Steve Brooks

Independent Consultant and analyst, IT advisory services and Telecommunications. MBA Student @Henleymba, Hobby Historian and dog walker

[Steve Brooks @SteveatSynonym]

UK shoppers welcome payment security but reject checkout friction, new study shows https://t.co/uHdYxX20Ne #Marqeta #CardFraud

[Steve Brooks @SteveatSynonym]

Privacy vs. Insight: How do you track user intent without invading privacy? Pendo strips PII from prompts to find emergent themes. The goal isn't surveillance; it's stopping the "happy path" from hiding real pain. https://t.co/pU7ScFs07M #ProductDesign #DataPrivacy

[Steve Brooks @SteveatSynonym]

Teaching staff, not IT, now drive AI adoption in education, Turnitin research shows https://t.co/qF2BI0f19V #EDTech #AIliteracy

[Steve Brooks @SteveatSynonym]

AddSecure claims NGP is the only alarm range with BRE, BSI and SBD certification https://t.co/C3iX8Rcw4f #AddSecure #SBD

[Steve Brooks @SteveatSynonym]

Email, SEO or PPC: which Digital Marketing tactic gives the strongest return? https://t.co/vYaSKDDmN9 #DigitallMarketing SEO

[Steve Brooks @SteveatSynonym]

GaiaLens works with its customers to conduct rigorous workflow and source-system mapping activities tracing every single metric form its source database to its final destination. https://t.co/8M0i38CcA1 #ReportingAutomation DataGovernance

[Steve Brooks @SteveatSynonym]

83% of UK consumers would change card use after a bad dispute experience https://t.co/uHdYxX20Ne #Marqeta#CardFraud

[Steve Brooks @SteveatSynonym]

Hospitality has the UK's highest staff turnover, Harri and inploi target the application drop-off https://t.co/pf3Y48SS6U #HospitalityHiring #CandidateExperience

[Steve Brooks @SteveatSynonym]

94% of UK IT leaders say better AI governance would help them move faster, Box research shows. https://t.co/9gZPZKThoS #AI #AIgovernance

[Steve Brooks @SteveatSynonym]

From site selection to day-two ops under one team — Arcova's new data center play https://t.co/blCbzWMmNt #Datacenter #EnterpriseIT

[Steve Brooks @SteveatSynonym]

Zero ransomware activations but 11,000 IPS hits per device: NHS networks are being mapped, not yet struck https://t.co/61Kigni7j8 #Cybersecurity #Zerotrust

[Steve Brooks @SteveatSynonym]

Is the dashboard dead? Pendo's CEO suggests composable applications and AI agents will let users build their own interfaces. The platform stays; the UI becomes a dynamic, personalised layer. https://t.co/pU7ScFs07M #ProductDesign #DataPrivacy

[Steve Brooks @SteveatSynonym]

Nearly 1 in 5 US higher education submissions show over 80% AI writing, says Turnitin https://t.co/qF2BI0f19V #EDTech#AIliteracy

[Steve Brooks @SteveatSynonym]

UK police security seal for AddSecure NGP alarm signalling portfolio https://t.co/C3iX8Rcw4f #AddSecure#SBD

[Steve Brooks @SteveatSynonym]

Think PPC is your best bet? The real Digital Marketing ROI winner might surprise you. https://t.co/vYaSKDDmN9 #DigitallMarketingSEO

[Steve Brooks @SteveatSynonym]

AI automation of regulatory reporting demands a cross functional AI Steering Committee including your CDO, CTO, Head of Compliance and the relevant operational business unit head. https://t.co/8M0i38CcA1 #ReportingAutomationDataGovernance

[Steve Brooks @SteveatSynonym]

Unit4 announced that new and existing customers can trial AI capabilities tailored to their service centric industries without commitment by registering before Dec 2026. https://t.co/ximsk2QOdZ #Unit4#innovation

[Steve Brooks @SteveatSynonym]

Software vendors are forcing the shift. 96% of customers now expect AI built directly into their ERP and CRM tools. The risk? Paying for features you never actually implement due to poor training. https://t.co/iQTtYaiUKY #AIAdoption #AI

[Steve Brooks @SteveatSynonym]

40% of UK shoppers abandon purchases over security friction, Marqeta research finds https://t.co/uHdYxX20Ne @Marqeta #Marqeta#CardFraud

[Steve Brooks @SteveatSynonym]

Genesys has acquired Pinkfish a leading agentic orchestration workflow company. https://t.co/2xsUV5zfay #Genesys#enterprisetechnology