If you want to double your success, double your failure.
IBM’s Thomas Watson said it best, when a manager made a $600k mistake, he kept him: “I just spent $600k training him.”
Most decisions are reversible, yet companies waste months avoiding them. Meta runs thousands of experiments every day, most fail, but the wins pay for all losses. Amazon’s flops helped birth AWS, now worth $100B a year.
The real cost isn’t failure, it’s the time lost avoiding it. Fail faster. Learn quicker. Win bigger.
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