Protest Truck Announcement
Since LE SSERAFIM's debut, Miyawaki Sakura, the group's core member, has continuously faced unfair treatment, including an imbalance in resource allocation and limited opportunities for individual development. Over the years, fans have repeatedly and respectfully voiced their concerns through various channels, hoping that the company would acknowledge these issues and take corrective action. However, not only have these concerns remained unaddressed, but the situation has continued to worsen. Despite fans' persistent efforts and appeals, SOURCE MUSIC has failed to provide meaningful responses or demonstrate the level of support and protection that Sakura deserves.
Therefore, we have decided to organize this protest action once again. At this point, we no longer hold unrealistic expectations that the company will suddenly change, nor are we focused on achieving any particular outcome. Our goal is simply to make our voices heard, to let more people see the concerns and dissatisfaction of Sakura's fans, and to make it clear that we have never accepted the unfair treatment she has endured. (Details can be found in Page 1.)
At the same time, we would also like to convey our message to Sakura: no matter what choices she makes in the future, and no matter where her path may lead, we will always love her, support her, and be proud of her. (Details can be found in Page 2.)
As part of this action, two 3.5-ton support trucks will be deployed and will arrive near the HYBE headquarters at 10:00 AM (KST) tomorrow for the public display campaign.
#WeBelongtoSAKURAOnly
#SAKURA #宮脇咲良 #LE_SSERAFIM
We will never, and should never, justify any of the unfair treatment and actions the company has taken toward Miyawaki Sakura☺️
TREAT SAKURA BETTER @HYBEOFFICIALtwt@SOURCEMUSIC#JusticeForSakura#TREAT_SAKURA_BETTER
We’d like to ask what exactly is your definition of “not suitable”?
Almost brands from every field have been rejected by the company, either saying it’s “not suitable” or that she has to bring the group along☺️
Since September of last year, multiple brands have repeatedly reached out to the company with proposals for commercial collaborations with Miyawaki Sakura. Yet, these inquiries were met with silence, without any response.
Despite this lack of communication, the brands did not withdraw their interest. Instead, they attempted to make contact again through the Japanese management side, only to be told that “approval from SOURCE is required.” After that, there was still no follow-up, no feedback, and no resolution from SOURCE MUSIC side.
Just yesterday, after exhausting various alternative channels, a brand finally succeeded in contacting the company once more and formally submitted an event proposal. After an extended period of waiting, the only response they received was a brief statement that the proposal was “not suitable” — without a single substantive discussion, without a clear explanation, and without any indication of sincere consideration.
This leads us to ask:
To what extent must a company fail in its professional responsibilities for a brand to be forced to bypass standard business channels and reach out to a fan site in the hope of conveying its collaboration intent with SAKURA?
If the company is unable to fulfill even the most basic responsibility of acknowledging proposals and providing timely responses, then one must question: whom the frequently cited notions of “protecting the artist” and “long-term planning” are truly meant to serve — and whose interests are actually being prioritized.
Fans are not demanding that every proposal be accepted. What we are asking for is professional and timely communication. This is a basic form of respect — for the artist, for the brands involved, and for the fans who have consistently supported her.
#사쿠라 #SAKURA #ックラ #宮脇咲良 #르세라핌 #LE_SSERAFIM
Since September of last year, multiple brands have repeatedly reached out to the company with proposals for commercial collaborations with Miyawaki Sakura. Yet, these inquiries were met with silence, without any response.
Despite this lack of communication, the brands did not withdraw their interest. Instead, they attempted to make contact again through the Japanese management side, only to be told that “approval from SOURCE is required.” After that, there was still no follow-up, no feedback, and no resolution from SOURCE MUSIC side.
Just yesterday, after exhausting various alternative channels, a brand finally succeeded in contacting the company once more and formally submitted an event proposal. After an extended period of waiting, the only response they received was a brief statement that the proposal was “not suitable” — without a single substantive discussion, without a clear explanation, and without any indication of sincere consideration.
This leads us to ask:
To what extent must a company fail in its professional responsibilities for a brand to be forced to bypass standard business channels and reach out to a fan site in the hope of conveying its collaboration intent with SAKURA?
If the company is unable to fulfill even the most basic responsibility of acknowledging proposals and providing timely responses, then one must question: whom the frequently cited notions of “protecting the artist” and “long-term planning” are truly meant to serve — and whose interests are actually being prioritized.
Fans are not demanding that every proposal be accepted. What we are asking for is professional and timely communication. This is a basic form of respect — for the artist, for the brands involved, and for the fans who have consistently supported her.
#사쿠라 #SAKURA #ックラ #宮脇咲良 #르세라핌 #LE_SSERAFIM