What is pedal kickback? What is pedal feedback? How much force are you actually experiencing through your feet? And how does Ochain solve for it?
These answers and more at the link in our bio. #SRAM
When every millisecond counts and the podium is on the line, XX DH Transmission delivers a true edge: full-power shifting under load & confidence-inspiring toughness. The Demo 11 built with XX DH Transmission, has claimed multiple wins on the World Cup circuit. Watch BUILT #SRAM
The Specialized Demo has defined progression in gravity riding for 22 years, challenging convention of what it means to be a "race bike." All-new Demo 11 with HighGear is race-focused, futuristic, and has already claimed multiple World Cup wins. Watch BUILT at the link. #SRAM
Special edition Maven Ultimates, perfectly colour matched with Chris King 50th Anniversary hubs. Just a few of the small details that make this Limited Edition Santa Cruz Tallboy turn heads. You've never seen one quite like this. Watch our latest BUILT #SRAM
Your brakes, your feel. Maven delivers bigger piston power and superior heat management for the most demanding gravity and heavy braking scenarios — and you can tune the lever feel to match exactly how you ride. Learn more about Maven tuning at the link in our bio. #SRAM
Jesse Melamed runs XO Eagle Transmission cranks paired with an XX Eagle Transmission derailleur — with SRAM's T-Type ecosystem, every Transmission component is compatible whether AXS or mechanical. Mix and match to suit your riding.
Learn more at the link in our bio. #SRAM
Your reminder to watch 'In The Know' with Till and Max Alran on Sanglier, one of the Commencal Muc-Off test tracks in France.
Watch the full edit at the link in our bio.
Video by Mind Spark Cinema #SRAM
Ochain R and S feature External Travel Adjust, letting you fine-tune the amount of travel with a simple turn of a dial. Choose from locked, 3°, 6°, 9°, or 12° to match your terrain, riding style, and bike setup. Dial for more, or less. #SRAM
Motive is the perfect combination of lightweight and serious stopping power — suited for everything from the XC race course to aggressive trail riding. With a surplus of power, tuning your braking power is esay. Changing rotor sizes by 20mm + or - your power by 20%. #SRAM
XX DH cranks come in progressively short lengths, offering greater ground clearance and more precise balance adjustment options. Maxime Auguin, Tech Supervisor at Commencal Mucoff, walks us through how Myriam Nicole settled on 160mm XX DH cranks as her setup of choice. #SRAM
ö Clever shows their true colours in their latest project, RGB. Another must watch from Brandon Semenuk!
Photos by Toby Cowley #SRAM
Watch now 👉 https://t.co/ysqKlx6gN3
Eagle Powertrain delivers total system integration for full control and ease of use—so you can stay focused on the ride ahead. AXS Pod Controllers put every rider command at your fingertips—no extra remotes, no bar clutter, no compromise.
Photo by Ross Bell #SRAM
Swipe for a closer look at Aletha Ostgaard Canyon Sender CFR.
Missed our latest 'In The Know'? Catch up here: https://t.co/BVU2p6vr34
Photos by Ian Collins #SRAM
With a simple turn of a dial on Ochain | R or a travel chip swap on Ochain | N every Ochain model can be tuned for different terrain, ride styles and bike designs.For the full range of trails & machines, from short travel and highly versatile, to DH-specific and free ride. #SRAM
We're excited to have Lukas Schäfer officially part of the SRAM x RockShox family. Lukas rides and builds with unmatched style and creativity and we're excited to see what he cooks up for 2026! Watch his latest edit 'Mufflon'. #SRAM
https://t.co/vtZH3LgxO6
@KTMJohnLin Sorry to hear you're having issues. Could you please reach out to our Rider Support Team with details? I've attached a link below.
https://t.co/D0nZ3NjfHc
Maven Lever Upgrade kit brings smoother power delivery, enhanced modulation & updated lever-blade materials to your existing setup giving you a more intuitive feel while keeping the same class-leading braking power with finer control through the first 25% of lever stroke. #SRAM