this magnitude.

You know how extraordinarily difficult it is.

You know the barriers that must be overcome.

And you understand what such an achievement symbolizes, not only for the artist but also for the broader cultural landscape.

That is why I cannot help but wish that more attention had been given to that larger cultural significance and value, instead of focusing on whether the AMA has lost prestige or influence.

Thank you for taking the time to read my thoughts. If the opportunity ever arises, I would be more than happy to hear your perspective and any rebuttal you may have. My feeling is that you and I probably have far more in common than we do in disagreement. Above all, we both care deeply about music.

I wish you good health and all the best.

[헬로우꾹.97 @hellokoook]

와 미쳤다 진짜~~~~~호바

[헬로우꾹.97 @hellokoook]

글로벌 슈퍼 그룹 '방탄소년단'(BTS)이 월드컵 결승전 역사상 처음으로 도입되는 대규모 '하프타임 쇼' 헤드라이너로 나선다... 와!!!!!!!!

[복숭아햄찌 @BTS_peachamjji]

완전 따뜻한 당근주는 감동적인 유저 석진의 말
찐 흐뭇 힐링 개발진들 표정 ㅜ.ㅜ

이벤트 재탕에 대해 안타까워서 위로해주고 싶었다고
🐹똑같이 기획을 많이 하는 사람으로서(🥹)
🐹저는 격려의 말씀을 전해드리고 싶었어요

[최애는7명차애는아미 @heun0613bts]

아니 갭차이....... 심하자나요 ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

[심방𝙰𝚁𝙸𝚁𝙰𝙽𝙶 ⟭⟬ ⟬⟭ @wlalal951013]

태태 인사말 미리 준비해서 읽는거 너모 귀엽다
🐻스페인어 잘못하지만 그래도 해볼게요
우리 보고싶었어요??!!
우리도 멕시코 아주 많이
더 보고싶었어요
여기 에너지가 정말 대단하네요
우리 이렇게 많이 좋아해줘서 정말 고마워요 다음에 또 올게요!!

또한번의 대통령궁 초청이라니..
저아래 모인 아미들 얼마나 자랑스럽겠노
대통령궁 이나 왕궁 발코니 나오는거는
국민영웅쯤 되야 하는거 아님?
외국인 가수가 저런환대를 받으며 발코니에 서있다는게 정말 거짓말같다
진짜 #방탄소년단 은 어나더 레벨이 맞다

[허어느날🌹이말했다⁷ @abrtmsy200930]

태형이가 보는 7명 너무 귀여워ㅋㅋㅋㅋ
형들 두칸씩 주고 막라 세칸 나눠쓴 것도ㅋㅋ

🐨 키 크게 그림
🐹 어깨 빡 강조
🐱 귀엽게 그림
🐿 춤추고 있음
🐥 쪼끄맣게 그림
🐯 이두박근강조하는 근육형
🐰 복근강조된 근육형

[GLISTEN @GLISTEN_J]

오프닝 입장할 때 방탄은 이런 느낌이구나

[뀨홉 @cute__hobi]

제이홉 인간 가습기 됨ㅋㅋㅋㅋㅋ

[클준 🇨🇦 Boronto @uRMyseason]

260506 남준 멕시코

🐨 저희를 초대해 주셔서 정말 감사합니다. 저희는 내일 있을 콘서트를 정말 기대하고 있어요. 내일 즐겁게 보내자구요. 정말 감사합니다

Te amo, te quiero, muchas gracias!
(사랑합니다. 정말 감사해요)

[V• ᎑ •V @VLifeToDo]

뒤에 제발 봐줰 ㅋㅋㅋㅋㅋㅋㅋ 아미밤들이 오른쪽으로 올때까지 기다렸다가 신난 강쥬가 되는데,,,, 너무 너므 이쁜거임🥹🥹🥹

[방탄소년단 음원서포트팀 (아미스밍위크) @ARMY_BADA]

방탄소년단 'SWIM'이 쇼! 음악중심 942회에서 1위를 차지합니다!!! 트리플크라운 달성합니다 🏆🏆🏆 축하합니다🥳
#방탄소년단_쇼음악중심_1위축하해
#방탄소년단_SWIM_음방14관왕
#SWIM14thWin

[럽 @_lovablehxpe]

제대하고바로콘서트온거개째지고
정쿡 ! 하자마자 개찢어지는함성나오는거 ㅈㄴ짜릿하고
정국아춤추자! << 개에바고
몇년쉬었어도한팀인거티나게춤춰버리는거ㅁㅊ고
아이원더노래자체가참아름답고,,
정호석개예쁘고,,
아미들목소리참좋고,,
막서로보면서웃고,
포옥안겨버리고,

[망이 @_mang218]

볼때마다 그냥 행복해지는 영상임☺️