More data points in the WSJ piece about rising popularity of golf:
- Rounds played up 14% in 2020 and increased almost every year since (4.8% decline in 2018 and 1.5% rise in 2019 for context)
- Junior participation 58% higher in 2025 vs 2019
- Off-course participation up 63% vs 2019
- Gen Z household spending on golf grew the most of all age groups
- 19M Americans only play off-course, big runway to convert
- Industry consolidation has cleared out the weaker players (Nike, Adidas's TaylorMade, Golfsmith all gone)
- Acushnet $GOLF nearly tripled over 6 years, Callaway $CALY in the article) up 50% since announcing Topgolf sale
Since this concept is hard for people, here’s a lesson in how business works.
I buy a golf grip for wholesale price.
Let’s say it’s $5.
I sell and install that grip for $12.
Gross profit $7.
Costs you don’t see.
Tape, grip solvent, rent for my building, insurance for my building, utilities for my building, the time it’s taken me to be efficient installing a grip so that it takes me less than 2 minutes from start to finish, the taxes I pay on the $7 profit from selling that grip.
That $7 profit turns into $3-$4 profit very quickly.
You can insert any product into this scenario.
You idiots complaining about the price of things are either uneducated or broke.
Course: 9.9/10. It’s my favorite course i’ve ever played. There are maybe 2 weak holes, but the rest are a fantastic.
Membership: very humble, kind, and welcoming
New Clubhouse: An unfortunate mistake. I know they “needed it”, but no frills is what makes Scotland golf special