C’est avant tout le cadre de la porte arrière et le mécanisme d’ouverture qui rendent le partage assez évident pour le client moyen… mais on pourrait rétorquer que personne ne connaît les DS de toute façon.
La petite Ypsilon a obtenu plus de différenciation !
Chez Stellantis, ils ne font même plus semblant de s’intéresser à Lancia. Sur le Gamma, ailes, portes avant, structure centrale et une bonne part de la planche de bord sont identiques au DS Numéro 7. À quoi bon sortir un modèle pareil ?
@11json I think it rewards closer inspection (or maybe ‘metabolisation’!).
The selling point of this is: most prestigious brand, $0.5M, rarity, legendary Jony Ive, capable of remarkable performance, seats your family. The design they chose won’t be a barrier
I love how Jony and Flavio predicted the precise, immediate response we're seeing to the Luce.
It's almost like they're good designers who know a thing or two about design!
Clip from @cleoabram's interview, a must watch.
“…Fisker Ocean owners organized, reverse-engineered their vehicles’ proprietary software, hacked into CAN bus networks, built open-source tools on GitHub, and effectively stood up a volunteer-run open-sourced car company”
https://t.co/tLUPZgX508
Right now, Audi HQ is winning the German car museum wars. It is absolutely chock full of the coolest concepts.
I left feeling like Audi had missed a trick not making some of these…
(Wait till you see the TTs 👇)
@adrianfclarke I’d much rather have this nice-looking reinterpretation for the EV package than a heavy-handed shape with floating roof and blacked-out C-pillar
@adrianfclarke 5 Series selling well shows that customers don’t mind different proportions that much. Package has normal ICE dimensions + extra height for the i5 battery tray.
i3 works better. Less wasted volume ahead of the A-pillar; modern EV saloon instead of resorting to crossover shape
I don’t know Ian Callum. I was way below his pay grade and anyway at the time the Jaguar and Land Rover studios were still separate. However it’s clear on the run up to launch of the Type 00 he’s doing the media rounds bemoaning ‘what could have been’ - i.e. his next round of cars that were cancelled, and doing a bit of history rewriting.
I saw all those proposals and it was all more of the same - there was nothing new (if you Google you can find images of the cancelled EV XJ). There was only one ‘new’ model proposal that was truly, truly stunning - and that never stood a chance.
Say what you will about the Callum Jaguars (personally I think the X351 XJ of 2010 was incredible) but the bottom line is those cars were not selling. In their best of sales, 2018 Jaguar sold about 180k cars. That year BMW sold over 2 million.
@masimilianzo Allowing illuminated manufacturer logos to be incorporated into certain front lighting functions, typically Daytime Running Lamps (DRL). There are rules around size & geometry. Look up UNECE R48 and R148
i3’s DRG is spectacularly good. 🔥
BMW is making the most of the new EU illumination regulations. Like the iX3’s it’s distinctive, and it works brilliantly on a lower body shape. Other brands can’t copy the look it without looking silly.