Almost profitable. All with Apple Search Ads only. Constantly tweaking the campaigns and bids, middle of next week should be profitable hopefully. Will follow up
@kwernapp $0.23 is the blended CPT. Others do deliver: Poland had 73 taps/40 installs, Spain 58/30 and France 36/19 in 7 days. But the US, Canada, Australia, Austria, Denmark and Finland barely show at the low bids so currently raising these up
@kwernapp Net CPA is my break-even metric.
RC proceeds after Apple/tax vs ads:
- Oct 15 $19.98/$26.66=-$6.68
- Oct 16 $30.10/$19.62=+$10.48
- Oct 17 $51.63/$14.63=+$37.00
All paying users attributed through Apple Ads, I run it across 20 countries with average cost per tap $0.23 - last 7d
@launch_llama This topic was discussed here multiple times, one big conclusion is that itโs just too risky to share the apps nowadays - especially mobile apps
Every day I see another screenshot of an app doing $10k, $20k, or $50k MRR or even more
And every time I wonder the same thing:
How much did it cost to get there?
Show me the ad spend. Show me the UGC campaigns cost. Show me the actual profit/margins