Simply Thought 💭

Helping marketers and PRs make sense of data to build comms strategies that work.
Contact: [email protected]
Newsletter:

[Simply Thought 💭 @SimplyThought_]

Insights based on analysis over 2300 articles across 11 countries and 45 publications.

Thanks for the write-up of our study with Mark Jackson, @ArunSudhaman hope it can help shift the conversation.

[PRovoke Media @Provoke_News]

COP28 Countdown: Study Calls For More Positive Examples Of Climate Action https://t.co/4mRhKThIoQ

[Simply Thought 💭 @SimplyThought_]

@bmeprpros @GuardianComms @guardian Now...is it too early to say we can wait for the next one @ebananuka? 👀

https://t.co/ovQNXaojHx

[Simply Thought 💭 @SimplyThought_]

The Simply Thought table and glasses filled at #TheProsAwards by @bmeprpros and supported by @Deliveroo (and us 💅🏾). Gonna be a great night!

[Simply Thought 💭 @SimplyThought_]

It's officially been over a week since we attended the maiden voyage of #TheProsAwards 2023 by @bmeprpros!

But that doesn't mean the hashtag is slowing down, in fact...(it's time for a look at the data) 🤓

[Simply Thought 💭 @SimplyThought_]

@bmeprpros And social stats are great, but it wouldn't be a PR awards without a bit of good old fashioned news media! Grateful to @GuardianComms for their FULL PAGE spread of the winners 🥳

Plus...give the the bottom right of the page a look and you might see a familiar looking logo 🤓

[Simply Thought 💭 @SimplyThought_]

The Simply Thought table and glasses filled at #TheProsAwards by @bmeprpros and supported by @Deliveroo (and us 💅🏾). Gonna be a great night!

[Simply Thought 💭 @SimplyThought_]

The countdown is over, it's finally time for #TheProsAwards run by @bmeprpros and we're VERY excited! 🥳

So excited to spend an evening celebrating the melanated talent in the comms sphere, catch us on the dance floor celebrating 🙌🏾

[Simply Thought 💭 @SimplyThought_]

For more insight into this, read more here!

And if you're interested any specific deep dives, let us know and we'll put that at the top of our list for next week's threads 🤓

https://t.co/ClUONafNGz

[Simply Thought 💭 @SimplyThought_]

The number of people taking a strong interest in the news has dropped by around a quarter in the last six years, a global study suggests.

Let's unpack that...

[Simply Thought 💭 @SimplyThought_]

Well...

In the UK, 41% of 18 to 24-year-olds say social media is their main source of news (43% across all countries), up from 18% in 2015.

TikTok and Instagram have also both seen increases in use. Instagram is now a source of news for 14% of people, with TikTok on 6%.

[Simply Thought 💭 @SimplyThought_]

🎧🎧🎧

https://t.co/En4qsz88ix

[Simply Thought 💭 @SimplyThought_]

Ever wondered how Spotify can hit the nail on the head when it comes to serving you personalised music recommendations? Spoiler alert, it has to do with data...

[Simply Thought 💭 @SimplyThought_]

Over the last couple of weeks we've spoken about...

🚀 PR having a data confidence issue
🚀 Netflix's use of customer data to increase subscribers
🚀 Seattle Seahawks using data to improve stadium experience
🚀 How Spotify uses data to personalise your experience

⤵️⤵️

[Simply Thought 💭 @SimplyThought_]

🏈🏈🏈
https://t.co/gsSbM9lajv

[Simply Thought 💭 @SimplyThought_]

So, last week we spoke about how the Seattle Seahawks used data from customer feedback to improve their stadium experience, but how exactly did they do it?

Let's unpack it a little ⤵️