SocialSphere, Inc.

We are a modern opinion research firm founded in Harvard Square with particular expertise researching & communicating with #GenZ & #millennial generations.

[John Della Volpe @dellavolpe]

Main reason Trump leads +2 in MI Fox News poll is his supposed strength w/ youth.

In '20, Trump lost 18-29s by -24.
This poll has Trump +11 w/ 18-34.

I know youth want to hear more from Biden, but I don't buy a 35-pt swing toward Trump in <4 years.

https://t.co/VHBFvLImMn

[SocialSphere, Inc. @SocialSphere]

Grab your 🎧! @CNN's One Thing podcast on how #GenZ is turning to social media for financial advice and is adopting ‘loud budgeting’ trend on TikTok amidst financial insecurity
https://t.co/2pnOU5Xtn0

[SocialSphere, Inc. @SocialSphere]

Great read from @ElenaMMoore on #GenZ, mental health, & #Elections2024 politics

"We can see a link between young people's concerns about the divisions in our country, the time in which they have grown up, America's relationship with the world." -- SocialSphere CEO @dellavolpe

[Elena Moore @ElenaMMoore]

been thinking about how young people today talk about mental health. my latest for looks into what ways it may be a political issue, and how it may uniquely resonate with gen z and millennials

read below (listen on all things considered later today)
https://t.co/4A3lOPCsLf

[SocialSphere, Inc. @SocialSphere]

A recent Lending Tree survey shows that 55% of Gen Zers & millennials have a side hustle
- 40% say inflation drove them to start, 38% say economic fallout
- 80% say current economy makes them more reliant on the income from it
- 48% plan to always have one
https://t.co/4IKstT7h0R

[SocialSphere, Inc. @SocialSphere]

.@NYPost: 38% of women feel societal stigma discussing bodies, esp #GenZ (55%)
- 22% believe younger gens face more challenges when discussing menstruation openly
- Most inspirational women are Rosa Parks (41%), Princess Diana (36%) & Michelle Obama (34%)

https://t.co/xxrrWR7XzH

[John Della Volpe @dellavolpe]

Here's what I am looking at right now.

18-29 year-olds only

Economist/YouGov
Biden +20 v Trump

Quinnipiac
Biden +24 v Trump
Biden +2 v Trump & Kennedy & West & Stein

[SocialSphere, Inc. @SocialSphere]

"There is little to no standardized training in how you help Black children to navigate being a Black child in America and experiencing racism.”

- 🚨Suicide rate in Black children & teens ages 10 to 17 increased by 144% from 2007 to 2020
- 🚨More likely to report PTSD symptoms👇

[NBC BLK @NBCBLK]

Mounting evidence shows the devastating toll online racism takes on Black youth. https://t.co/N8FLYEPvME

[SocialSphere, Inc. @SocialSphere]

.@NYTimes on teenagers: Less than half of 12-17-yr-olds think they would be better off than their parents
- 15% said their mental health is excellent
- 7% said politicians represented young people well
- 8% said K-12 schools were doing an excellent job
https://t.co/AApzoz0MTR

[SocialSphere, Inc. @SocialSphere]

.@CNBC: 31% of #GenZ are living w/ their parents because they can’t afford to buy or rent
- 25% live in a multigenerational household, up from 9% 5 decades ago
- 73% said today’s economy makes them hesitant to set up long-term financial goals

Read more:
https://t.co/qCi1YwnEOu

[SocialSphere, Inc. @SocialSphere]

.@PewResearch: 45% of 18-34-yr-olds consider themselves financially independent from their parents
- 57% #GenZ still living with parents
- 43% have student debt today
- 72% of young adults living w/ parents say they contribute financially to the household
https://t.co/7ZpoahnpJ6

[SocialSphere, Inc. @SocialSphere]

Young voters focus more on issues than candidates in 2024 presidential election
https://t.co/ucLbDihTpM

[SocialSphere, Inc. @SocialSphere]

"What some might mistake for juvenile apathy is actually the opposite: a desire for something better.”

#GenZ activists share their insights on the upcoming 2024 elections & what they feel candidates should be doing to appeal to the #youthvote -->

https://t.co/mNL61OXmlU

[John Della Volpe @dellavolpe]

In NH, Trump's lead in polls was overstated by most public pollsters. The final RCP average was 19 & it looks like he'll win by +12.

Method check-in:

+11 CNN/UNH (Online probability)
+16 Emerson (IVR, Online)
+18 WP/Monmouth (Tel, Online)
+22 Suffolk/Boston Globe (Tel only)

[SocialSphere, Inc. @SocialSphere]

“When you look at two parties, & one says, ‘We want to accept you, we want to listen to what your concerns are’ & the other one says ‘Sit down, you’re too young, you’re not ready.’ You’re going to be more receptive to the other.”

Read from @POLITICOMag:
https://t.co/4MH53nJq3J

[SocialSphere, Inc. @SocialSphere]

Don't miss @dellavolpe TODAY at 12PM ET with @PRRIpoll discussing the latest data on #GenZ's views on generational change, trust in institutions, the state of democracy, the economy, and more.

Link to watch: https://t.co/IRjgIfdi6z

[SocialSphere, Inc. @SocialSphere]

ICYMI: Our Founder & CEO @dellavolpe in @NPR on appealing to #GenZ in #Election2024:

"...younger voters consider 'basic human rights' top of mind when they think about a variety of issues including climate change, reproductive rights and foreign policy."

https://t.co/4ingZYMpVI

[John Della Volpe @dellavolpe]

NH GOP primary voters:

* 56% believe abortion should be legal in most/all cases
* 55% believe Trump did something wrong on 1/6
* 52% plan to vote for Trump tomorrow

via @washingtonpost @maristpoll
https://t.co/MoynOYp0Eo

[SocialSphere, Inc. @SocialSphere]

.@Reuters: Workers prioritize work-life balance (57%) over higher pay (55%)

- AI drives reskilling demand (74% value in-work training)
- Some may quit if office time increases (37%)
- #GenZ feel misunderstood by employers (40%)

https://t.co/1PpJeSqiHx

[SocialSphere, Inc. @SocialSphere]

#GenZ is worried they’ll never retire, but more save for retirement than any other generation (via @FoxBusiness )
https://t.co/f0QmI7pxMH

[SocialSphere, Inc. @SocialSphere]

@dellavolpe Breaking down wildly different youth vote results based on polling methods

[SocialSphere, Inc. @SocialSphere]

“There was little evidence that a generation fighting for climate justice, racial justice, safe schools, and a woman’s right to choose — are abandoning their progressive values to support Trump and his agenda in 2024.”

Read @dellavolpe's latest analysis: https://t.co/OxgfdtnA6U