Smol

The everything compressor for Mac. Images, PDFs, and videos — compressed locally using best-in-class encoders. Lives in your menu bar.

[Smol @SmolMacApp]

Compress images, PDFs, and videos in seconds. Right on your Mac.

[Smol @SmolMacApp]

WebP is usually 25-35% smaller than JPEG.

For the same quality.

If your site still ships .jpg by default, that’s free performance on the table.

[Smol @SmolMacApp]

One app.

One job.

Done ridiculously well.

[Smol @SmolMacApp]

Designers:

Post the landing page you’re most proud of.

[Smol @SmolMacApp]

The Mac app golden era is quietly coming back.

Small teams.
Focused tools.
Ridiculous polish.

[Smol @SmolMacApp]

Drop the cleanest SaaS landing page you’ve designed.

[Smol @SmolMacApp]

No cloud.

No waiting.
No file leaving your Mac.

That matters more than people think.

[Smol @SmolMacApp]

AVIF in one line:

Smaller than WebP.
Better than JPEG.
Supported almost everywhere now.

It’s no longer “future.” It’s default.

[Smol @SmolMacApp]

Introducing Smol. The world’s best image, PDF and Video compressor app. ✨

- 100% on device
- Built for Apple Silicon
- Neural ML-pipeline for detail retention

Try it today for free for 7 days.

[Smol @SmolMacApp]

Myth:

“Lossless = best quality, always.”

Reality:

For most photos, lossy at 80% looks identical and is 5x smaller.

Lossless is a tool, not a default.

[Smol @SmolMacApp]

Faster uploads, no new internet plan:

Shrink the file before you click send.

Upload speed = file size ÷ bandwidth. You can only control one of those.

[Smol @SmolMacApp]

Show us a website that looks better on mobile than desktop.

[Smol @SmolMacApp]

When to upscale instead of re-shoot:

– Old client logos
– Legacy screenshots
– Press photos
– Anything you can’t recapture

AI upscaling isn’t magic. But it saves work you’d otherwise refuse.

[Smol @SmolMacApp]

Designers:

Show us the website you’d put on your homepage.

[Smol @SmolMacApp]

Drop your best website below.

No pitch.
No context.
Just the link.

[Smol @SmolMacApp]

Post the website you’d use to win a new client.

[Smol @SmolMacApp]

Video size cheat sheet:

– H.264 → universal, larger
– H.265 / HEVC → ~40% smaller, same quality
– AV1 → smallest, slowest to encode

Most teams ship H.264 out of habit, not need.

[Smol @SmolMacApp]

@Skirook Damn, so clean

[Smol @SmolMacApp]

Show us your cleanest hero section.

[Smol @SmolMacApp]

@vanshdevx This is stunning

[Smol @SmolMacApp]

Designers:

Show us the project that made you better.