Unlike traditional media logic, social media logic is more participatory and interactive in nature.
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Social media logic puts a greater emphasis on user engagement and interaction.
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The Iron Prescription, The Red Queen Effect, Occam’s Razor, First Principles, Chesterton’s Fence, and many more.
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Social networks seem to amplify the effects of classic media logic.
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Social media logic is driven by algorithms prioritising engagement (likes, shares, comments), often favouring sensational or emotionally charged content.
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Today, the widespread focus on output and results often makes us forget about our strategic choices in what to measure.
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