2.D. Why is that bad for a landlord? First of all your vacancy skyrockets when you over-list but the real killer is you get less qualified tenants. If there’s a comparable property down the street listed for less who gets the more qualified, rational tenant?
2.C. When you ask a property manager where to list your investment property for rent what’s the logical answer for them? List it high. They have almost nothing to lose on a monthly management fee and everything to gain on finding a tenant willing to overpay vs. market
2.A. Why is that a problem? If your property manager is at-best break even or potentially loss leading on monthly property management cash flows they have zero incentive to minimize vacancy, maximize tenant retention, and protect your reputation as a landlord.
2. Property management companies have the highest margin on new leases. Standard comp is one month’s rent which is deserved because they incur significant costs - professional photos, multiple showings, tenant screening. rent negotiation, lease drafting, move-in coordination, etc
Crossing a listing internally isn’t “exclusive.”
It’s showing your home to a tiny pool of buyers while the rest of the market waits.
Fewer eyes → fewer offers → lower final price.
Here’s the uncomfortable truth:
Any brokerage strategy that prioritizes internal circulation before full market exposure isn’t “exclusive.”
It’s just shrinking the buyer pool so the data looks good for them, not for the seller.
Homebuilders continue to invest in build-to-rent solutions (homes built for the purpose of renting instead of selling). The decade of undersupply will continue to drive rents higher. If you’re a local builder we can help you think through a BTR strategy to stay competitive
J.P. Morgan wants to be your landlord
J.P. Morgan Asset Management announced today they're teaming up with Georgia Capital and Paran Homes to establish a build-to-rent (BTR) company that will develop in the U.S. Southeast
The housing shortage in the United States will continue to create more renters despite Millenial and Gen Z aspirations to own homes. Great way for Baby Boomers to grow and preserve wealth is to rent out their home when downsizing instead of selling
Essay: For a century, progressives have been making it harder to build new homes in prosperous areas. Workers, immigrants and the economy pay the price https://t.co/gyzE8EcB4C