SEO strategies that always work.
I’ve been doing SEO for 22 years, my site gets at least 1 million visitors a month from Google, and we have driven literally over a billion visits to clients from SEO
Just with CNN alone, we drove them 1 billion pageviews through SEO in 1 year.
Here are the strategies that work today and worked 5-plus years ago.
1. Pruning and cropping - more pages don’t mean more traffic. Cut the old and irrelevant pages to give the good pages a better chance.
2. Merging – having multiple pages targeting the same keyword doesn’t increase your odds. It causes confusion, and search engines won’t know which page to rank.
3. Meta tag A/B testing - rankings aren’t just about links or content. The words in your title tag and meta description affect click rates, which in turn affect rankings. A/B test your titles to maximize your rankings. Tools like Search Pilot can help with this.
4. Updating old content – Google would rather rank a fresh web page over one that is 3 years old. Try to continually update and improve your most popular pages. This is why Wikipedia has done so well. Use tools like Ubersuggest to see which pages need to be updated.
5. Link building – although it is no longer a top 3 ranking factor according to Google, it is still important. Content builds links, but free tools build links faster. Use ChatGPT to help you create free tools.
6. Creating a great user experience – from website load time to ensuring your content is easy to read and skim, the user experience matters. If it sucks, people click the back button, which hurts rankings. Use tools like Crazy Egg to improve your user experience.
7. Keyword research – seems old and boring, but people type in keywords to search. 8% of the daily searches are questions and 15% are brand new searches that no one has ever searched for before. Tools like Answer the Public show you these types of keywords.
If I woke up with 0 followers tomorrow, I would do this to reach 10,000 followers by the end of the year.
Now, keep in mind I’ve been doing this for a while, so I have a good understanding of what works.
Just look at my follower count by network…
X - 461k
YouTube - 1.25m
Facebook - 1m
Instagram - 519k
TikTok - 187k
LinkedIn - 596k
Now, if I had to get to 10,000 followers, there is one important thing to remember.
All social networks care for is engagement.
It doesn’t matter how many followers you have; they care about what percent of people who see your content engage with it.
Engagement is typically measured by likes, shares, saves, comments, and clicks.
Here’s how to create engagement:
1. Start creating series.
A great example of this is workout videos.
If you create a 5 part series on building a six-pack, you now have people watching 3, 4, or 5 of your videos instead of 1.
This sends signals to social networks that your content is engaging.
2. Post lo-fi content.
When we examined 3000 business profiles on the social web, lo-fi content generated 34.04% more likes and 18.52% more comments.
Lo-fi content is just content shot with your phone.
People don’t want fancy editing… they want real, authentic videos.
3. Post content with a contrarian viewpoint.
When we analyzed 100,000 social media posts, we found that content with a contrarian viewpoint got 31.94% more engagement.
Just think about what most people believe to be true, but you know it isn’t.
Multi-image posts are receiving the highest engagement on LinkedIn this year.
Check out this interesting article.
#LinkedIn#socialmedia#ContentCreator
https://t.co/5ydOxqV47W
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@Sheenakgraham @Pop_Reader - Use interactive content like polls & contests to encourage participation. - Be consistent when posting; don't post & then disappear; always show up & respond to comments. - Figure out the problems of your customers and connect with them by showcasing your care & empathy.
@Sheenakgraham @Pop_Reader Sure coming up I will provide more tips on increasing engagement on social media and will definitely include that as well in our next newsletter. Thanks for your comment.
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