Helen Mackenzie

I have a passion for all things #procurement and am a pioneer in the space; I just can't get enough! Catch me at the weekend then it's motorbikes and the footy!

[Helen Mackenzie @SuperstarHelen]

There's loads we can do in #procurement to help make the changes we need to act on #ClimateChange - IMO it should be on the agenda of every conference, networking meeting and gathering we have.

[Greta Thunberg @GretaThunberg]

Here's a part of my speech in the EU parliament yesterday.
Full speech available on Facebook: https://t.co/2RPgK9ESgZ
#climatestrike #fridaysforfuture #schoolstrike4climate

[Helen Mackenzie @SuperstarHelen]

What does someone need to know about you to feel comfortable taking the next small step? Sometimes, that next step is simply a conversation. My latest Twins Talk explores why. https://t.co/wq0GMxiJM8 #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

Perhaps the purpose of visibility isn't to create trust before we've ever spoken. Maybe it's simply to reduce the perceived risk of that next interaction. That's something I've been exploring in Twins Talk this week. https://t.co/wq0GMxiJM8 #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

We don't need enough evidence to decide someone is trustworthy before we talk to them. We just need enough to decide they're worth talking to. More in this week's Twins Talk newsletter. https://t.co/wq0GMxiJM8 #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

A comment. A connection. A message. A conversation. Each interaction gives us another little piece of evidence about someone. I explore how that becomes trust in my latest Twins Talk. https://t.co/wq0GMxiJM8 #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

Trust isn't something we can tell someone to have in us. It accumulates through the little things people see, experience and learn about us over time. That's the theme of my latest Twins Talk. https://t.co/wq0GMxiJM8 #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

We talk a lot about building trust. But before someone trusts you enough to buy from you, perhaps they just need to trust you enough to talk to you. More in my latest Twins Talk. https://t.co/wq0GMxiJM8 #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

#TimTalk - Tyler Dickerhoof: The Things We Hide & The Circle of Ownership Model https://t.co/rEusKKkvbV via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #FutureOfWork #Strategy #Culture #Motivation #Inspiration #Success #Entrepreneur #Business #Management

[Helen Mackenzie @SuperstarHelen]

GTM Transformation: Why Enterprise Tech Companies Fail to Adapt by @Timothy_Hughes https://t.co/3urkwkwg0N via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #Strategy #MarketingStrategy #AIAgents #SalesLeader #ABM #EmployeeAdvocacy

[Helen Mackenzie @SuperstarHelen]

AI search is rewarding the very thing most B2B companies have wilfully ignored for years. https://t.co/DsKIxI9A16 by @DLAignite #SocialSelling #SalesLeadership

[Helen Mackenzie @SuperstarHelen]

How much do you really need to know about someone before you're willing to have a conversation with them? Perhaps less than we think. I explore this in my latest Twins Talk newsletter. https://t.co/wq0GMxiJM8 #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

Perhaps the best question to ask about AI isn’t “What can this technology do?” but “What are we trying to do differently?” The tool isn’t the transformation. The change in behaviour is. https://t.co/GMXSaRYXra #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

AI can help us research, create content and become more visible. But AI isn’t the strategy. The strategy is building familiarity, trust and relationships that create conversations before there’s a deal to chase. https://t.co/GMXSaRYXra #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

If AI helps us send more emails, create more messages and generate more content, we’ve become more efficient. But if the buyer experiences the same approach at greater volume, what have we transformed? https://t.co/GMXSaRYXra #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

Buying technology doesn’t automatically transform procurement. And buying an AI tool doesn’t automatically transform sales. The transformation comes when people start behaving differently. https://t.co/GMXSaRYXra #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

Buyers aren’t sitting on the other side waiting to follow our sales process. They’re getting on with their jobs. So perhaps we should spend less time thinking about how we sell and more about how they buy. https://t.co/GMXSaRYXra #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

What if the most important question in prospecting isn’t “Who can I contact?” but “Who do I need to be known by?” That small change in thinking changes an awful lot. https://t.co/GMXSaRYXra #sales #procurement #socialselling

[Helen Mackenzie @SuperstarHelen]

Generative AI Search is Shrinking B2B Buying Cycles: Your 2026 Adaptation Playbook by @Timothy_Hughes https://t.co/dqvbmfKppL via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM

[Helen Mackenzie @SuperstarHelen]

Orchestrate a chorus of unique perspectives, not just an amplified single note. https://t.co/lVfMieeTu8 by @DLAignite #SocialSelling #DigitalTransformation

[Helen Mackenzie @SuperstarHelen]

Proof That Storks Deliver Babies by @Timothy_Hughes https://t.co/JM8spZupXY via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #AI #Marketing #MarketingSuccess #MarketingStrategy #AIAgents #ABM #EmployeesAdvocacy

[Helen Mackenzie @SuperstarHelen]

AI can make sales faster. But faster doesn’t necessarily mean transformed. The bigger opportunity is to use technology to help us think differently about how buyers actually buy. https://t.co/GMXSaRYXra #sales #procurement #socialselling