The 14 frameworks i used the most in 2023.
Sharing them in case it's helpful to any entrepreneur, multipreneur, or creator out there in 2024...
1. The Personal Board of Directors:
- Pick a diverse crew from all life areas: work, friends, spiritual, artists etc.
- Loop them into your own personal newsletter with max 12 people
- Mine is "friendsofgreg" – my personal think tank.
- Monthly updates to keep you top of mind
- Bounce off big decisions, career moves, life's puzzles.
- They're your soundboard, your perspective pool, your backup squad.
2. How to Make Decisions Quickly:
- Use the 2-minute rule for small decisions
- For bigger decisions, set a strict deadline
- Consult with a trusted advisor or mentor or chatbot
- Trust your gut - your intuition is often right
3. How to write copy that isn’t boring (and that sells):
- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
- Invoke curiosity with open loops - Start a story, don’t finish it immediately.
- Use power words that trigger emotion - Words like “astonishing” or “jaw-dropping
4. How to avoid burnout:
- Avoid influencers who glamorize the grind
- Avoid screens when you can
- ~7h sleep
- Limit alcohol and caffeine
- Create boundaries from work. Unplug
- Take regular vacations
- Take regular “me time”
- Go for regular walks
- Eat well
-Practice mindfulness or meditation
- Schedule weekly hobby time, something non-work related that you love.
5. How to get your first 1000 community members:
- Decide on a community worth creating
- Establish a common goal of that community (learning X, doing Y)
- Build an audience first
- Convert audience into community (IG account into private Skool)
- Use community ambassadors
6. How to get your first 1000 customers:
- Do community “drops”, small microsites that spread the word
- Build an audience of 10000 people
- FOMO is your friend (exclusivity sells)
- Partner with communities to promote
- Go to your customers offline. Offline matters more than ever
7. How to sell a company:
- Spend some of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$
I've seen this strategy work for $10k-10B size deals
8. How to stay curious:
- Cold DM 1 interesting person per week and set up chat for Zoom/coffee. Learn about them
- Spend 20 minutes/month adding interesting Twitter follows and YouTube subs
- Stop yourself from being on auto-pilot when you feel like you are
9. The "Collaborative Contrast" Strategy:
- Partner with businesses or influencers that are in seemingly contrasting fields or niches.
- Create collaborative projects or campaigns that blend the strengths of both worlds in unexpected ways.
- This strategy can open up new audiences, create buzz due to its unconventional nature, and can lead to innovative products or marketing campaigns.
- You'll reach demographics outside your usual market and there is more alpha here
10. How to stay in touch
- Make a list of 10 people who you often forget to keep in touch with but care about
- Add them as fav contacts
- Call them when you’re walking to places. Try not to drive places that are less than 15 mins walking distance
- Use that time to call 'em❤️
11. The 'Anti-Solution' Marketing Approach:
- Instead of directly presenting your product as a solution, focus on the common pitfalls or mistakes your target audience makes.
- Educate them on these issues without immediately suggesting your product.
- Create content that builds awareness and establishes you as a thought leader.
- Introduce your product as a natural, almost inevitable solution to the problems you've highlighted.
12. The "Constraint Creativity" Framework:
- Deliberately impose constraints on a project or problem (e.g., time limits, budget cuts, resource restrictions).
- Use these constraints as a catalyst for creativity, forcing you to think outside the box.
- Document the process and solutions that emerge from these constraints.
- Apply these innovative solutions even in less restrictive contexts to foster efficiency and creativity.
13. The multipreneur framework
- Pick an underserved niche using tools like Reddit
- Be a solopreneur and go build a product
- Get to product/market fit ($10k-100k/month)
- Hire operator
- Repeat in new category
14. The "Echo Chamber Break"
- Approach:Actively seek out opinions, ideas, and perspectives that contradict or challenge your own.
- Engage with content (books, podcasts, articles) from outside your usual areas of interest or expertise.
- Participate in communities or groups that are not aligned with your typical social or professional circles.
- Use these diverse inputs to broaden your thinking, reduce confirmation bias, and spark new ideas.
That's it. Bookmark it if you'd like to remember.
Thoughts on these?
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I'll do my 2023 year in review on my newsletter, sign up at https://t.co/FnIa1i7cVR
I'll share portfolio updates, holding company updates and my favorite things in 2023.
And follow me more @gregisenberg for more of this on X
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