Simon Beltran

Sharing tweets from my experience as a business leader, father, husband, Christian, and stakeholder in building a better tomorrow.

[O'Neil Printing @ONeilPrinting]

Political direct mail works. It cuts through the noise, stays in the home, and puts your message directly into voters' hands. When every vote matters, targeted, data-driven direct mail remains one of the most trusted tools in a campaign's arsenal.

https://t.co/kvxt3LltAC

[Rule29 @rule29]

A first impression should do more than look good.

It should help people understand who you are, what you value, and why you’re worth remembering.

Printed by @ONeilPrinting , the piece uses silver metallic foil and spot gloss to create a first impression you can see and feel. It catches the light. It feels substantial in hand. And it gives their sales team something memorable to leave behind after the conversation ends.

Because print still matters. Especially when it reinforces quality, trust, and the kind of care people associate with your brand. It’s the kind of work that happens when creative and print expertise work as one.

If your sales materials are making an impression before you get a second conversation, make sure they’re saying the right thing.

👉 https://t.co/IsWUPo4GPD

#MakingCreativeMatter #PrintDesign #BrandExperience #SalesEnablement #EditorialDesign #ONeilPrinting

[Rule29 @rule29]

Some sentences do more than say something.
They shape what people believe.
They clarify what matters.
They move people toward action.

Walter Isaacson calls one sentence from the Declaration of Independence “the greatest sentence ever written”:
“We hold these truths to be self-evident, that all men are created equal…”

It is easy to rush past words like that because we have heard them so many times. But they still carry weight.

They remind us that language can become a promise.
A promise can become a shared belief.
And a shared belief can shape a nation.
That is why story matters.

At Rule29, we believe words and design are never just decoration. They help people see what is true, what is possible, and what is worth building together.

This July 4th, we are grateful for the power of an idea made clear.

And we are reminded again that when words are chosen with purpose, they can keep echoing for generations.

#MakingCreativeMatter #BrandStrategy #Storytelling #DesignForGood #July4th

[O'Neil Printing @ONeilPrinting]

Must Have Monday!

This cooler brings the party with built-in tunes and plenty of room for the essentials. Easy to carry, hard to ignore, and guaranteed to get used all summer long.

#MustHaveMerch #PrintingSolutions #ONeilPrinting

[O'Neil Printing @ONeilPrinting]

Most purpose statements sound good. Few actually guide decisions.

ON Purpose is our way to close that gap. Not words. Practice.

Live it. Lead it.

https://t.co/rzOtZsTG7l

[Rule29 @rule29]

A brand comes to life when strategy, story, design, campaigns, digital experiences, and customer touchpoints all work together.

That's what you're seeing here.

New brands.
Brand revitalizations.
Campaign launches.

Products and experiences designed to move people from awareness to action.

Because the goal was never to make something look better. The goal was to make it work better.

To create clarity.
Build trust.
And help organizations grow.

Here's a look at some of the stories we've been helping bring to life. If your organization is preparing for a new chapter, a new audience, or a new opportunity, we'd love to help you tell the story. https://t.co/IsWUPo4905

#MakingCreativeMatter #BrandStrategy #Branding #MarketingStrategy #BusinessGrowth

[O'Neil Printing @ONeilPrinting]

When your message needs to make a statement, think bigger.

These larger-than-life ASU Mary Lou Fulton College letters are a perfect example of how wide-format projects can create a bold visual experience that can't be missed.

#ONeilPrinting #MessagingThatMatters

[Rule29 @rule29]

A strong brand starts with a clear purpose. Not the kind that lives on a wall or in a slide deck. The kind that guides decisions, shapes culture, attracts the right people, and creates loyalty with customers.

We've seen it across industries. The organizations that grow with clarity know who they are, what they stand for, and why it matters. That's why purpose is often one of the first conversations we have with our clients.

Before the logo.
Before the website.
Before the campaign.

Because when your purpose, promise, personality, and perception are aligned, your brand becomes more than marketing. It becomes a competitive advantage.

People trust it.
Employees rally around it.
Customers remember it.

The question isn't whether your organization has a purpose. The question is whether your team, customers, and community experience it every day.

If you're ready to build a brand people believe in, let's start with why. https://t.co/7Rap96pjAe

#MakingCreativeMatter #BrandStrategy #Leadership #PurposeDrivenBusiness #BrandBuilding

[Rule29 @rule29]

Every organization has knowledge. The challenge is making it useful.

Too often, your best ideas, processes, stories, and expertise live in a handful of people's heads, buried in old presentations, hidden in shared drives, or scattered across teams.

When that happens, growth slows down. Teams duplicate effort. New employees take longer to ramp up. Customers get inconsistent experiences.

The organizations that scale well do something different. They turn knowledge into tools.

+ Tools that help sales teams tell a better story.
+ Tools that help marketers move faster.
+ Tools that help leaders create alignment.
+ Tools that help employees make better decisions.
+ Tools that help customers get the answers they need.

That's why we've developed Rule29 Brand Products. From custom AI assistants and brand playbooks to messaging frameworks, workshops, strategic toolkits, and training resources, each product is designed to help organizations capture what makes them unique and put it to work every day.

Because a great brand isn't just something people see. It's something people can use. If your best thinking disappeared tomorrow, would your team still know what to do?

Explore our Brand Products: https://t.co/vJ9WnoAo1A

#MakingCreativeMatter #BrandStrategy #Leadership #AI #Marketing #BrandBuilding #BusinessGrowth

[Rule29 @rule29]

What SEO, AEO, and GEO Really Mean Now, and What Smart Businesses Should Do Next

@justinahrens argues that SEO, AEO, and GEO represent an evolution from traditional search ranking to answer extraction and AI-generated citation systems, meaning businesses now need not just discoverable websites, but clear, credible, and consistently structured brands that machines can confidently understand, trust, and reference.

Read the full feature @printmag https://t.co/JJiBO2OCah

[O'Neil Printing @ONeilPrinting]

Must Have Monday 🧢

Small details, big impact. These icon-driven hats are fun, easy to wear, and made to stand out without trying too hard. The kind of merch people actually grab on their way out the door.

#PrintingSolutions #MustHaveMerch #ONeilPrinting #MessagingThatMatters

[O'Neil Printing @ONeilPrinting]

From custom swag to print materials, we had some fun with the Sun Devils today and enjoyed talking all things branding, merch, and marketing. It was great connecting with so many familiar faces and meeting new ones throughout the day. Thank you to ASU for having us today!

[O'Neil Printing @ONeilPrinting]

This week’s spotlight is on Jacob Hall, one of our talented Wide Format Operators in Tempe! From D&D and gaming to anime and audiobooks, Jacob brings creativity and dedication to the team every day. Thanks for all you do, Jacob! #PrintingSolutions #ONeilCompanies

[O'Neil Printing @ONeilPrinting]

Today, we honor and remember the brave men and women who made the ultimate sacrifice for our country. From all of us at the O’Neil Companies, thank you to those who served and the families who carry on their legacy. 🇺🇸 #MemorialDay

[Rule29 @rule29]

Welcome back, Jenn Totten.

We’re excited to have Jenn rejoin the Rule29 team as Senior Account Lead.

She brings deep experience in brand strategy, storytelling, client leadership, and helping brands turn complex ideas into meaningful work.

https://t.co/ddLpKZYFiI

[Rule29 @rule29]

When everyone can design, what matters changes.
AI makes creation easier. Clear thinking becomes the edge.

The brands that win won’t make more. They’ll mean more. Read: https://t.co/tFdMlQKmHB
Let’s connect.

#AI #BrandStrategy #Design

[O'Neil Printing @ONeilPrinting]

A pretty great start to the morning 🐾

Some of our team spent the morning at the Arizona Humane Society giving these sweet pups a little extra love, playtime, and attention.

The best part? Every dog you see here is looking for a forever home!

#ONeilPrinting

[O'Neil Printing @ONeilPrinting]

What happens when a company stops asking “What do we do?” and starts asking “Why does it matter?” That’s the mindset behind what we’re building across the O’Neil platform with Rule29.
Employee-owned. Purpose-driven.

https://t.co/T9YmkMWX6J

#MadeToImpress #MessagingThatMatters

[O'Neil Printing @ONeilPrinting]

In politics, timing + messaging = everything. We help campaigns connect, mobilize, and win, through direct mail, signage, and fully integrated print programs. From local initiatives to statewide efforts, we deliver your message.
#PoliticalPrinting #DirectMail

[O'Neil Printing @ONeilPrinting]

Q2 Townhall = celebrating what makes O’Neil Companies Thrive 💙Our people + ESOP mindset, new websites, and 118 years in business 🎉 Built on ownership. Focused on what’s next.

#ONeilCompanies #EmployeeOwned #MadeToImpress