Social Media Current

Stay fresh, get current. The best social marketing news and how-to's, to your inbox, every morning. A @socialfresh production.

[Jason Keath 🇺🇦 @jasonkeath]

I was going to wait to share this but got excited and hit publish. In my new Creative Edge Report, I share what our clients ask for the most — a curated list of the most effective creative trends and examples.

[Jason Keath 🇺🇦 @jasonkeath]

.@Wendys has been actively growing its Threads presence and had a breakthrough post this week dragging Chick-fil-A

Twitter vs Threads performance:
- More reshares on Twitter
- More comments and likes on Threads

This is with ~10X the follower count on Twitter

[Jason Keath 🇺🇦 @jasonkeath]

Starbucks owns Pumpkin Spice, can @HubSpot own Q4?

I've enjoyed seeing this campaign come together because it's so honest. They're talking to salespeople in their own language, with the exaggerations and inside jokes we all use when talking shop.

https://t.co/h7xJtPkj7M

[Jason Keath 🇺🇦 @jasonkeath]

Need to improve your TikTok results? Here’s what you need to know FIRST.

Most advice out there is not designed to help BUSINESSES succeed on TikTok or Reels.

[Social Fresh @socialfresh]

Great social video is hard.
PAIN POINTS are part of the job.

Improve your process and ask questions live next week…

Jeff Meltz, @Square
Katie McKiever, @socialfresh
Michael Ibe, @GreatWolfLodge
Marie Lewis, @Sony
Emma Henry, @quick_frame

Register: https://t.co/uuqmOla8cO

[Social Fresh @socialfresh]

Knowledge Drop Alert:

Our next webinar is on TikTok in 2022

Panelists include:
@madelinemoy - Starbucks
@overtimetom - Overtime
@abigail_monsour - USA Today
Evan Swift - @GetFlexSeal
@nickcicero - Conviva
@KatieMcKiever - Social Fresh

Register: https://t.co/yvndzkrqs5

[Jason Keath 🇺🇦 @jasonkeath]

🚨NFT Fresh speaker lineup is live🚨
https://t.co/xtQ9adi6L8

NFTs are a major shift for every creator and industry in the world. It’s happening fast. Join us to learn from leading experts and practitioners ⬇️

🌙 @BoredElonMusk
🌒 @theRab
🌓 @crasskitty
🌔 @sirsuhayb

cont'd >

[Social Fresh @socialfresh]

When sourcing (VERTICAL!) videos from multiple people (VERTICAL!) and you need them all the be in the same format (VERTICAL!), there's a neat trick (VERTICAL!) to make sure everyone sends you the right format (VERTICAL!).

[Social Media Current @SMcurrent]

@hootsuite Love it. Is this a notification to open the IG app and hit publish or an updated Instagram API option?

[Social Media Current @SMcurrent]

The age of TikTok is here.

But what does that mean?

https://t.co/Vd50OIjBYG

[Social Fresh @socialfresh]

🌀 meditative design vibes 🌀
⁠
Enjoy this time-lapse from one of our new Instagram templates.

[🔊 sound on]

Get all 100+ templates: https://t.co/RaD9U8bVKT

[Social Fresh @socialfresh]

That feeling when another department proactively reaches out and includes the social team at the beginning of a big campaign.

[Social Media Current @SMcurrent]

Great tips here from Instasize on how to build actual PRESENCE with your social media marketing.

How to Build Your Social Media Presence
https://t.co/c0QmLTTWUc

[Jason Keath 🇺🇦 @jasonkeath]

Brands were initially reluctant to start a social media presence b/c there is a lack of control. Yes people will be able to comment on your content, that’s the point.

Brands never had control, social just let’s you listen to conversations & opinions that were already there.

[Social Media Current @SMcurrent]

Social media is a key part of your brand continuity. And can do a lot to improve your brand awareness results on social.

https://t.co/yYzGpKkZCl

[Jason Keath 🇺🇦 @jasonkeath]

Epic interview from @GuyKawasaki w/ the father of modern branding, @DavidAaker. A highlight…

Most great brands aren't designed "out of the box. They evolve… Branding is an enabler. It helps you identify what's compatible as you evolve.”


Listen here: https://t.co/yiy3NYjRL9

[Social Fresh @socialfresh]

🍊Speaker News! 🍊 The innovative and unstoppable Founder & CEO of Hint Water, @karagoldin, is speaking at Social Fresh X!

Excited for her session "How To Be Unstoppable."

Social Fresh X is June 3-5.

Register here: https://t.co/oVgYS5nLiw

[Jason Keath 🇺🇦 @jasonkeath]

If you haven't already, tune into @GuyKawasaki's Remarkable People podcast — a must add to your list.

Really enjoyed this episode with @garyvee and reliving a bit of the early days in social. Guy is a really natural and kind interviewer. Worth your time
https://t.co/R72Kk2Q6eN

[Social Fresh @socialfresh]

I don't know who needs to hear this, but social media managers are very undervalued and underfunded and often operate in a high stress environment where the job follows them home at night and on the weekend and saying thank you or bringing them a bottle of wine is ok #notabribe

[Jason Keath 🇺🇦 @jasonkeath]

Interest in marketing on TikTok is ramping up fast the last few weeks. I blame @ChipotleTweets and @washingtonpost. #SMM