Whats happening with @IndiGo6E is classic example of brand value erosion built over last 20 years because of misjudgement of some folks sitting in their AC cabin in their Gurgaon office...brand needs to be aware of such scenarios and this may become a case study in itself soon.
It is high time that India builds a CIBIL kind of score for online shoppers. This is much needed for improving business metrics of so many DTC and online companies.
#rto#ecommerce#onlineshopping