Formerly BMA, we are ANA Business Marketing, Southern California Chapter, the world's premier community devoted to advancing the B2B marketing profession.
Will we see you on Oct 19th?
Fast-forward your #ContentMarketing program to next the level. Content Marketing Mastery Part 1: Best Practices Strategies 101. Success happens when you align content activities w/biz goals, and plan and execute consistently. https://t.co/50Mlr2Mhrz
Are you utilizing proven methodologies and techniques to solve your business challenges? Join us May 4th for "Strategies for Creative Problem Solving" to learn how. https://t.co/rGn1KX6boz #b2bcmo#b2bmarketing#b2bsales
Coronavirus: Incredible insights and crucial information. If you did not get a chance to watch this live and in it's entirety... https://t.co/pYfgK8InUS (Click on link, not photo.)
Where is Marketing Heading? Reset your expectations for what’s possible. See how you can prepare for 2020. Join us online this Friday, January 17th. https://t.co/GJEcgaU9Rh #b2bmarketing#b2bcmo#b2bemailmarketing
1970: One more lane will fix it.
1980: One more lane will fix it.
1990: One more lane will fix it.
2000: One more lane will fix it.
2010: One more lane will fix it.
2020: ?
via @avelezig
Your cost per acquisition (CPA) is drastically higher than you may think. Members, join us for "Your #DigitalMedia KPI's Are All Wrong. Can In-House Models Solve It?" https://t.co/GJEcgaU9Rh #b2b#marketing#b2bcmo
Here are some of the cutting-edge tools and experiences marketers are employing in their modern campaigns. "Making it B2B: A Guide to Experiential Marketing" https://t.co/GI1XOdWBIz #b2bmarketing#experientialmarketing
Stay abreast of the endless changes. Join us in San Diego Nov 4-6 for the Marketing Law Conference. Get the best hands-on legal and practical #marketing and #advertising law guidance. https://t.co/GJEcgaU9Rh #marketinglaw#b2b
Uncovering new ways to reach customers and creative approaches to revive existing marketing efforts. Oct 15th in IE-Duarte. "Innovation in Marketing" https://t.co/1jepmWGREv #cmo#marketing#innovationmarketing
Good people w/ interesting products, services, and insights were featured throughout the show this week. Particularly for SMBs. Congrats to our friends from London on their first #B2BMarketingExpoUSA in L.A.! @b2bcalifornia
Have you read this yet? https://t.co/ByBaaOACMU You'll want to before @ClearAction Continuum's Chief Experience Officer, Lynn Hunsaker speaks on "The Essential Human Dimension". (Standing room only for this 3-part topic at our Masterclass!) #b2b#marketing#b2bsales#SoCalANAB2B
Did you know Gartner will be with us next week? Sr. Director Analyst, @RayPunSD, will share insights on "The Art of Tech Psychographic Data Latest Trends & Opportunities in Personalization for ABM" Thu 3:30p https://t.co/gMpSJqsb69 #b2bmarketing#growthmarketing#abm#SoCalANAB2B
GARTNER: B2B companies are under pressure to grow revenue on existing accounts. Gartner tested three common approaches that #B2Bmarketers use to drive #growth with existing customers to identify which thrived, and which failed. https://t.co/eSMN7wvStv #b2bcmo#b2bsales
It's a great time for #marketers. A lot is happening in the job market. Search the postings at SoCal ANA B2B's Job Bank. https://t.co/BmzfoNFaLS #cmo#marketing#b2b