Spiracle

We solve problems by telling stories. EST 2011.

[Spiracle @SpiracleMedia]

Authenticity isn't tone. It's foundation.

When it's missing, audiences feel it before they can name it. The trust gap shows up in performance first.

Read more in our latest blog: https://t.co/ARZtoicLpd

#Authenticity #BrandStorytelling #ContentMarketing #VideoStrategy

[Spiracle @SpiracleMedia]

Thanks to the support of so many of our friends, families, and partners - Spiracle surpassed the 10K mark to fully fund a WISH with @MakeAWish_CWNC!

Up next, we'll begin the process of capturing the wish journey from start to finish!

#VideoContent #Marketing #Storytelling

[Spiracle @SpiracleMedia]

Great work starts before the camera rolls.

Clear audience. Clear message. Clear purpose.

Shoutout to @RickGuile and the crew for leading a strong Spiracle production with @RiteRug featuring @ZaneSmith.

#VideoProduction #Storytelling #MarketingContent #CreativeCollaboration

[Spiracle @SpiracleMedia]

Not an April Fools joke.

Some stories need the big moment. Others need momentum.

That’s why we built around both. High-end storytelling + Content Lab for steady short-form video.

Find out more: https://t.co/lIU3j8HBau

#VideoProduction #ContentStrategy #Marketing #VideoContent

[Spiracle @SpiracleMedia]

15 years of Spiracle. A lot has changed.

What hasn’t changed is how we approach the work.

Thank you to all our friends, partners, and teammates who have been a part of the journey.

Here’s a bit of what we’ve been working on lately.

#VideoProduction #Storytelling #Content

[Spiracle @SpiracleMedia]

Showing up isn’t the hard part. Getting someone to stay is.

New article on the psychology behind scroll-stopping video and why the first seconds matter.

Read here: https://t.co/X1rjrl8foT

#VideoContent #Storytelling #ContentStrategy #VideoProduction

[Spiracle @SpiracleMedia]

Versatile monthly video is at the core of our work. With partners like Central Piedmont Community College, we create content that works for departments & programs in one connected system.

Learn more about the Content Lab: https://t.co/U9jJ4Hy1MG #ContentStrategy #VideoContent

[Spiracle @SpiracleMedia]

A behind-the-scenes look from a shoot we’re really excited about. We spent a few days with our partners at Habitat for Humanity of the Charlotte Region capturing multiple commercial spots, and the energy was incredible. Share soon.... #Storytelling #VideoProduction #Content

[Spiracle @SpiracleMedia]

Our CEO, @TimBaier, recently joined other thought leaders for the @CBJnewsroom's Table of Experts to discuss the rise of AI and the need for authentic human connection.

Read the full article for more insights:
https://t.co/d1KnjDLlMX #AImarketing #storytelling #Content

[Spiracle @SpiracleMedia]

AI can make video production faster, but is faster always better?

We explore how AI is reshaping editing & content creation, and why authenticity is still the key to connection. Read more: https://t.co/Qt6YH6Bp40

#SocialVideo #AI #Marketing #Storytelling #VideoProduction

[Spiracle @SpiracleMedia]

We were happy to once again be a sponsor of the @CBJnewsroom's Health Care Heroes event. It continues to be one of the most meaningful evenings of the year, recognizing people whose work is transforming lives across our community.

[Spiracle @SpiracleMedia]

Every interview, every laugh, every little behind-the-scenes moment = content gold. The trick? Knowing how to stretch it. We put together 6 ways to make your monthly content work harder (without reinventing the wheel). https://t.co/8bj6newFh1 #Videoproduction #marketingtips

[Spiracle @SpiracleMedia]

No matter the size of your project, we have you covered. From intimate interviews to full-scale productions, our crews bring expertise and passion to every shoot. This recent shoot brought together a talented team! #VideoProduction #Storytelling #MarketingContent #Advertising

[Spiracle @SpiracleMedia]

According to HubSpot’s 2025 State of Marketing Report, short-form video and visual storytelling are delivering the highest ROI, especially with Millennial and Gen Z audiences. #VideoProduction #VideoStorytelling #MarketingContent

[Spiracle @SpiracleMedia]

Just launched: our Small Business Content Program 💥

Built for brands that need more content, more often — without the hassle. Monthly video + photo packages, flexible tiers, and storytelling made for social. Find out more: https://t.co/26xS6UfDxi #SmallBusiness #VideoMarketing

[Spiracle @SpiracleMedia]

Our team recently spent a few days on the ground in Pittsburgh, capturing stories and soaking up the city’s character. One of the most memorable stops? The Neighborhood of Make-Believe—yes, that one. #Pittsburgh #VideoProduction #Storytelling #MrRogers

[Spiracle @SpiracleMedia]

You already know how to trim a long video for social. But what if you could turn that same content into an interactive tool, onboarding asset, or even a podcast—without shooting anything new? Read more ➡️ https://t.co/Mev1L7oBO9 #ContentStrategy #Marketing #VideoProduction

[Spiracle @SpiracleMedia]

Last night, we had another fantastic gathering at our Creatives & Conversations spring event 💬✨ Grateful for our panelists who shared their insights, and to everyone who came out to connect, learn, and grow. #Marketing #VideoContent #VideoProduction #Creatives

[Spiracle @SpiracleMedia]

Storytelling is what we do but supporting our community is part of who we are. We're proud to give back to local nonprofits. Our small team takes it to another level by serving on the board of multiple charities. 🤲💛 #GivingBack #Nonprofit #VideoProduction #VideoStorytelling

[Jarod Latch @jarodlatch]

Two of my professional worlds collided last week when the @SpiracleMedia Studio hosted members of the Quartermaster leadership team. What ensued was a blizzard of content capture. #videoproduction #studiocontent #videocontent #storytelling #advertising