Shaun

trying

[Shaun @SvenRSU]

@oliverwhudson Competitor ads

[Shaun @SvenRSU]

@ZedNilm1 Copy

[Zed @ZedNilm1]

You’re right — this is the correct formatting:

i analyzed 295 native ads doing $10k/day across ugly but profitable niches

pets
fungus
health
beauty

all pulled with gethookd api + mcp

and the funny part is most of them are not creative genius

they just repeat the same copy patterns over and over

problem callout
weird mechanism
proof stack
fear angle
simple before/after promise

i found 10 copy patterns they keep using

and put them into one swipe file so you can plug your own product into them fast

rt + comment "copypatterns" and i’ll send it
(follow for dm)

[Shaun @SvenRSU]

@ZedNilm1 Copypatterns

[Shaun @SvenRSU]

@oliverwhudson Personas

[Shaun @SvenRSU]

@mikefutia Statics

[Shaun @SvenRSU]

@mikefutia Skills

[Shaun @SvenRSU]

@oliverwhudson @the_alex_d_ Persona

[Olly Hudson @oliverwhudson]

We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours.

Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of.

The problem is that the conversation has been scattered.

A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system.

So we built this.

Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day.

It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside.

A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next.

Want it?
Retweet this post
Comment "persona" and I'll send it over

[Shaun @SvenRSU]

@ecomdonald Limit

[Shaun @SvenRSU]

@spwfeijen Make

[Shaun @SvenRSU]

@teamburkisoy Smart setup

[Shaun @SvenRSU]

@oliverwhudson Meta

[Shaun @SvenRSU]

@FynCas Want

[Shaun @SvenRSU]

@spwfeijen Nano

[Shaun @SvenRSU]

@georgesttock Nano

[Shaun @SvenRSU]

@Ecom_Matteo Spray

[Shaun @SvenRSU]

@the_alex_d_ “Head the ball” Jimmy Corkill says hi 😂

[Shaun @SvenRSU]

@scalingszn Context

[Shaun @SvenRSU]

@LinaAlvarez__ @ZackHe__ Ai