My first major artist project + partnership for @U2 🙌
We teamed w/ @LabImmerse to transform the “Welcome to Las Vegas” sign using AR for fans to use as a filter live now on U2’s Instagram 📷 #U2UV#U2UVSPHERE#AtomicCity#XR#AWE#SXSW
If you’re joining us in Las Vegas this week, try the new #AtomicCity AR filter, now available on Instagram.
To access the filter while you’re visiting the Welcome to Las Vegas sign - open the effects tab on our IG profile, select the Atomic City filter, and hold your phone up to the sign to activate the filter and take your IG story photo or video. Add the Atomic City sound to your post and tag us. Welcome to Atomic City.
I’m speaking at #AWE USA 2026 with the World's #1 XR + Al event & community as track host for the Enterprise stage presented by Lenovo ✨
Let’s connect & build great things together!
#AWE2026#XR#immersive
this is pretty cool
some MIT students turned a building into a giant playable game of Tetris on Saturday at midnight
rigged each window with LEDs
MIT students are on a diff level
Here's 46 seconds of John Cena being the best human, just in case you didn't see him at his panel at #MEGACONOrlando. Our fandom family is keeping this fan in our thoughts and wishing him the best towards a speedy, healthy recovery 💙
This is wild.
143 million people thought they were catching Pokémon. They were actually building one of the largest real-world visual datasets in AI history.
Niantic just disclosed that photos and AR scans collected through Pokémon Go have produced a dataset of over 30 billion real-world images. The company is now using that data to power visual navigation AI for delivery robots.
Players didn't just walk around with their phones. They scanned landmarks, storefronts, parks, and sidewalks from every angle, at every time of day, in lighting and weather conditions that staged photography would never capture. They documented the physical world at a scale no mapping company with a fleet of vehicles could have replicated on the same timeline or budget.
Niantic collected this systematically, data point by data point, across eight years, while users thought the only thing at stake was catching a rare Charizard.
The most valuable AI training datasets in the world aren't being assembled in data centers. They're being built by people who have no idea they're building them.
This is awesome. I met Tessa and fed her on a Cincy stop en route to spend the last month of my Sister’s life with her. I’ve made an annual trip back to visit ���
That mystery ultrasound belongs to Tessa — she’s expecting! 🦒 Tessa is due in October, and we’re over the moon about this growing addition to the herd and can’t wait to share this journey with you. There’s nothing quite like welcoming a new calf to the Zoo family!
After nearly 30 years, we’re proud to present the OFFICIAL 311 x @7eleven collaboration tee, part of our brand new VAULT SERIES merch line featuring vintage designs from our early days. Extremely limited availability!
https://t.co/78uTDHP7Ib
Bad Bunny’s Super Bowl performance required 9,852 theatrical pyrotechnics, nearly 400 costumed extras, and a lot of ingenuity. And yes, that was a real couple featured in the wedding. https://t.co/mFCUVdpzgK