Sooth® | Predictive Intelligence

Sooth uses AI, neuroscience, and behavioral psychology to predict consumer behavior and uncover the "why" behind it, driving up to 4x stronger results.

[Sooth® | Predictive Intelligence @soothordare]

Buyer decisions aren’t random — they’re predictable.

We built Sooth by connecting data on 300M people with 100M real-time intent signals to anticipate behavior before people buy. That’s how we predict decisions with 91% accuracy.

#BuyerBehavior #PredictiveMarketing #Sooth

[Sooth® | Predictive Intelligence @soothordare]

Consumer sentiment just hit a 74-year low — but "Americans are pulling back" is the wrong read. Our latest analysis of behavioral data reveals 5 distinct survival instincts playing out right now, each one rewarding a completely different kind of business.

https://t.co/zsp0Asfeqv

[Sooth® | Predictive Intelligence @soothordare]

Prediction market traders aren't just sports bettors, and the behavioral data proves it. Our latest research, featured in @G_Insider, reveals the surprising identity of who's really trading on prediction markets, and what it means for the industry.

https://t.co/zsp0AseGAX

[Sooth® | Predictive Intelligence @soothordare]

Hollywood's bet: Americans will keep paying more for streaming.

The data: 47% plan to drop a service in 2026. Paramount-WB connects with 1 of 5 audience tribes.

The platform that hits all five? Free. Not on the cap table.

Read the full report: https://t.co/aXBEngJC2c

[Sooth® | Predictive Intelligence @soothordare]

70% of consumer data fails accuracy tests.
94% of AI consumer intelligence hallucinates.
And 85% of CMOs still trust their dashboards.

Sooth CEO Ian Baer is moderating "Your Data Is Lying" at the Transformational CMO Assembly with @Mill_All

#Sooth #CMO

[Sooth® | Predictive Intelligence @soothordare]

They asked what they could do faster and cheaper, rather than what they were getting wrong in the first place.

https://t.co/fncJTwiaZJ

#Sooth #CFO #AILeadership #BusinessStrategy #DigitalTransformation

[Sooth® | Predictive Intelligence @soothordare]

Sooth Founder & CEO Ian Baer will be leading a roundtable — Your Data Is Lying — at the 35th Transformational CMO Assembly, May 19–20 at The Biltmore.

Follow for more updates.

#TransformationalCMO #MillenniumAlliance #CMO #Sooth #MarketingTransformation #DataStrategy @Mill_All

[Sooth® | Predictive Intelligence @soothordare]

Prediction markets have moved from the financial fringe into the mainstream news cycle. It’s time to start understanding the people driving growth.

https://t.co/STtTpGJzXG

#PredictionMarkets #ELIReport #ConsumerInsights #Sooth #BehavioralData

[Sooth® | Predictive Intelligence @soothordare]

Interaction Rates:
—Micro/Nano: 6-21%
—Mega: 2%

The future of influencer marketing isn't about being loud.

It's about being trusted.

Follow to see how Sooth helps brands invest in influence that converts.

[Sooth® | Predictive Intelligence @soothordare]

Micro-influencers drive 3-10x more engagement than celebrity creators.

Most brands still spend a lot chasing reach—but reach doesn't equal trust.

Smaller creators win because their audiences actually believe them.

#Sooth #InfluencerMarketing #MicroInfluencers #NanoInfluencers

[Sooth® | Predictive Intelligence @soothordare]

Your customers aren't making rational decisions. They're making emotional ones.

Our founder and CEO, Ian Baer, sat down with @CoruzantPod to reveal why traditional marketing misses the mark.

https://t.co/4bKgmyCkzX

#Marketing #EmotionalIntelligence #DigitalExectutive #Sooth

[Sooth® | Predictive Intelligence @soothordare]

"If you're targeting the wrong audience with the wrong message on the wrong channel, AI just helps you waste money at scale."

https://t.co/XL3cwugizw

#Sooth #MarketingStrategy #AIAdoption #MarTech #AIMarketing

[Sooth® | Predictive Intelligence @soothordare]

@OpenAI abandoned millions of Americans who were about to learn how to use AI.

That's a door left wide open — and Google, Meta, Apple, and Anthropic are all sprinting toward it.

Read: https://t.co/mhfL068glS

[Sooth® | Predictive Intelligence @soothordare]

Two consumers. Identical purchases. Different motivations.

We call them treaders & pacers - the growing divide in the “cheap thrills” economy.

View in full at: https://t.co/zsp0AseGAX

#Sooth #Tariffs #ConsumerBehavior #MarketingInsights #Economy

[Sooth® | Predictive Intelligence @soothordare]

Loyalty is fading. Relevance is winning.

Today’s consumers buy based on need, not habit.

Can you show up at the right moment?

Sooth can help.

Read full insights at https://t.co/zsp0AseGAX

#Sooth #Retail #ConsumerBehavior #MarketingInsights #Loyalty

[Sooth® | Predictive Intelligence @soothordare]

From rebellion to relief: cannabis is undergoing a fundamental shift.

Our latest article with Green State unpacks these insights to help inform brands moving forward.

Read the full article at https://t.co/zsp0AseGAX

#Sooth #MarketingInsights #ConsumerBehavior #Cannabis

[Sooth® | Predictive Intelligence @soothordare]

A new PC has entered the market, is it solving a real need, or chasing one?

Our insights break down their emotional and behavioral drivers.

View the full report at: https://t.co/QZfJ3O1Z3t

#Sooth #ConsumerBehavior #MacBookNeo #MarketingInsights #TechTrends

[Sooth® | Predictive Intelligence @soothordare]

If you can't prove you do it better, someone will do it cheaper.

When marketing can't connect spend to outcomes, efficiency wins. Budgets shrink. Teams get cut.

The only KPIs that matter have a dollar sign next to them.

https://t.co/GbYTsfhDVl

#MarketingROI #KPIs #Sooth

[Sooth® | Predictive Intelligence @soothordare]

Can @Apple steal share from Windows and Chromebook with the cheapest laptop it's ever offered?

On @YahooFinance, Ian Baer explains what the Neo launch signals.

Today, Thursday 3/26 at 4:30PM ET

https://t.co/qI44gMwme9

#Sooth #ConsumerBehavior #YahooFinance #TechTrends

[Sooth® | Predictive Intelligence @soothordare]

63% share privately.
<20% engage publicly.
80% of influence is invisible.

Real decisions happen in DMs—not likes.

Track that, or optimize for noise.

Follow Sooth for what actually drives decisions

#Sooth #HiddenSocial #DarkSocial #PrivateSharing #DirectMessages

[Sooth® | Predictive Intelligence @soothordare]

Brands that master this are more valuable, effective, and resilient.

Follow Sooth to discover more insights that can help you understand consumer decisions.

https://t.co/gOvPbIsX6e

#Sooth #MarketingStrategy #EmotionalIntelligence #CustomerExperience #MarketingTrends

[Sooth® | Predictive Intelligence @soothordare]

Emotional intelligence isn’t just a soft skill.

Consumers decide based on emotion, not just logic.

Growth today relies on building real, lasting relationships.

Brands win when they truly understand people, connect emotionally, and earn trust over time.