Social Media Research Lab

The Social Media Research Lab at Curtin University conducts world-leading research on social media in a technology rich environment.

[Social Media Research Lab @SMRLCU]

🌏 Meet & Greet at the Social Media Research Lab

We were delighted to welcome Associate Professor Ruhanita Maelah and senior lecturer Stephanie Hui-Wen Chuah from Universiti Kebangsaan Malaysia (UKM) to visit our Social Media Research Lab.

[Social Media Research Lab @SMRLCU]

🎙️ In Today’s Episode, we present an exciting business case by PhD students Jingjie zhu and Mengfan Li: Sweet Success: Janebee Honey and Building a Buzz on Social Media

📲 Subscribe and listen: Search Social Media Research Lab on Spotify.

Link: https://t.co/opmOghFF8A

[Social Media Research Lab @SMRLCU]

Professor @MingmingCurtin was recently invited by Channel NewsAsia (@ChannelNewsAsia ) to comment on the Chinese government’s strategies in tapping global youth influencer to promote “cooler China” and its broader implications.

New Link: https://t.co/d9XZSrUnWG

[Social Media Research Lab @SMRLCU]

🎙️ In Today’s Episode, we present an exciting research paper by PhD student Xiaoxi Yu: Multimodality in tourism and hospitality: A critical and narrative review

Spotify Link: https://t.co/mb8Va8rRpU

Paper Link: https://t.co/IpPcPjdPTL

[Social Media Research Lab @SMRLCU]

🎙️ In Today’s Episode, we present an exciting research paper by PhD student Jingjie Zhu:

"Viewer in-consumption engagement in pro-environmental tourism videos: A video analytics approach"

🔗 Link: https://t.co/1sYISZUHyF

[Social Media Research Lab @SMRLCU]

🎙️ In Today’s Episode, we present an exciting research paper by PhD students Jie Tan and Jingjie Zhu, along with Professor @MingmingCurtin:

"Multimodal Destination Image and User Engagement: A Sequential Research Design"

🔗 Link: https://t.co/hnD5xpLicZ

[Social Media Research Lab @SMRLCU]

🎙️In Today’s Episode, we present an exciting research paper by PhD student Mengfan Li.

"Facial Emotional Expressions and Real-Time Viewership in Cycling Travel Live Streaming: A Mixed-Methods Approach"

🔗 Link: https://t.co/uuWgBogv9f

[Social Media Research Lab @SMRLCU]

🎙️ In our second episode, we present a compelling case study by PhD students JIE TAN and Lingxue Zhan:

“Managing Social Media Crises: A Case Study of Singapore Airlines”

https://t.co/fcTlGtP9ia

[Social Media Research Lab @SMRLCU]

🎧 Our Podcast is Live!

🎙️We’re excited to announce that our brand-new podcast, Social Media Research Lab, is now available on @Spotify !

📲 Search for Social Media Research Lab on Spotify to subscribe and listen.

https://t.co/3rKcKIzhFu

[Social Media Research Lab @SMRLCU]

📸Professor @MingmingCurtin Cheng was recently interviewed by @__thewest__ , offering expert commentary on @Airbnb's evolution from an accommodation platform into a multi-service tourism platform and the rising pressure it places on the traditional hotels in Western Australia.

[Social Media Research Lab @SMRLCU]

📺 Professor @MingmingCurtin was recently interviewed by @abcnews to provide expert commentary on the persistent challenges foreign tourists face when booking accommodation in China.

🔗 Read the full story via ABC News: https://t.co/9Fvo6ywsEq

[Social Media Research Lab @SMRLCU]

Professor @MingmingCurtin was recently interviewed by @ABC News to provide expert insights on the growing trend of Chinese manufacturers leveraging TikTok to engage directly with U.S. consumers amid escalating tariff pressures.

🔍 Full article link: https://t.co/btGHMjGSP0

[Social Media Research Lab @SMRLCU]

🎉 We’re excited to be part of Curtin Open Day!
📅 April 6 | 10am–11am
📍 Building 200A, The HIVE

Come join JIE TAN's presentation on a HIVE Internship Project.

👉 Explore more Open Day activities here: https://t.co/PFKHa5VEC9

[Social Media Research Lab @SMRLCU]

We were delighted to host the delegate from Dalian University of Technology at our @SMRLCU today!

It was a pleasure connecting with such a passionate and knowledgeable group.

[Social Media Research Lab @SMRLCU]

Meet Qiurong Chen 🎊 🎊

Qiurong Chen recently joined the Social Media Research Lab at Curtin University as a PhD student. She has been awarded the highly competitive Research Training Program (RTP) scholarship, funded by the Australian Government. Her research focuses on GenAI.

[Social Media Research Lab @SMRLCU]

Professor @MingmingCurtin has just delivered an invited lecture to Fiona Stanley Hospital Mental Health Journal Club:

🎙 "HOW SOCIAL MEDIA ALGORITHMS MANIPULATE USERS' BEHAVIOUR: Understanding the Digital Influence, Social Media Addiction, and Algorithms-Informed Interventions"

[Social Media Research Lab @SMRLCU]

Huge congratulations to our PhD students Jingjie Zhu and Jie Tan for their outstanding achievements! Their dedication and contributions to research and teaching have been recognized with the school teaching and research awards!

[Social Media Research Lab @SMRLCU]

We are delighted that our project has been funded by Curtin Assessment 2030 Fund.

Our project focuses on "Developing GenAI-literate Graduates in Social Media Marketing through Industry Engagement and Pilot GenAI Assessment” 🎉

[Social Media Research Lab @SMRLCU]

🎉 Congratulations to our own PhD student, Xiaoxi Yu, for winning the IFITT Best PhD Proposal Award at ENTER 2025 conference in Poland！👏

This award recognizes Xiaoxi’s hard work and innovative multimodal methodological approach.

[Social Media Research Lab @SMRLCU]

Our Research Specialist, @zhanlingxue1, has delivered two insightful workshops titled Strategies for Growth: Social Media Marketing to over 60 undergraduate students🥳.

#SocialMediaMarketing #SocialMediaAnalytics #EducationExchange