Spear Marketing Group

A full-service B2B agency specializing in demand generation, lead management, and ROI-based marketing. Follow Spear President @HJSewell for more best practices.

[Spear Marketing Group @SpearMktg]

Happy New Year to all our clients, colleagues, associates and friends! We hope 2026 is wonderful for all of you.

[Spear Marketing Group @SpearMktg]

Zero-click content is winning across social: feeds prioritize content that keeps users on-platform, and audiences prefer frictionless, mobile-native value. Find out how to make the most of it.

https://t.co/isS6tGS3sU

[Spear Marketing Group @SpearMktg]

Just because someone downloads your content doesn’t mean they’re ready to talk. Too often, follow-up happens before the prospect even reads what they asked for. On the Spear blog, discover a smarter approach to gated content strategy.

https://t.co/k8QJRXnkMk

[Spear Marketing Group @SpearMktg]

Happy New Year to all our clients, partners, and friends! Wishing you peace and prosperity in 2026.

[Spear Marketing Group @SpearMktg]

In a fast-paced, on-demand webinar, learn about a proven approach to ABM planning, execution and orchestration. You'll get a proven, practical framework for planning and designing your ABM initiative.

https://t.co/lPEkJKeyEv

[Spear Marketing Group @SpearMktg]

How do you improve the chances of AI considering your content, from press releases to website pages, a reliable source? Make your content SOAR!

https://t.co/1pttPN1AO5

[Spear Marketing Group @SpearMktg]

If one of your key priorities for the new year is improving marketing-generated pipeline, don’t overlook ways to improve the conversion rate from raw leads to opportunities.Consider these 9 areas:

https://t.co/e5W1zgAWmK

[Spear Marketing Group @SpearMktg]

There’s a lot about AI in any 2026 trends piece. One of the great ironies of this AI craze is how much it makes people value interactions and relationships with real people. That’s a huge opportunity for the people in content and marketing.

https://t.co/KrLKU9JXps

#AI #b2b

[Spear Marketing Group @SpearMktg]

Free trials not converting as they should? Boost your conversion rates with our ebook: ”Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers.”

https://t.co/j19L9vRPGt

[Spear Marketing Group @SpearMktg]

For B2B marketers in technology, staying competitive will mean thinking smarter about data, personalization, and trust. Here’s a look at the trends shaping B2B tech marketing in 2026 and how to get ahead of them.

https://t.co/pilMxAlirx

[Spear Marketing Group @SpearMktg]

SEO is still very much alive in 2026. What has changed is the sentiment around SEO. If you think SEO is understanding demand and matching it with great content, nothing has changed. Check out the article for more about the future of SEO in the AI world.
https://t.co/RaHbT0C4sg

[Spear Marketing Group @SpearMktg]

How much do you need to spend on demand generation to drive $10 Million in revenue? What about $100 Million? Discover a simple guide (using industry-standard metrics) that gives you the answers in seconds.

https://t.co/idecR5f1Am

[Spear Marketing Group @SpearMktg]

Reviewing how every single email displays in multiple email clients and devices is time-consuming. Litmus compiled a list of email QA best practices to help you test thoroughly so you can get fantastic email marketing campaigns out the door faster.

https://t.co/u7FpvJ1hTe

[Spear Marketing Group @SpearMktg]

Check out three of 2026 predictions that Forrester believes will define the year for B2B marketing, sales and product leaders — and what you must do now to stay ahead of risk and lead with confidence.

https://t.co/3lm6fikHbo

[Spear Marketing Group @SpearMktg]

Unlock the potential of zero-click content for social media. Drive engagement and build connections through compelling, shareable posts. Yes, for B2B.

https://t.co/2cJhl0Fe8k

[Spear Marketing Group @SpearMktg]

Is your instance of HubSpot/Marketo/Pardot cluttered with broken forms, old campaigns, and invalid contacts? Learn how a proactive maintenance policy can help keep your MAP running at its best.

https://t.co/pAz0e5fwLl

[Spear Marketing Group @SpearMktg]

Each day new marketing reports, frameworks, and case studies flood your feed and inbox. That’s why newsletters are having a moment and brands are rethinking their email marketing strategy. Providing smart curation has value.

https://t.co/lwK9VYiGsD

[Spear Marketing Group @SpearMktg]

Maybe it’s time not just to go back to fundamentals, but to relearn them, reframed for this era of complexity, participation and constant motion. Think of ways to weave timeless fundamentals back into the fabric of modern marketing.

https://t.co/s5mNLHVsKL

#b2bmarketing

[Spear Marketing Group @SpearMktg]

More and more buying groups now include members of Gen Z - estimated to be 27% of the US workforce. How should that impact your campaigns?

https://t.co/hMvSVwkRgr

[Spear Marketing Group @SpearMktg]

Discover 3 types of marketing automation partners, how to define your marketing automation needs and what to demand from your vendors. Get the eBook!

https://t.co/WY1ylZPaeV