SRC Agency

Invested in curating IMPACTFUL experiences | Conference Management | Communications Campaigns | Branches in Tanzania, Kenya & Rwanda

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A shared moment between our Managing Partners from Tanzania and Rwanda with H.E Paul Kagame at the Kimironko community basketball court launch.

#SRCRwanda #SRCAtWork #TheBAL

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Conferences & Exhibitions: Networking platforms for global businesses, sports brands, and local enterprises.

Tourism impact: Thousands of visitors exploring Rwanda before and after the races.

#SportsTourism #MICEOpportunities #Kigali2025
#AfricaMICEUnfolded

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The UCI World Championships began in Rwanda on Sunday, marking the first time this prestigious global cycling event is being staged on African soil.

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Meetings & Conferences: Side events, press briefings, and official summits taking place throughout the week.

Incentives: Travel packages and unique experiences for sponsors, teams, and fans.

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We are honored to have our SRC Founding Partner, Doris Rwebangira Parsons, moderating these critical discussions as an event partner.

What does the next decade of African MICE look like? We're here to find out.

#AfricaMICESummit #BusinessEvents #InvestmentAfrica #SRC

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The future of African trade, investment, and innovation is being defined in Nairobi! The Africa MICE Summit at KICC Kenya is underway, and the stage is set for this event to spotlight MICE on the African continent.

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#WomeninMICE #WomeninMICEAwards #SRCRwanda #SRCatWork #InvestedInMICE #SRCTanzania

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MICE in Africa isn’t the future. It’s happening. And we’re in the room.”

From Kigali to Johanesburg, from boardrooms to ballrooms — the conversations shaping Africa’s Meetings, Incentives, Conferences & Exhibitions industry are happening now.

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This moment is part of a bigger journey: over the next 12 months we’re launching #MICEAfricaUnfolded — a series of posts dedicated to insights, behind-the-scenes stories, and the bold future of Africa’s MICE industry.

Because we don’t just show up. We show what’s possible.

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60 high-school prospects from 20+ African countries are at BK Arena & Petit Stade for 4 days of training, games & mentorship led by NBA & FIBA leaders.
#BWBAfrica #NBAAfrica

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For the first time in East Africa, Kigali is hosting the 21st edition of Basketball Without Borders Africa.

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Conferences are more than what happens on stage. With the right media strategy, they can spark regional and global conversations. See how we did it at the Eastern Africa Clean Cooking Symposium 2025:
https://t.co/9CubIqMriY

#MICE #SRCatWork #CleanCookingSymposiumEA

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Whether it’s a high-level forum, corporate launch, or brand campaign, we don’t just deliver events. We bring stories to life.

Ready to make your next event unforgettable? Let’s create something exceptional together. #StudioredCommunications

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Behind every powerful event is a strategy built with intention — from shaping the concept to aligning every detail with your goals. At Studiored Communications, we offer end-to-end event solutions that go beyond logistics.

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We handle everything: event conceptualization, supplier management, onsite coordination, and integrated PR and communications — all tailored to speak to your audience and deliver real impact.

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We’re cheering you on APR as they head to South Africa for the Finals.

#BALSummit2025

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On May 21st, SRC had the pleasure of joining industry leaders from across Africa at the BAL Innovation Summit 2025.

It was an inspiring space for conversations about how sport, technology, and culture are working together to shape the continent’s future.

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From visionary ideas to real-time impact, the summit was a reminder of what’s possible when we collaborate—on and off the court.

Congratulations to Al Ahli from Libya and APR from Rwanda for qualifying for the playoffs & Finals to happen in Pretoria, South Africa!