"The lesson in this is the lesson in all salesmanship. One must know what buyers are thinking about and what they are coming to want. One must know the trends to be a leader in a winning trend."
-Claud Hopkins
Identify consumer market trends and attack them relentlessly!
"We judge things largely by others' impressions, by popular favor. We go with the crowd. So the most effective thing I have ever found in advertising is the trend of the crowd."
- Claud Hopkins, 𝘚𝘤𝘪𝘦𝘯𝘵𝘪𝘧𝘪𝘤 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨