Is your church's mission outward bound, but your communication is inward bound?
Most churches build their websites for themselves. Not the people they're trying to reach.
It's an inversion of their vision and mission.
Read that again.
The mission statement says "reach the lost." The homepage reads like a memo to the saved.
I've seen this with many churches I've worked with. And I get it. The people closest to the building shape the language inside the building. Insiders write for insiders. It's natural. It's also a problem.
Here's how to fix it. 👇🏻
1. Is your communication clear for a visitor? Get someone who doesn't go to church to read your homepage out loud. Watch where they stumble. That's your fix list. (70% of the visitors to your church website will be first time visitors)
2. Have you killed the Christianese? "Doing life together." "Pursuing the heart of the Father." "Plugged in." If your nan wouldn't get it, your visitor won't either.
3. Can a stranger find your service times in 5 seconds? Open your site on your phone. Time it. If you scrolled past three rotating banners to find when church starts, you've already lost them.
4. Does your homepage answer the visitor's actual questions? Where are you? When do you meet? What happens with my kids? What do I wear? Will I be asked to stand up? Boring questions. Visitors care about them more than your statement of faith.
5. Is the photography honest? Stock images of smiling 22-year-olds when your congregation skews 55+ is a lie. Visitors smell it. Show who actually walks through the doors.
6. Is there a clear next step? Not five next steps. One. "Plan your visit." "Join us Sunday at 10." Make the path obvious.
7. Have you asked an outsider lately? Not a staff member. Not a board member.
A real person who has never set foot inside your building. Their feedback is worth more than every internal meeting you've ever had.
Your mission is outward. Your communication should be too.
The fix isn't a redesign. It's a perspective shift.
Which of these are you seeing most right now? Drop it in the comments.
Is your church website actually working for you? Because here's what most leaders don't realise. 👇🏻
The platform you picked three years ago was probably the right call back then. But the church website space has moved fast. Some platforms have raised prices and added features you don't use. Some have fallen behind on mobile, conversion tools, and giving rates.
Some have launched new options that didn't exist when you signed up.
I just compared the six best church website builders in 2026. I share honest pros and cons. Plus the five questions to ask yourself before committing to a platform, whether you're starting fresh or quietly wondering if it's time to switch.
https://t.co/UaRO66kqaQ
@problogger I got Claude design to create a brand kit for me. Interesting that it's now linked with Adobe and you can actually use Claude to create the content, then Adobe express to output the template and save that template in adobe cloud. I wonder who will wrestle control
Watching @kennyjahng's keynote at the AI Summit For Church Leaders. And he starts off with a great question. "When AI can do everything, what are humans for? The 3 AI Disruptions."
Watch Kenny and co here 👉🏻 https://t.co/CT5wDf13vI
@JakeGosselin Yep, It's here... I had folks show up at our church services because Microsoft Co-Pilot told them we were the best online church in Australia (and many more stories like this). I wrote more about what I see is here now and coming here https://t.co/dHHiyHxoxu