Well they're looking out for Bad Bunny and BTS. So never ever again have to award them in main categories. This is insane actually, how much of a threat non-english artists could be.
in a couple of years, kpop will be winning that asian category at grammys and kpoppies will still look you in the eyes and will say bts did not pave the way. honey, it’s bc of BTS that category exists and why your nugu faves won one. the history cannot be rewritten.
Calling it “Asian pop” is a lazy name. Asian music isn’t one genre, it has many different styles and industries with their own identity. Putting it all under one name ignores that diversity and reduces rich cultures into something oversimplified and misleading.
@PopBase here i'll reword it for you:
"the GRAMMYs are introducing their first asian category as a form of cultural segregation isolating asian artists into a separate category while excluding greater talent from outside their country & making the industry revolve around themselves" ❤️
bts BEEN a threat to american music industry so ofc they gon try their hardest to separate them from main categories as long as the industry plants & mediocre white artists don't get snubbed
Also, Swim is technically not eligible for this category.
So unless they have Hooligans, 2,0 or Normal (Korean version) as a single, they technically don't have a song to go on here yet apart from Come Over, promotion wise.
“we can’t do anything,” that’s not true. I know it feels frustrating and like it’s not enough, but we can keep supporting this album. stream, focus on am too, recommend it, talk about it, show love in every way you can. even the smallest actions matter more than we think.
Indian music market is one of the biggest music markets in the world but granny would only limit their asian pop category for kpop jpop & cpop not to mention many Indian Artists have won grammies before!