Earlier this week, my friend Jean McCarthy of @unpickledblog celebrated eight years of sobriety! Last fall, I had the honor of being a guest on @TheBubbleHour with Jean. https://t.co/UmFgFXspeU
It's a good time to resurface my old @abcnews story on legacy college admissions. Pulitzer Prize-winning journalist @DanLGolden told me: "[M]ost schools...believe if they don't give preference to children of alumni, those alumni won't give as much money." https://t.co/fUVpfF0QvL
Caron alumnus, Ashish Alfred, has been living in recovery for over four years and thriving in his career. He refers to his time at Caron as the best 28 days of life, telling @washingtonpost, "For me, the most value was in the family part of it." https://t.co/Qs8UnuMlHT
The story goes something like: “Little Johnny was a great kid, star athlete, and never touched a drug in his life — but after he was prescribed opioids for an injury, he got hooked, leading to a downward spiral into heroin addiction.” https://t.co/GyX8yxH8n5
Most people who need treatment do not receive it. The White House’s @ONDCP 2019 strategy seeks to change the conversation around addiction and provide more treatment opportunities to Americans. Read more here: https://t.co/EsLrPnRh10
People in #recovery deserve better. We are more than entitled to peace from microaggressions exploiting our possible weaknesses.
All consumers deserve better than the assumption that we will all appreciate an unsolicited $100 giftcard for wine with our online sock purchase.
It's not that simple. That fact does not release you from any and all responsibility where consumers are concerned.
Many of us are telling you we're outside your demographic, & you're either not listening or using that to some sick advantage.
Neither is okay.
I am not suggesting it's your responsibility to make sure people don't misuse your products. What I am suggesting is that you don't just get a pass just because you're not literally jamming it down anyone's throat.
• The part at the end of your ads where someone whispers or speed speaks "Please [drink/use/etc] responsibly" doesn't quite cut it as a means of giving a shit about actual struggles people with addictions face in recovery or not.
• People blogging about struggles with and recovery from eating disorders probably don't want to partner up with your latest fad diet or pill campaign, and they certainly don't need to see "LOSE WEIGHT NOW" as a subject in their inbox.
• People running websites for alcohol and drug recovery may not want to receive collaboration requests from your brewery any more than they would their friendly neighborhood drug dealer.
Do yourself, your company, and the universe a favor by doing some friggin' research before shooting out emails based on interests and keywords.
Just a few tips:
Those same folks might even decide to use your particularly horrible marketing strategies as an example of widespread ignorance surrounding problem drinking in our country and shame you for your clear lack of sensitivity and professional responsibility...
If you choose to send everyone using "alcohol" as a keyword a proposition for collaboration, you're likely to fall upon some folks trying to combat this culture we've fallen into as a society where we normalize abnormal drinking...
...if you don't pay attention to WHO you're actually sending those marketing emails to or WHY they're using those crafty key or buzzwords, you're not doing your business any favors. You might even piss a few people off along the way, which might result in a twitter thread...
If you're a marketer, please pay close attention. #Keywords are great for finding potential clients. Sending #massemails to the whole world might also be a great strategy for your growth....BUT...