Subtotal

The Gold Standard in Retail Account Linking.

[Subtotal @Subtotal]

Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.

[Subtotal @Subtotal]

Prime Day 2026 was last week. We took a look at the data.

Orders in our panel doubled, and spend nearly tripled. People weren't just ordering more; they were buying bigger.

A few things that stood out:

Average order value climbed 40% over a matched baseline week
Electronics spend was up 438%, Skincare up 348%
The single most-purchased item was a $40 Stanley tumbler

Every figure comes from real, itemized transactions from opted-in shoppers. Not surveys or estimates.

Full breakdown here 👇
https://t.co/SA9ry8N77t

[Subtotal @Subtotal]

Retail shoppers are often a brand's most loyal customers. Don't leave them out of your loyalty program.

We're excited to partner with @smilerewards to make it easier for brands to reward shoppers at retailers like Walmart, Amazon, Target, and more.

The Subtotal + Smile integration connects retail purchase data with your Smile loyalty program, enabling true omnichannel rewards. Customers earn points automatically when they link a retailer account or make a qualifying purchase. No receipt scanning, no codes to type.

Excited to see more brands bridging the gap between retail and digital relationships.

Read more ➡️ https://t.co/DD3brMcMCd

[Subtotal @Subtotal]

Consumers are already loyal. Brands just can't see it.
Most purchases happen through third-party retailers, so the brand-shopper connection gets lost.

Open Commerce is the framework for fixing that. Subtotal is building the infrastructure to make it real.

Read more 👉 https://t.co/C1jPZNKuUV

[Subtotal @Subtotal]

Your customer bought at Target, reordered on Amazon, then hit your DTC site.

To them: one relationship.

To your engagement stack: three separate people.

Most shoppers use multiple channels. Most brands only see one.

The loyalty is already there. The purchases are already happening. You're just not seeing them.

Read more ➡️ https://t.co/yRegMVU7nP

[Subtotal @Subtotal]

We're excited to announce that account linking is now live at Atari! Powered by Subtotal.

Atari shoppers can now link their Walmart and Amazon accounts and share their purchases directly with the brand—no receipts, no hoops, no friction.

Getting to work with a brand this iconic has been a privilege. Massive thanks to the Atari team.

Sign up for Atari Club and check it out here https://t.co/ApZPSc7uI9

[Subtotal @Subtotal]

Subtotal is hiring:

- Head of Partnerships
- Account Executive
- Customer Success Manager
- Designer

Apply or tag someone who should → https://t.co/KRHQxPqD3U

[Subtotal @Subtotal]

Brand marketers spend more time waiting for data than acting on it.

The Subtotal MCP changes that. Ask questions about your purchase data in plain English. Get answers in seconds. No queries. No waiting.

Read more here: https://t.co/SD69Dnjwix

[Subtotal @Subtotal]

Thrilled to officially welcome Stone Mele to the Subtotal team! 🎉

Stone joined us back in December as a Staff Software Engineer and has been masterminding our data architecture ever since—writing code, shaping how raw purchase data flows through our systems, and making sure everything is structured to scale as we grow.

Data is at the heart of what we do, and having someone of Stone's caliber leading this work has already been a game-changer.

🔗 Read more about Stone here: https://t.co/rDVDeCxpbU

[Subtotal @Subtotal]

Q1 shipped🚀

ISO 27001 ✓ · GDPR aligned ✓ · Event Simulator ✓ · Activity Log ✓ · Dashboard insights ✓ · Klaviyo rebuild ✓ · Shopify app published ✓ · @smilerewards integration ✓ · Infra upgrades ✓

Proud of the team. Q2 is going to be even bigger.

Full recap ⬇️ https://t.co/husByqRBRh

[Subtotal @Subtotal]

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[Can Vardar @icanvardar]

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[Subtotal @Subtotal]

𝗜𝗻-𝘀𝘁𝗼𝗿𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗺𝗮𝗸𝗲 𝘂𝗽 𝗼𝘃𝗲𝗿 𝟳𝟬% 𝗼𝗳 𝗨.𝗦. 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗮𝗹𝗲𝘀 — 𝗯𝘂𝘁 𝗺𝗼𝘀𝘁 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝗗𝟮𝗖 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀.

With Subtotal, brands can reward in-store purchases automatically — no receipt uploads, no extra steps for the customer. Just real-time, itemized shopping data from linked retail accounts.
https://t.co/Q1DfoKy7CY

[Cole Wilkes @slmnewton]

Big news! @mbcunning22 has joined Subtotal as our Head of Operations.

Matt brings deep experience in both finance and law. He’s a brilliant operator and systems thinker, and he’s already making a huge impact.

More about Matt 👇
https://t.co/60pa7YtRfA

[Cole Wilkes @slmnewton]

Headed to Vegas for @shoptalk! Who else is going?
DM me or stop by our booth #SS28 to chat with the @SubtotalInc team.

[Subtotal @Subtotal]

Our team is headed to @Shoptalk! Excited to see you all there.

Subtotal's platform makes it easy for brands to tap in to first-party shopping data, engage with end consumers, and make smarter decisions in their business.

Stop by our booth #SS28 and say hello! #shoptalk

[Subtotal @Subtotal]

Please join us in welcoming Matthew Cunningham to our team as our Head of Operations!

He’ll be leading key initiatives across operations, legal, and finance—helping build the foundation for our long-term growth.

We’re thrilled to have him on board.
https://t.co/zUu055YY29

[Subtotal @Subtotal]

💡 Want to build an AI-powered shopping experience that integrates itemized purchase data for smarter insights? Well we built it for you ���

🛠️ Open-source and available on GitHub.
📖 Step-by-step tutorial published in our docs.

Check out the blog post:
https://t.co/716oSNHj11

[Cole Wilkes @slmnewton]

✅We built an AI Shopping Assistant that integrates itemized consumer purchases from @SubtotalInc.

Tutorial published in our docs. Full source code available on GitHub. 😎

Check out the blog post:
https://t.co/5BYa2BkOID