St. Gregory

St. Gregory is a marketing agency offering full-service, cohesive and integrated capabilities that span all marketing disciplines.

[St. Gregory @St_GregoryGroup]

With the new year finally here, remember what's truly important: Focusing on the customer behind every click, share, or purchase.

How are you planning on #MarketingWithHeart in 2022?

[St. Gregory @St_GregoryGroup]

Tis’ the season for goodwill, joy, and… consuming 186 Christmas cookies! (just us??) As we wrap up 2021, we did some number crunching of our own to generate this incredibly precise year-end report. 🤓 #happyholidays

[St. Gregory @St_GregoryGroup]

Looking for an agency to help with your advertising and marketing campaigns? We've put together six questions you should ask any potential agency before you sign on to work with them.

Read the full post on our St. Gregory blog at https://t.co/mDjcKKBH4F

[St. Gregory @St_GregoryGroup]

Copywriting tip: Make your reader the hero

Any content you create is telling a ""story."" And in that content, it's important to keep your audience as the center. Think of it this way: As they read, what do you want them to feel? To think? And ultimately, to do? #copywritingtips

[St. Gregory @St_GregoryGroup]

Skipping breakfast on Thanksgiving is like executing a marketing campaign without knowing your clients' wants and needs. (We don't recommend it.) #HappyThanksgiving

[St. Gregory @St_GregoryGroup]

Does your company have brand guide? Here's three reasons you need one:

1) They improve brand recognition
2) They help maintain copy, design and formatting consistency, eliminating confusion
3) They boost your brand's professionalism by clearly defining and supporting your values

[St. Gregory @St_GregoryGroup]

"Content marketing is the gap between what brands produce and what consumers actually want.” —Michael Brenner

Some questions to ask to fill that gap:
- Does this meet my audience where they are?
- Does this inform, inspire, or problem-solve?
- Does it build trust in my brand?

[St. Gregory @St_GregoryGroup]

Design tip: Don't settle for generic stock photography. Making room in your budget for professional photography will only pay off: By curating a high-quality image library, you'll elevate all aspects of your brand—and validate your expertise to current and potential clients.

[St. Gregory @St_GregoryGroup]

What is "bounce rate"?

The short answer is it's a measure of how often a person lands on one of your web pages without clicking through to other pages.

We get into the need-to-know about bounce rate on today's blog post. https://t.co/wEYIeNehly #datamarketing

[St. Gregory @St_GregoryGroup]

Copywriting Tip: Use active voice in your copy (and your CTAs). Not only does it make your copy more concise, but it's far more likely to spur your audience to take action—click a link, read a blog post, buy your product—than if you use passive voice. #writeright

[St. Gregory @St_GregoryGroup]

When we're working on a branding project, one of our designers' favorite tools to spark creativity is creating moodboards. They help develop an aesthetic and feel for a project—and a playground for ideas to run wild. #cultivatecreativity

[St. Gregory @St_GregoryGroup]

For local businesses, there’s another way to help familiarize people with your brand and garner trust: Community engagement that reaches your neighbors and customers where they live. https://t.co/CdtRTCSUKD

#marketingandcommunity

[St. Gregory @St_GregoryGroup]

Design PSA: Negative space isn't "wasted" space—it augments your design and brings it into proper focus, while also eliminating visual clutter. Rather than detract from your image, giving your design breathing room will optimize its impact. #designtips

[St. Gregory @St_GregoryGroup]

Copywriting Tip: Just like you would when talking to a friend, speak *to* your audience, not *at* them. Using words like "you" or "yours" in your copy adds a more conversational tone that invites the reader to connect more intimately with your message ... and your product.

[St. Gregory @St_GregoryGroup]

Dogs hold a special place in our heart (just look at our brand mascot 🦮). This week, we're looking back at this animated video we made for one of our favorite nonprofits: United Pet Fund.

[St. Gregory @St_GregoryGroup]

Whether you're a leader, manager, or working with clients, how you approach giving feedback and advice can greatly impact the results you get—and relationships and talent you build and develop. #wednesdaywisdom #stgregory @AdamMGrant

[St. Gregory @St_GregoryGroup]

One of the most common questions our clients ask us is, "Should I bid on my brand name?" In a word: Yep.

In a lot more words, in this week's blog post we discuss six reasons why a branded search campaign is a smart move. https://t.co/DpAkvTGgWG #stgregory

[St. Gregory @St_GregoryGroup]

Hashtags are a great way to help make your social media accounts more discoverable—but they don't all work the same. On @twitter, remember to:

- Use 1-2 hashtags
- Don't use # when you could use @
- If you're creating an original tag, keep 'em simple and memorable

#TweetTips

[St. Gregory @St_GregoryGroup]

Sorry not sorry, we're talking effective apologies today. When your org or brand makes a mistake, what's the best way to respond? #stgregory

https://t.co/vIRPgYNRwh

[St. Gregory @St_GregoryGroup]

Words to live (and do business) by. #wisdomWednesday #stgregory