Branded content combines the authenticity of content with the scalability of paid media - plus it outperforms nearly every other advertising medium for driving brand lift https://t.co/oiii8Elx3l
Earned media plays an important role in successful advertising in more ways than one. Our founder, Eddie Kim, writes more on the topic here:
https://t.co/v71tJ22iP8
Will big TV ad budgets find their way online? Our founder, Eddie Kim, explains how IGTV and digital long-form videos have potential to make brands shift investment.
https://t.co/k3HE8cwRMG
Pinterest allows brands the opportunity to become a valuable component to consumers while they plan their lives and accomplish goals.
https://t.co/xcwS0TwPTo
Influencer marketing and branded content aren’t that different - 3 key strategies show the integrated future of brand marketing.
https://t.co/rQ1JzZ6ZVB
Want to make more than just a fashion statement?
Good and Upworthy are creating six product lines that represent worthy causes.
https://t.co/Z74pymUyJe
Branded content has more potential than just driving brand awareness and immediate conversion - it has long-term SEO impacts as well.
https://t.co/0CktEOrmAg