Startedby

Startedby builds a living picture of how each person on a team actually works, then turns it into a system of action for that job. By @TrevorGoss

[Startedby @Startedby]

Most employees using AI for work don't want to become a carpenter. They don't want to buy a hammer and a nail. They want a hole in the wall, done for them.

Startedby builds a system of context from how each person on the team actually works, then turns that into a system of action for that person's job. The hole in the wall, built from how they actually work.

[Startedby @Startedby]

Monday starts the same way in a lot of companies.

Someone needs the current deck, the real process, and what we told the client last week.

Those things live in a few heads, a thread, and three tools that do not agree, or have only a partial picture of reality.

That is not an AI-tool problem. It's a “we do not have a clear picture of how we work” problem.

Startedby helps you build one, and keeps it current day after day, automatically, with software.

You already have systems of record. What makes their data actionable is a system of context.

[Startedby @Startedby]

alright, alright, alright

[Real Big Deal @realbigdealco]

Everyone craves the spotlight. Now you can have it.

[Startedby @Startedby]

Startedby is a lab for products, a consultancy for clients, and a testing ground for our own ideas.

[Startedby @Startedby]

We move ideas from concept → shipped faster than most teams write a spec.

[Startedby @Startedby]

Not everything we build survives. That’s the point. The survivors are stronger.

[Startedby @Startedby]

🫡

[Y Combinator @ycombinator]

Make something people want.

[Trevor Goss @TrevorGoss]

@realbigdealco— AI-powered PR without the gatekeepers. Your story. Done right. In minutes.

[Startedby @Startedby]

Exactly

[Trevor Goss @TrevorGoss]

Contrarian view here: I don' think being a product manager is a dead idea in the AI era (though I've head many people do). My view is just the opposite, actually.

Being a PM has now become accessible to a lot more people, but many of them don't know how to do it well.

But if you've done this job for years pre AI, you should be light years ahead of those that are just starting their "I can now build the whole mousetrap" journey. So act like it.

[Startedby @Startedby]

And if you want to grow faster, we know a team that can help... just sayin'

[Trevor Goss @TrevorGoss]

Solo founders have never had more leverage. If you’re not building, you’re watching the window close.

[Startedby @Startedby]

100%

[Alexis Ohanian 🗽 @alexisohanian]

It's an uncomfortable thing to say, but every great company starts as one person seeing reality more clearly than most.

[Startedby @Startedby]

Some of these will spin out.
Some will be client projects.
Some will die.
But the engine keeps running.
And it keeps getting better.

[Startedby @Startedby]

@Everycardapp is coming soon.
AI-powered networking for events.
Not just “scan and forget” — this is memory, connection, and follow-up baked in.

[Startedby @Startedby]

😎

[Real Big Deal @realbigdealco]

You know what’s better than a HARO pitch? Publishing the article yourself and having reporters quote you.

[Startedby @Startedby]

@realbigdealco has one goal: make it easy to look legit. 👏

[Startedby @Startedby]

The thesis behind Startedby is simple:
→ Build small
→ Ship fast
→ Leverage AI
→ Solve real business pain
If it prints money, it graduates.
If it flops, we study the carcass and move on.

[Startedby @Startedby]

You did it!

[Real Big Deal @realbigdealco]

PR used to cost $5K/month and 3 weeks of begging. Now it costs $30 and takes 3 minutes. You’re welcome.

[Startedby @Startedby]

Startedby isn’t just a consultancy. It’s a proving ground.
Real Big Deal, Everycard, Sorta, Flawless, Varsidee, Journal, and a lot more...
All shipped from the same braintrust.
Think of YCombinator or your avg VC fund. They take a portfolio approach. We do too.

[Startedby @Startedby]

You can’t fix broken systems with motivation. You need mechanics. That’s us.

[Startedby @Startedby]

If your business depends on someone remembering to do something every Tuesday… that’s not a system. That’s a liability.