Simon Sinclair

Data-led brand strategist, Author of Raving Adman + multiple blogs, fly fisherman, creative marketer and general writer of things that make people buy things.

[Jamais Vu 🏉 @boot15_vu]

@parts76669 @POTUS A cursory glance at my TL would tell you I’m often “reminded”.
I don’t normally block anyone but you’ll be the exception. I’ll provide you the opportunity to reply before I do.
Do better!

[Pascal Bornet @pascal_bornet]

China just turned the night sky into a masterpiece of precision and intelligence. 🌌

What struck me most about this is how seamlessly innovation turns into art.

A drone show in Chongqing just broke the Guinness World Record with 11,787 synchronized drones, creating breathtaking 3D animations that looked closer to CGI than real life.

No human pilots.
No delays.
No crashes.
Every movement guided by AI and GPS, choreographed with perfect timing.

To me, this is far more than a light show.
It’s a glimpse into how technology, creativity, and coordination can merge to shape a new era of expression and innovation.

When intelligence takes flight, it doesn’t just illuminate the sky — it redefines what’s possible.

Could this be the moment where technology begins to turn the world itself into its stage?

#AI #Innovation #Technology #Drones #Automation #Creativity #China #Engineering #FutureOfWork #DigitalArt

Credits: longliveai

[richard shotton @rshotton]

Brilliantly lazy pub ad from Friar's pub in Shropshire

https://t.co/jAAX1ZINvD

[Simon Sinclair @SimonCSinclair]

@bbctms

Should we call the Aussie Fans dressing as Stormtroopers the Barbie Army?

[dave trott @davetrott]

Marina Hyde in the Guardian:

[ADWEAK @adweak]

BREAKING: Agency's SWOT Analysis With Words Placed In Squares In Different Positions Solves Everything For Client

[dave trott @davetrott]

Whatever your views on ULEZ, this makes a great ad:

[Simon Sinclair @SimonCSinclair]

@piersmorgan Why? Like many other people (myself included), I suspect he had other things to do. It is a peculiar tyranny to suggest that everyone *must* watch a football match.

[Raid Forever 🏴‍☠️ @RaiderToken]

@brandotusk @elonmusk @amirHiroon Nah, this is better.

[Simon Sinclair @SimonCSinclair]

@jessphillips We expect you to set an example.

[Simon Sinclair @SimonCSinclair]

@jessphillips That’s a bit spiteful, isn’t it? I’m not a fan of hers, but surely you’re bigger than ad hominem attacks?

[Jeremy Clarkson @JeremyClarkson]

You need a doctor once a year maybe and a fireman once in a lifetime, if you’re unlucky. But you need a farmer three times a day. Wise words from Kaleb Cooper.

[Rory Sutherland @rorysutherland]

In this one piece from the glorious @RogerLMartin you will find described about half of what has gone most wrong with business/government decision making. Combine this with quantification bias and you have two compounding mistakes.

Please retweet.
https://t.co/psdiRQA1G2

[Simon Sinclair @SimonCSinclair]

@rorysutherland @CurlyMan66 Soccer (as opposed to Rugby Football) takes up a disproportionate share of the airwaves every day). Even when we won the cricket World Cup, the top sports story next day was about Wrexham or somewhere sacking their manager.

[dave trott @davetrott]

100% agree, worst thing that happened to advertising

[Tom Goodwin @tomfgoodwin]

You can listen to 300 people talk about modern marketing for days and not one of them will talk about how to make better ads or better products.

It's just chat about cookies, data, targeting, attribution, gen alpha, AI, influencers , social commerce etc etc etc

[dave trott @davetrott]

This is how you can beat talented people:

[Simon Sinclair @SimonCSinclair]

@AHeartbyrne

[dave trott @davetrott]

Because they knew I loved the Beano when I was little, my son and daughter got one of their artists, Steve Bright, to do a drawing of me for my birthday years ago:

[Simon Sinclair @SimonCSinclair]

@OfficialALW I have nothing to say, but I know you’ll be going through unimaginable pain and I just want to say I’m sorry. God bless you all.

[Simon Sinclair @SimonCSinclair]

@drlfarrell @AndyisLive @willcarling It changes the game though. Under these laws, when you get the ball, you simply go into contact head first. The defending player must be sent off. First team to get all its opponents sent off wins.