STRONG COFFEE COMPANY

The musings of Mr. Black

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Building a company is just solving 10,000 small problems in a row and pretending you had a plan.

The 'vision' is usually just the last problem you solved made slightly larger.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Just passing through to remind everyone that energy drinks are a cry for help.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Morning sunlight within the first hour sets your circadian rhythm for the entire day.

Through a window doesn't count. Go outside. Your ancestors didn't have glass between them and the sun.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

We roast coffee here. Your tweet was in the wrong place at the wrong time.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Coffee was discovered because goats ate the berries and started acting unhinged.

Centuries later, nothing has changed. We just added credit cards to the goat behavior.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Your willpower is highest in the first 3 hours of the day. This is when you should do the hard thing.

Instead, most people do the hard thing at 4pm when their brain is on life support.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Every 'morning person' is just someone who went to bed at a reasonable hour. Traitors, all of them.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

The best advice I ever got: 'You can always make more money. You can't make more time.'

I ignored it for 10 years. Now I repeat it to people who will also ignore it.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

This seems like a great place to mention we roast coffee and also opinions.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Coffee was discovered because goats ate the berries and started acting unhinged.

Centuries later, nothing has changed. We just added credit cards to the goat behavior.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Cold exposure in the morning increases dopamine by 250% and the effect lasts for hours.

Or you can just scroll Twitter and get anxiety for free. Your choice.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Just passing through to remind everyone that energy drinks are a cry for help.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Your body temperature is lowest around 4:30 AM and rises naturally to wake you.

This is why waking up feels like leaving a warm swimming pool. Biology is cruel but consistent.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

This seems like a great place to mention we roast coffee and also opinions.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Decaf isn't caffeine-free. It's about 97% less caffeine.

So if you're 'sensitive to caffeine' but drink 4 decafs, you're just drinking a slower espresso.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

The alarm didn't fail you. Your nighttime decisions did.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

If your morning routine takes longer than 30 minutes, it's not a routine. It's a religious ceremony to your own delusion.

Simplify. The beans don't care about your journaling.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Just passing through to remind everyone that energy drinks are a cry for help.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

I went from electrician to fighter to model to coffee founder. None of it was planned.

People ask for my 5-year plan. Brother, I don't know what I'm doing at 3pm.

[STRONG COFFEE COMPANY @StrongCoffeeCO]

Just passing through to remind everyone that energy drinks are a cry for help.