But the most interesting part for me is was this -
J.P.Morgan thinks that SOFI will ultimately be a winner in the neo/digital bank space and could eventually become the "America Express" of fintech!
In the next few years @SoFiStadium will host the Super Bowl, World Cup, and Olympics!
Brand awareness ππ
Institutional ownership ππ
Memember growth π¦«π
ππ ?? π€·πΌββοΈ
Must-watch for every $SOFI investor and every finance investor. No empty words, just pure explanations and insights into how they think.
Also covers several new business lines with dates.
Iβve been a @Revolut customer since 2016. For the first 5 years, I used it for travel cards and currency. Then something shifted. Salary. Savings. Investments. Insurance. Mortgage refi attempts.
This is exactly whatβs happening at $SOFI right now. And almost nobody is pricing it correctly.
Base case 2030: ~$23B revenue, 36M members, 2.4 products each.
Apply a reasonable 4.5x multiple and you get a market cap roughly 5x todayβs.
Iβve watched this exact pattern play out in my own wallet over a decade with another digital bank. Itβs the most underpriced dynamic in fintech.
@DataDInvesting@anthonynoto@FunOfInvesting@Futurenvesting@SoFi@SoFiIR
The market grades quarterly. The thesis compounds annually.
Trust curves donβt show up in 90-day prints. They show up when a 2022 student loan customer suddenly has a SoFi mortgage, SoFi credit card, and Plus subscription in 2027.
You canβt model that in a Q3 estimate.