SitecoreAugusto

Agile mindset and Sitecore enthusiast. Participating on the Sitecore MVP Mentorship program. Driving agility throughout organizations

[SitecoreAugusto @SitecoreAugusto]

Customer trust is the foundation of everything we do. Proud to see Sitecore recognized in multiple G2 Summer 2026 categories, reflecting the experiences and results our customers achieve every day. Here's to building even more momentum together. https://t.co/5eiO90K3hS

[SitecoreAugusto @SitecoreAugusto]

Sitecore acquiring Scrunch is not just another AI headline.
It points to a bigger shift:
Your website may no longer be the first place buyers form an opinion about your brand.
AI discovery is becoming part of the customer journey.
Marketers need to manage that reality now.

[SitecoreAugusto @SitecoreAugusto]

65 websites. One day.
Racing Victoria rebuilt their digital foundation on Sitecore and brought everything onto a single platform.
Now content creation is 60% faster. Hosting costs are down 65%. Melbourne Racing Club race days saw a 30% lift in ticket sales.

[SitecoreAugusto @SitecoreAugusto]

Are you still writing for humans first? That’s becoming a risk.
We’re shifting from H2H to H2A→A2H. AI now decides what gets surfaced before humans ever see it.
If your content lacks structure, clarity, and authority, it won’t make the cut. Worth a read. https://t.co/Xq4lp7Fbtb

[SitecoreAugusto @SitecoreAugusto]

Its been almost 3 months since 2026 Sitecore MVPs awards, remember to start early on your contributions this year to be a part of 2027 Sitecore MVPs! Find more information here https://t.co/huI0dK2A49

[SitecoreAugusto @SitecoreAugusto]

https://t.co/HdaIzVOXMN

[Martin Miles @SitecoreMartin]

Did you know the most common reason @Sitecore Agentic Studio looks blank after #SitecoreAI upgrade is not a bug, but one missed step?

Stream must be enabled in Sitecore Cloud Portal. Without it, Agentic Studio loads, but AI features stay empty.

Fix here: https://t.co/4kZkz7Qnd6

[SitecoreAugusto @SitecoreAugusto]

Sitecore CMO, @Michelle Boockoff-Bajdek, joined Jodi Norris on the FINITE podcast to share how AI is playing out inside teams and what leaders can do to adapt.

Listen to the full episode here:
https://t.co/8j9B6QKv9b

[SitecoreAugusto @SitecoreAugusto]

https://t.co/4vuITFVkqZ

[SitecoreAugusto @SitecoreAugusto]

https://t.co/ztxQa4NuuD

[SitecoreAugusto @SitecoreAugusto]

https://t.co/q6WW5F26ax

[Martin Miles @SitecoreMartin]

@Sitecore #AgenticStudio lets you build your own agents! Structured, reusable, scalable!

• Agents = configured reusable AI workflows
• Flows = chain agents keep context across steps
• Real use = bulk content, enrichment, multi-channel outputs

Read: https://t.co/ggBxyM3xSA

[SitecoreAugusto @SitecoreAugusto]

The Content generator agent in Agentic Studio can help teams move faster by turning existing docs and drafts into amazing, on-brand content that’s ready for review and share. 
Learn more: https://t.co/U7PYhtJEXh

[SitecoreAugusto @SitecoreAugusto]

#AI reshaping the #TravelerJourney. This new report from Sitecore looks at how travel and #hospitality brands can improve visibility in AI-driven search and deliver digital experiences that convert.
Read the report https://t.co/YM8XdFJ8vX

[SitecoreAugusto @SitecoreAugusto]

Sitecore is accelerating momentum in the Middle East with dedicated SitecoreAI deployments in Saudi Arabia and the UAE. More investment is coming in 2026. Read the press release for details. https://t.co/grt8u4nhy8

[SitecoreAugusto @SitecoreAugusto]

GoTo was delivering AI-driven automation to customers at scale. The next step was bringing that same level of intelligence into its own marketing organization.

Check out the full video on YouTube: https://t.co/sB6KxFpoiR