Strategic Objectives

We are IABC Global & Toronto PR Agency of the Year 2023 and Canada's MOST award-winning Social PR & Influencer firm. Follow our co-founder @debweinstein

[Strategic Objectives @SO_pr]

People often ask what we do @SO_pr, Canada’s MOST award-winning PR agency, SO we put together this explainer video. BTW we’re #Hiring https://t.co/arRgrh42xl

[Strategic Objectives @SO_pr]

@SO_pr Account Director, Laura Blott shares Five Leadership Tips Learned from PR and Marketing Mentors. Read her #blog here #WeMakeNews #ThoughtLeadership https://t.co/Xgno4Jkvhv

[Strategic Objectives @SO_pr]

Legendary sports heroes joined @PWHPA in a groundbreaking campaign to support the development of a viable, professional women’s ice hockey league in North America. See how we put a #StickInTheGround and made big news for the goal here 🏒 🥅 https://t.co/uNFomwrsiA

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What makes consumers take notice of brands and open their wallets in this new age of multimedia? We did research to find out and as @judyslewis will tell you, the results are surprising #wemakenews #PublicRelations https://t.co/twuV9gOkV5

[Strategic Objectives @SO_pr]

This #NationalHumanTraffickingAwarenessDay, we’re honoured to work with @VSToronto to raise awareness of its national Reclaim program to help clear human trafficking survivors’ debt for good. Learn more here: https://t.co/xUQhpQ1G7F

[Strategic Objectives @SO_pr]

BIC Soleil is back as the Official Razor of the PWHL, empowering women on & off the ice!🏒✨ We’re excited to connect with hockey fans through athlete partnerships, live in-game activations, as well as contests and giveaways you won’t want to miss. https://t.co/anuTIjV58S

[Strategic Objectives @SO_pr]

Please enjoy our blog @SO_pr, Learnings from Lockdown: Lessons in Living Life from our mighty Strategic Objectives Team. It’s full of fascinating facts and stats #WeMakeNews #Blog #PublicRelations https://t.co/0sDdj5g9cR

[Strategic Objectives @SO_pr]

How do you make news for a NEW vehicle in the midst of the pandemic? Check out this #CaseStudy to see how we did it for @KiaCanada’s awesome new EV6 🚘🚗🚘 #WeMakeNews https://t.co/y148VQrQjv

[Strategic Objectives @SO_pr]

Explore Strategic Objectives newly redesigned website, featuring enhanced user experience, mobile optimization, and a modern design to reflect the agency's creativity. https://t.co/Tf0d5PaiYF

[Strategic Objectives @SO_pr]

Here’s how and why we created a #TasteItRateIt Facebook campaign to launch a NEW cookie and welcome newcomers to Canada #pr #casestudy #csr #coffee #wemakenews https://t.co/JkR9t16hNF

[Strategic Objectives @SO_pr]

Explore the crucial role of communicators in the fight to #EndHumanTrafficking with insights from Strategic Objectives https://t.co/ccrVnfA0U2

[Strategic Objectives @SO_pr]

Canada is not USA North. While obvious to Canadians, international marketers should ignore this fact at their peril. Our latest blog provides considerations for global brands looking to enter the Canadian market. Read it here: https://t.co/xhFqSau1Nm

[Strategic Objectives @SO_pr]

AI isn't just for tech experts—it’s for YOU too! 🤖 Our blog post explains how AI can help with your daily work and identifies critical concerns to watch for. Check it out! https://t.co/BR0drPZuWP

[Strategic Objectives @SO_pr]

@SO_pr Co-Founder @JudySLewis will join the panel "Modern Storytellers: Writing the Next Chapter Together" at The Women’s Connection International Women’s Day event on March 6th in Toronto. Tickets on sale TODAY! For more info visit: https://t.co/v3muvMO4GM

[Strategic Objectives @SO_pr]

We struck gold asking #Toronto voters and Mayoral Candidates ONE burning question: “When it comes to tortilla chips, do you DIP ‘em or NOT?!” #pr #casestudy #wemakenews https://t.co/DOvUXoKvRG

[Strategic Objectives @SO_pr]

We added style to #sustainability to support @KiaCanada’s launch of the Sorento PHEV in Quebec and introduce Kia’s progressive brand to lifestyle tastemakers & media in the region 🛍️. In true @SO_pr fashion, the results were electric ⚡ #WeMakeNews https://t.co/SKt9JdHMDA

[Strategic Objectives @SO_pr]

Discover the magic of UGC in our blog post by @darakarasik . Dive into how authentic user-generated content is reshaping social media strategies and expanding reach for brands on social media. Read more here: https://t.co/GLR6YcfyY6 #WeMakeNews

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Five Key Considerations for Brands to Adapt, Survive, and Prosper Post-Covid #CMO #brandmarketing #entreprenuer https://t.co/uCi6Oy7m7U

[Strategic Objectives @SO_pr]

Look what happens when you pair Canadian influencers with their Kia match! A gorgeous library of real-life content to inspire everyday consumers #pr #casestudy #influencer https://t.co/NAuR2Rncg3

[Strategic Objectives @SO_pr]

Communicators: Let’s create memorable experiences that strengthen brands with REAL purpose and reconnect consumers to meaningful moments. Our blog on Experiential PR will show you how! #experientialmarketing #pr #wemakenews  https://t.co/veVPaT6gz1

[Strategic Objectives @SO_pr]

Human trafficking is an insidious, misunderstood crime. @SO_pr was #SOproud to partner with @thecanadiancntr to educate, empower, and engage Canadians to change things up, and help #EndHumanTrafficking. Read our case study here #PR #WeMakeNews https://t.co/NP43bUWaZ0