Srishti Sharma

Music & film enthusiast, bookworm, foodie, geek & passionate about the communications industry!
Social Impact & Corporate Lead @onpurposecomms

[Srishti Sharma @Sish_S]

@myvoltas Unable to register a complaint!! How do I share it?!

[Srishti Sharma @Sish_S]

@myvoltas Have been trying to get a service request registered for 3 days now! Unable to connect through website - multiple tries, but the request doesn't go through. Submit button doesn't work.
Neither does your listed number - 9650694555.

What after-sales service is this?!!

[Srishti Sharma @Sish_S]

@airindia He has been talking to ground staff in Toronto. No help provided.

[Srishti Sharma @Sish_S]

@airindia I have. No resolution. Platitudes. Again.

[Srishti Sharma @Sish_S]

@airindia You don’t understand my concern. I’m dealing with zero empathy or help from your team

[Srishti Sharma @Sish_S]

A generational power shift is around the corner.
Moving from the high strung, fraught times to times where consumers are going to ask more from brands, we need to be better prepared with authentic, sustainable decisions.
@James_C_Wright @Havas @PRAXISInd @OnPurposeComms #PRAXIS12

[Srishti Sharma @Sish_S]

Stories solve business problems.

As communicators, it's up to us to decide the how and more importantly the 'WHO' of our storytelling to ensure clarity, creativity & consequence!
#PRAXIS12 @PRAXISInd @OnPurposeComms

[Srishti Sharma @Sish_S]

Absolutely! Some great sessions this time! #PRAXIS12 @PRAXISInd @OnPurposeComms

[Bala.OriginalWala @Girisham1]

.@PRAXISInd is a reminder of how cool and amazing our profession is. Terrific speakers and well delivered sessions. Strenthens belief in why we do what we do and the impact it has on the world around us. Thank you @RepTodayMag @amithpr, Roshan, Anubhuti, Ameeta, @JoulynK and team

[Srishti Sharma @Sish_S]

In a world where only 24% people do what they say, showcases the growing gap between what's being communicated and what's being retained.
Brilliantly moderated @jasrita_d!
#PRAXIS12 @PRAXISInd @OnPurposeComms

[Srishti Sharma @Sish_S]

The brain has no language. Emotion is the syntax we operate on.

With 93% of all human Communications being non verbal, our industry has a huge challenge to navigate. What a session!
@PRAXISInd #PRAXIS12 @OnPurposeComms

[Srishti Sharma @Sish_S]

In the age of information overload and scarcity of attention relevance is key to connect with your TG.

#PRAXIS12 @PRAXISInd @OnPurposeComms
@Girisham1 @DhunChhokar @Sudhadsriram

[Srishti Sharma @Sish_S]

Look who's cooking. More importantly, look at who you're cooking for!

Understanding your audience will help translate insight to impact. It can be the difference between the success and failure of your campaign.
@EdwardsLifesci @PRAXISInd #PRAXIS12
@OnPurposeComms

[Srishti Sharma @Sish_S]

Confidence = Action + Context.
Simple formula, brutal execution.

Loved the reminder of what makes good communications - authentic, honest, storytelling by Dr. Ford at @awpagesociety.
#PRAXIS12 @PRAXISInd @OnPurposeComms

[Bala.OriginalWala @Girisham1]

Delighted to welcome @Advita_p and listen to her at @PRAXISInd’s 12th edition by @RepTodayMag @amithpr and team @OnPurposeComms @Sish_S @Sudhadsriram

[Srishti Sharma @Sish_S]

It takes 21 touch points for your audience to relate with you (from 7).

It's a tall order we need to rise to. Cultural intelligence can help.
@Advita_p @PRAXISInd
#PRAXIS12
@OnPurposeComms

[Srishti Sharma @Sish_S]

Bollywood. Treasure trove of stories. And lessons in PR.
@Advita_p, thanks for reminding me that soul > hype and Repetition is key to creating norms.
#PRAXIS12 @PRAXISInd @OnPurposeComms

[Srishti Sharma @Sish_S]

Pressure isn't meant to be managed. It is meant to be accepted.
The inner story that you tell yourself is what will help drive you.
@HeenaSidhu10 at @PRAXISInd.
#PRAXIS12 @OnPurposeComms

[Srishti Sharma @Sish_S]

I'd never thought of mental health issues people working in the meat processing and butchery industry face.

Relevant, sharp, succinct delivery from @reks612 has me reeling.
#PRAXIS12 @PRAXISInd @OnPurposeComms @IAF__org

[Srishti Sharma @Sish_S]

The story of 2 Bn can’t be compressed. What a session by @reks612 at @IAF__org.
Language matters. Farmed animal = protein. Not lives.
Storytelling done well? Absolutely.

@PRAXISInd #PRAXIS12 @OnPurposeComms

[Bala.OriginalWala @Girisham1]

The hills are calling. All roads lead to #Praxis2025 Looking forward to 2 full days of learning and inspiration @RepTodayMag @amithpr @OnPurposeComms