Rich Stephens

Director & Co-founder of Angelfish Marketing. Digital marketing agency, specialised in AI SEO & PPC for B2B Tech.

[Rich Stephens @stephens94]

AI traffic is converting 4-11x better than Google organic across B2B benchmark studies in 2026.
Lower volume. Dramatically higher intent.
Full evidence base on the AEO opportunity for B2B: https://t.co/olOhWq861l

[Rich Stephens @stephens94]

It might be an AI agent.

We unpacked what tools like Perplexity Computer, OpenClaw, Claude Computer Use, and ChatGPT Agent Mode mean for B2B marketers in our latest blog.

Read it here: https://t.co/j18NTRcSnU

[Rich Stephens @stephens94]

Your next B2B website visitor might not be a person.

[Rich Stephens @stephens94]

We got an upgrade and even have a shiny new SEO ROI calculator https://t.co/Ve85O4jwjE

[Rich Stephens @stephens94]

Wow! Getting very interesting in AI PPC land!

[Tom Warren @tomwarren]

Anthropic just took a big swipe at OpenAI's decision to put ads in ChatGPT. Anthropic is airing ads mocking ChatGPT ads during the Super Bowl, and they're hilarious 😅 Anthropic is also committing to no ads in Claude https://t.co/LR1v4xz9ds

[Rich Stephens @stephens94]

Get citations for your brand https://t.co/8VyqT3eSPX

[Rich Stephens @stephens94]

AI search is becoming the new default.
The question: does it cite you?

Here’s how AI picks sources + how to earn more citations.
2-min read: https://t.co/gnoiQ2M7fl

[Rich Stephens @stephens94]

We’re proud to be featured on the UK Search Awards site this week! 🌟
A great read on the strategy and results behind our B2B SEO Excellence shortlisting.

Take a look: https://t.co/kuBEcAyrsA

#UKSearchAwards #B2BMarketing #SEO #TeamAngelfish

[Rich Stephens @stephens94]

Won't be long before Chat GPT Ads! https://t.co/Xu7URTrRcJ

[Rich Stephens @stephens94]

If your competitors are getting cited in AI search and you’re not, it’s time to level up. Start with the Citations Playbook. https://t.co/TvMkqFPcj9

[Rich Stephens @stephens94]

Here's our latest article exploring implications https://t.co/sdRFrlZEIo

[Rich Stephens @stephens94]

Spent some time testing Comet and Atlas agentic browsers in a secure environment this last week! Crazy stuff and massive implications for the future of digital marketing...

[Rich Stephens @stephens94]

Our AI SEO strategy transformed LLM visibility into a high-performing source of qualified leads for a user research client. By optimising for AI discoverability and search intent, we turned an emerging channel into measurable pipeline growth. https://t.co/FXWpOKxz6t

[Rich Stephens @stephens94]

AI browsers are redefining how people and their AI assistants explore the web. What happens when your next B2B buyer isn’t searching for you, but their AI agent is?

https://t.co/9FhAtTzp7I

#B2BMarketing #AI #OpenAI #DigitalMarketing #SEO #PPC #ContentMarketing

[Rich Stephens @stephens94]

Want your B2B SaaS brand to rank higher, attract more leads, and actually convert them?

Discover how to build a winning SEO strategy that drives measurable growth 👇

👉 https://t.co/3IT4YaWwOG

#B2BMarketing #SaaS #SEO #B2BSEO #DigitalStrategy

[Rich Stephens @stephens94]

Using Comet today and feel like a caveman seeing fire for the first time. Incredible @AravSrinivas

[Rich Stephens @stephens94]

https://t.co/PBNxzpJG6u

[Rich Stephens @stephens94]

Claude can think for 30 hours straight.
Now every digital marketer has one big question: what happens next?

[dharmesh @dharmesh]

Woo hoo! OpenAI highlights HubSpot partnership on main stage at #DevDay.

Today was a special day for me.

Was so cool to see @sama from @OpenAI feature @HubSpot from the main keynote stage at their Dev Day event.

HubSpot and OpenAI are the two most impactful companies in my life. HubSpot, for obvious reasons and OpenAI for less obvious ones.

My relationship with Sam and OpenAI goes back a bit:

1) Got access to the GPT-2 API so had my "moment of magic" well before ChatGPT launched.

2) Have been using OpenAI's APIs and platform to build apps and agents for years. They *really* understand developers and have an amazing dev experience.

3) Sold the chat .com domain name to them and as a result was able to become an investor in the company.

4) They're the primary AI platform that HubSpot partners with and builds with -- as highlighted today.

My congrats to the entire OpenAI team for today's event. I know how much work goes into putting together an event like this. And it was clear from the vibes how much you folks *care*.

Cheers.

[Rich Stephens @stephens94]

AI SEO 2025: How to Boost Visibility in Google’s AI Mode & LLMs https://t.co/rjBR9L0H9W