Sitechecker

SEO & AI visibility analytics for agencies

[Ivan Palii 🇺🇦 @IvanPalii]

Most AI visibility tools charge $199+ for 100 prompts.

We've added it to Sitechecker, included in the same plan where you already get rank tracking, GSC/GA4 insights, and site health monitoring.

Here's what you get in one place:

1/ AI chats vs organic search traffic and conversion comparison based on GA4.

2/ A separate visibility report by Google AI overviews (and much higher limits for them).

3/ Multi-target Rank Tracker for Google SERP (2,500 keywords on $249 plan).

4/ Advanced GSC insights that solve old, painful problems:

- page segmentation
- option to filter data by metrics
- multiple filters by any conditions
- checking performance of recently published pages
- blending GSC and GA4 data by landing pages for SEO forecasting
- automatic content changes displaying on GSC charts by landing pages

5/ Advanced alerts to Slack or email by GSC metrics changes, critical technical issues, or content changes.

6/ No fees for invited users. Full white label possible. Custom package possible.

If you're already paying separately for an AI tracking tool, a rank tracker, and a GSC reporting layer, that's the problem we solve at @sitecheckerpro

Reply "AI visibility" and I'll set up a 2-week trial for you.

[Ivan Palii 🇺🇦 @IvanPalii]

We asked ourselves an uncomfortable question: can agencies replace Sitechecker with Claude + GSC / GA4 API?

The honest answer: partially, yes.

Any technical SEO with API access and Claude can generate insights, interpret rank drops, or summarize GSC data in minutes.

But that's not what agencies actually pay for. What's hard to replace:

- Daily crawl infrastructure that stores site change history
- Unified data store (GSC + GA4 + rankings + site audit + content changes in one place, with context over time)
- Real-time alerts when traffic drops or pages break
- White-label UX that clients can actually open without pasting CSVs manually

Claude is great at interpreting data, but it doesn't collect it, store it, or monitor it.

Yes, you can build your own app that will be able to do it, but I bet you underestimate how much it will cost in time and money for you to build it and maintain it.

Remember, the last 1% takes longer than the first 99%.

Paying $249/m for Sitechecker to manage 20 websites with unlimited users looks like a much better ROI.

Correct me if I'm wrong, and ask for a demo if I'm right.

[Ivan Palii 🇺🇦 @IvanPalii]

Semrush or Ahrefs is not enough for most SEO agencies for 1 reason.

Clickstream data will never match the accuracy of GSC and GA4.

They are clear leaders in competitor, backlink, and keyword research. But after each research a regular routine starts, which I call operational SEO.

Operational SEO is harder than any SEO strategy development:

- it usually involves multiple departments and people, which necessarily creates friction
- you constantly analyze what works and what doesn’t work, and change you plan often

To succeed in operational SEO, you have to:

- use the most accurate possible data sources, which GSC and GA4 are
- log all changes you do on the customers’ sites
- mark up the data in detail to separate the noise from the signal (brand vs non-brand, page and keyword segments, key events worth measuring, etc)
- align multiple sources in unified reports (site changes + GSC metrics, GSC + GA4, GSC + Rank Tracker, etc)
- set up alerts by GSC and GA4 metrics, so you can react immediately when something breaks

Semrush and Ahrefs have GSC/GA4 integrations. But the features built on top of them are too basic to run this workflow properly.

This is exactly the gap @sitecheckerpro fills.

We connect Site Audit + Site Monitoring + GSC + GA4 + Rank Tracker + AI Visibility Tracker into one place, and build the reports, alerts, and change logs that make operational SEO faster and more accurate.

No fees for invited users. No limits on who from your team can access the data.

Comment below if you'd like a Premium trial or a live demo.

[Ivan Palii 🇺🇦 @IvanPalii]

We've designed our own tool for SEO tests, but I'm curious how many SEOs log and measure experiments at all, and what tools they use.

I personally use @sitecheckerpro only:

[Ivan Palii 🇺🇦 @IvanPalii]

We've surveyed 73 SEO agencies and consultants to learn:

- pricing, margins, MRR, whether they increase retainers
- strategies they use to help customers succeed in AI
- how they changed KPIs
- what do they plan to invest in this year and many more

Here are the top insights 🧵

[Ivan Palii 🇺🇦 @IvanPalii]

What is one type of content you would create for LLMs that doesn't make sense to create for SEO? My answer:

Use cases pages or "for whom" pages.

4 years ago, we created such landing pages at Sitechecker:

- /soultions/ecommerce/
- /solutions/governments/
- /solutions/agencies/
- /solutions/publishers/
- /solutions/saas/

Only /solutions/agencies/ had search volume and clicks, so after some time, we left only this one page in the menu. Also, agencies became our only audience.

Should I create landing pages to target specific use cases, such as how we help e-commerce agencies, local SEO agencies, web development agencies, etc?

2 years ago, I could definitely say NO. In a new era, I think it makes sense.

I know we won't have search traffic to these pages, but LLMs will use this content, and it may have a huge impact when our potential customers enter hyper-personalized search queries about what type of agency they run and which SEO tool they look.

What do you think?

[Ivan Palii 🇺🇦 @IvanPalii]

This GSC + GA4 blended report will change how you analyze landing pages.

HOW IT WORKS

- We import overall search performance metrics and metrics by landing page from GSC.
- We import GA4 metrics for all sessions where Session source/medium = google / organic.
- We enrich data by GSC landing pages with GA4 metrics.
- We calculate Clicks and Key Events potential by landing pages.

All metrics we import to @sitecheckerpro

- GSC: Impressions, Clicks, CTR, Avg Position, Ranked Pages, Ranked Keywords
- GA4: Sessions, Key Events, Session Key Event Rate, Bounce Rate, Avg Session Duration.

WHAT YOU CAN DO WITH IT

1/ Check how the changes in Bounce Rate, Avg. Session Duration and Avg. Position correlates.

Popular use case -> website design updated, bounce rate increased, rankings dropped.

2/ Use one chart to answer all customers' questions related to traffic drops.

Pages aren't equal, and traffic is a vanity metric. In a new world where almost all websites are affected by AI overviews and more Google ads, your customers will ask about traffic drops.

Now you have one chart where you can show that:

- site CTR decreased (but Avg. Position didn't change) ->
- that's why Clicks decreased ->
- however, Key events have grown ->
- so you do your job well, because you keep focus on the right content.

3/ Show your customers the organic growth goldmine they sit on. Get the forecast by Potential Clicks and Key Events in the table.

We calculate how many additional Clicks and Key Events the specific landing page can get, if it will rank №1 by all search queries it already ranks for, and the Session Key Event Rate will be the same as 90 days ago.

This is an approximate number, but it helps you to sort pages by potential and choose which of them are worth your attention (to build more internal links, backlinks from other sites, update content, improve UX, and so on).

WHY THIS IS SO VALUABLE

It looks like blending GSC / GA4 was a forever pain for most SEOs, but anyway, there were no good enough tools to do it easily on scale.

I built my own Looker template 5 years ago for this purpose, but it always requires some editing, and this is not as flexible as this report.

It's time to solve this pain once and for all.

Reply "search conversion" to get a live demo with our team.

P.S. If you know any other tool on the market that can do it too, let me know.

[Ivan Palii 🇺🇦 @IvanPalii]

4 biggest reasons why SEO agencies switch from Semrush to @sitecheckerpro

(we analyzed dozens of closed-won deals)

1/ It became too expensive

- Invited user costs $45 each
- Invited user to the AI visibility toolkit costs $99 each, additionally

The monthly price for a team with 10+ projects often ends with $700-$1k. Sitechecker is x2 cheaper and doesn’t charge for invited users at all.

2/ It lacks real GSC / GA4 insights

Semrush connects to GSC and GA4, but it doesn’t think with that data. It doesn’t have actionable reports that will show you low-hanging fruit.

The real insights are born:

- when you merge GSC and GA4 in one report
- when you combine its data with content changes / new pages tracking
- when you find a unique way to visualise data by pages, segments
- when you give additional options to work with this data, which native GSC / GA4 interfaces don’t have

3/ It has non-reliable AI visibility tracking

“Semrush has built an AI visibility tool very fast, but at what cost… The interface and functionality are very basic, and the data is far from accurate.” (quote from a user on one of the calls)

Yes, it’s hard to compare the accuracy of AI tracking tools. It’s not a static Google SERP, and the level of personalization is much higher, but people compare multiple tools for this purpose and have a feeling of what works better.

The problem is that SEMrush does not live up to its status as a market leader, does not keep up with changes, and users worry about what will happen next.

4/ It has too limited support or no support at all

At their help center, you can either book a sales call or have to find the answer yourself. This one hurts the most when you’re an agency.

You don’t have the luxury of “we’ll get back to you”. You need fast answers, even if the answer is “here’s a workaround”.

Have you ever confused by any of these 4 things while using Semrush?

If yes, try Sitechecker for free or ask for a demo in the replies.

[Ivan Palii 🇺🇦 @IvanPalii]

We've just released the Google AI Overviews report at @sitecheckerpro

Here is how it's different:

1/ While young AI visibility tracking tools charge you $199 per 100 prompts, in Sitechecker you can track old Google SERP rankings + AI overviews visibility by 2500 keywords/prompts for the same price.

2/ You have an additional important metric -> AI Overview Share (how much of all keywords have AI overviews at all in the SERP).

3/ You can check how many impressions and clicks the specific keyword generates in the same table based on GSC data.

In addition to this you get:

- Unique reports built on intersection of GSC / GA4 / site content changes.
- Unique alerts by GSC / GA4 / content changes to email and Slack.
- No fees for invited users.

Want to try it for free?

[Ivan Palii 🇺🇦 @IvanPalii]

Your GA4 Looker Studio reporting breaks for one simple reason -> key events.

Every SEO agency has this problem:

1/ You build a clean Looker Studio template.
2/ You onboard a new client.
3/ And boom -> the report is useless.

Why? Because clients mark everything as a GA4 key event:

- sign_up
- pricing_visit
- purchase_click
- purchase

In this case, metrics "Key events" and "Sessions key event rate" aren't valuable at all. Someone bought a product/service, while someone else only created an account. These conversions aren't equal.

As a result, your templates are not reusable, and every new client = manual fixes, filters, hacks, and custom fields.

From now on, you can forget the nightmare above, switching to @sitecheckerpro

For each project, when you connect a GA4 property, you can choose which key events among all available should be applied to all GA4 reports.

- If you don't use this optional step, we use 𝗸𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝘀 and 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝗞𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝗥𝗮𝘁𝗲 metrics, by default.

- If you choose one or couple of primary events, we use 𝗸𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝘀:{𝗰𝗵𝗼𝘀𝗲𝗻_𝗲𝘃𝗲𝗻𝘁} and 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝗞𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝗥𝗮𝘁𝗲:{𝗰𝗵𝗼𝘀𝗲𝗻_𝗲𝘃𝗲𝗻𝘁} across all reports.

At the end, you have a reliable source of truth for which landing pages work, and you spend much less time on setting up and managing reports.

Moreover, you have more than the GA4 report only:

- GSC insights you can't get in Looker
- advanced report by AI chats traffic
- AI overviews rank tracking
- complete landing page audit (GA4 / GSC / content changes / technical issues)
- and many more

P.S. If you would like to get a live demo of the platform, let me know.

[Ivan Palii 🇺🇦 @IvanPalii]

I have to make one product decision for Q1-2026 at @sitecheckerpro that will quietly kill two good ideas. I’d value your honest take.

The biggest contradiction I have is between the three paths:

1/ Building a better Semrush alternative for SEO agencies

This is the most popular use case for us now. Founder or Head of SEO at the agency, who wants to cut costs and get better technical SEO & GSC/GA4 monitoring features, and is looking for a Semrush alternative.

The issue is that this person often still needs backlink analytics and complete keyword research.

2/ Improving what we already do well

We spent the entire 2025 on our GSC and GA4 insights, and customers love it, but it's not fully ready yet. I have a vision of how it should work, and this is where we can create a strong positioning. Once we finish it, I believe we can become irreplaceable for advanced SEO reporting.

3/ Joining the race of AI visibility tracking tools

Yes, the entire LinkedIn is talking about non-accurate and non-reproducible prompt tracking, how small the share of AI chats in comparison to other traffic sources is, and so on, but hype and FOMO for budget owners is too strong.

Building prompt tracking looks pretty simple, but in this area, things are constantly changing, there is fierce competition for innovation, and I understand that it will be difficult for us to compete in quality with mono tools like Peec AI, Promptwatch, and Profound.

Which path do you think is better?

Also, please complete the 2-minute survey, voting for specific features -> https://t.co/MTwavEsp4W

[Ivan Palii 🇺🇦 @IvanPalii]

We've added an AI chats traffic report based on GA4 data to @sitecheckerpro

With it, you have accurate answers to such AEO questions from customers:

1/ What is the share of traffic from AI chats in comparison to search traffic?

2/ Is the conversion rate from AI chats better than from organic search?

3/ What is the dynamics of AI traffic in comparison to organic search traffic?

4/ Which landing pages generate the most traffic from AI chats?

You could say that you can easily build in Looker Studio (as I did and shared with you), but with Sitechecker:

- you don't have to make any edits for each new website, when copy a template
- you can add custom notes on charts
- you can choose to calculate only a specific Key event, not all Key events
- you have both: AI traffic from GA4 and the AI overview performance analysis
- we'll send you important alerts by AI traffic changes (soon)

If you want to play with it for free, reply "Sitechecker demo" and send me your email via DM, I'll assign you a trial that you can't get on a website yourself.

P.S. I know that traffic from AI chats doesn't answer all the questions, because many people see brands on AI chats and then look for a brand in Google.

However, this is the most accurate data we have now. That's why we've started with this report, not a prompt tracking tool.

[Ivan Palii 🇺🇦 @IvanPalii]

Adobe buys Semrush for $1.9billion! 💣

This is great news for everybody:

For Semrush:

- They lost customers in all three quarters of 2025
- They look afraid about SEO indsutry overall
- They see a huge spike in investments into new AI visibility tools

Now, stakeholders can earn a good income and lead a great life, while we can help each agency make a seamless transition from Semrush to our app.

For Semrush users

- You know well what happens after such acquisitions, don't wait for the product improvements.
- @sitecheckerpro is a one place for insights based on data sources you work with every day: GSC + GA4 + rankings + site health monitoring. It's time to switch.

What do you think?

[Ivan Palii 🇺🇦 @IvanPalii]

We've just added GA4 metrics inside the page audit at @sitecheckerpro

From now on, I believe we have the best on-page SEO audit on the market:

1/ Check GSC metrics by page + avg. position dynamics for top 15 keywords.
2/ Check page indexation status based on GSC URL Inspection API.
3/ Check GA4 metrics by page + performance by session source/medium.
4/ Content changes logs displayed on the charts.
5/ Technical health checks: speed, indexation, issues with code, and links.

Click URL from any place in the app, and you'll see a complete picture of what's going on with the page in dynamics, without the pain of visiting multiple tools.

Would you like to try it for free?

[Ivan Palii 🇺🇦 @IvanPalii]

We continue to track Google SERP top 100 + AI overviews every day

After 2 weeks of pain, tests, and x2 costs, we fixed the top 100 SERP tracking.

I don't know when the next Google move will happen and how much it will knock us off track.

But I see that agencies need the top 100 tracking every day, not once per week. That's why we set ourselves to maintain and restore this type of tracking for as long as possible.

Why @sitecheckerpro has one of the best rank trackers for your agency:

1/ Multi-target rank tracker (including local areas)
2/ Track Google and Bing SERPs in one interface
3/ Set up target URLs and see red icons when wrong URLs rank
4/ Compare positions change between two specific dates
5/ Flexible SERP analysis (filter your website URLs, or Reddit URLs)
6/ See Impressions and Clicks from GSC by all keywords in the table
7/ Monitor overall keyword visibility by ranked URLs and Groups
8/ Filter all keywords with AI overviews
9/ Check search performance for any page based on GSC data
10/ Track the impact of content changes on page rankings
11/ Set up a full white-label of the app: logo, domain name, email address

Prices aren't < $50, but much better than market leaders have:

- $89 -> 500 keywords
- $199 -> 2500 keywords
- $499 -> 5000 keywords

+ every plan includes unlimited users, GSC insights, site health monitoring with smart alerts, and GA4 insights soon.

If:

- your every morning starts with a rankings check (as mine)
- you want to know when even one keyword of the customer's website went from 100+ to 60th position (which is the 1st important signal)
- you want to have all the performance data in one place

then you have to see our rank tracker in action.

Reply "top 100" if it resonates and you want to get a 2-week trial from me.

[Ivan Palii 🇺🇦 @IvanPalii]

12 things you wish Search Console had… now it does (inside @sitecheckerpro) 🧵

[Sitechecker @sitecheckerpro]

🚀 Sitechecker October updates are live!

1️⃣ Track AI Overviews in Rank Tracker
2️⃣ New GSC reports: Cannibalization, Gap, Winners/Losers &amp; more
3️⃣ Saved filters for GSC Overview
4️⃣ Smarter page segments
5️⃣ Alerts &amp; Reports redesign

👉 https://t.co/USS3cmzEtf

[Ivan Palii 🇺🇦 @IvanPalii]

The Page Segments report in GSC Insights is live!

This report kills one of the most time-consuming things you could experience in Looker Studio when working with Search Console data.

No matter how good your Search Console Looker Studio template is, for each new website with 1k+ URLs, you have to update the CASE WHEN formula to define page segments and update all your charts.

In @sitecheckerpro:

- creating page segments is much easier
- you can create them by a list of dozens of different URLs, even without a subfolder
- it's easier to measure the impact of Google updates and the content updates you made

And this is just a start. The next steps:

- adding GA4 Insights, where reports by the same page segments will be presented too
- adding options to log any important changes only for a specific segment or landing page
- combining data by conversions from GA4 and clicks from GSC

What is your biggest issue when you work with page segments?

P.S. Should we add the logarithmic scale to the chart or keep the standard scale?

[Ivan Palii 🇺🇦 @IvanPalii]

The only tool that allows detect issues with recently published pages

This is a must-have, considering how hard it is to index pages in Google now.

You may have the ideal page technically, but it still won't be indexed by Google if this is a low-quality page or a too broad page with no search demand, or a page with bad engagement metrics.

To detect pages with such problems, you first have to see all new pages with Search Console metrics in a simple table.

That's why we've improved the Last Found pages report at @sitecheckerpro:

1/ Top ranking keyword helps quickly identify whether the new page ranks by relevant keywords or not.

2/ Filter by impressions helps find the pages without impressions in 1 click and analyze them for issues.

3/ Filter by pages and period helps narrow your search when you work on a big website, and a lot of new pages appear every week.

Reply something if you would like to try it for free. I'll set up an account for you.

[Ivan Palii 🇺🇦 @IvanPalii]

I have 15+ ideas for new SEO alerts in the roadmap.

Please, vote for what matters to you in this 1-minute survey:

https://t.co/Ly4gMhrVMD

@sitecheckerpro stats say that Site Monitoring alerts are one of the most valuable things for customers.

You never know what you don’t know, especially when multiple departments work on the websites simultaneously.

I am sure that the alerts we have aren’t enough! We send notifications only by technical and content / html code / http headers changes triggers.

However, when we add new data sources like GSC, GA4, Rank Tracker, and blend data sources, we can create unique, valuable triggers you can't find anywhere else.

Here are the ideas of alerts I like the most and why:

1/ New external links appeared on your website -> This is the easiest way to monitor your site for hacking and make sure your team doesn't send traffic to websites you didn't plan.

2/ Pages that have at least 1 click were redirected or deleted -> If you have a huge website, you often miss events related to page redirection and deletion, because this is a part of everyday work. So, you often risk missing some things that shouldn't happen.

3/ Website loses the 1st position in SERP by brand keyword -> This may be a combination of problems:

- competitors try to beat you with a domain name that includes your brand keyword, but send traffic to them instead
- some problems with your home page
- some of the landing pages get more internal and external backlinks than the home page

4/ New referrals (backlinks) started sending traffic to your website -> the biggest source of insights on your PR campaigns, virality campaigns, and word of mouth effects.

P.S. You can also vote here by commenting on what is the most important for you :)