Sonam J

I invest. corporate and VC. mother a cute boy. eat. travel. responsibly binge. indulgently drink.

[Sonam J @Sonam___Jain]

L catterton paying 20x ev/ebitda on a business growing 75% and having a 22% ebitda margin. IP business, not a fitness business. Very very interesting.

[Drew Fallon @drewfallon12]

L CATTERTON NEARS ACQUISITION OF HYROX FOR $700M
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L Catterton is close to buying a controlling stake in Hyrox, the fitness racing series, in a deal that would value the brand at about EUR600M ($697M).
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Launched in 2017 by Christian Toetzke and Moritz Furste, Hyrox hosts indoor fitness events monetizing from race entries, licensing to gym partners, sponsorship and merchandise.
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Estimates place Hyrox’s 2025 revenue at ~$156M and reported ebitda at ~$35M. The company projects $270m this year.

The $697M valuation based on 2025 figures prices Hyrox at 4.46x sales and 19.9x ebitda. Sources report the company has only raised $17m of outside capital.

Comps:

- L Catterton acquired solidcore for $650M at an estimated 4.3x sales and 13x ebitda
- Lifetime trades at EV of $13.7B at 4.3x sales and 16x ebitda

[Sonam J @Sonam___Jain]

@ravihanda https://t.co/d1cqCVRz2Q

[Sonam J @Sonam___Jain]

TIL Calvin Klein was once part of Unilever!

[Sonam J @Sonam___Jain]

@os7borne Can you share an invite?

[Sonam J @Sonam___Jain]

AI is doing something similar to mental work. In a few years, solving problems yourself, writing without AI, or coding unaided may become the equivalent of going to the gym, call it a mental workout

[Sonam J @Sonam___Jain]

A few decades ago, machines automated most physical labour. We moved to office jobs, and now we voluntarily lift weights, run marathons and do Hyrox to stay physically fit.

[Sonam J @Sonam___Jain]

Brands are the most visible and the most tangible examples of compounding.

[Sonam J @Sonam___Jain]

Abundance distracts. Constraints focus.

[Sonam J @Sonam___Jain]

@buaalicious Early mornings before work. Gym should be accessible within 10 mins max. And 1 hour workout.

[Andy Masley @AndyMasley]

New Yorker recently. This idea will never die.

[Sanjana @herecomsthesan]

we should turn off AI for a week to see if people's brains still work

[Sonam J @Sonam___Jain]

European “interesting” is not the same as American “interesting”.

[Sabrina @DroverSabr54018]

I love the word “interesting” because it’s so chaotically neutral.

[Sonam J @Sonam___Jain]

Saying this as an ardent (but erstwhile) Swiggy fan.

[Sonam J @Sonam___Jain]

I’m calling it. Amazon will be the surviving #2 player in quick comm. The others, Swiggy, Zepto, BB, etc. are ngmi. Blinkit is obviously the undisputed #1.

[Sonam J @Sonam___Jain]

TIL air fryers were invented only 16 years ago.

[Sonam J @Sonam___Jain]

Dot & Key scaling to 1800cr post Nykaa acquisition makes it one of the best M&A deals in the consumer space in India. And the fact that a meaningful portion of this GMV comes from non-Nykaa channels is a big win.

[Sonam J @Sonam___Jain]

I’m all for health and wellness but God kill me before I describe my meals as “macros” 🫠

[Sonam J @Sonam___Jain]

@TheHolyKau And VCs?

[Sonam J @Sonam___Jain]

Great article on the history of Indian single malt. The same guy made Amrut and Indri - the 2 leading brands in the space. What an impact!

[Sonam J @Sonam___Jain]

Surrinder Kumar, the nose behind Indian single malts
https://t.co/ptYPVebxfp

[Sonam J @Sonam___Jain]

Surrinder Kumar, the nose behind Indian single malts
https://t.co/ptYPVebxfp