I watched Elsa Majimbo rise right in front of me during the pandemic. As someone with a keen eye for influence, media manipulation, power dynamics, global structures, and hidden networks, I saw exactly how it happened. People were empty, locked down... fed controlled narratives, and desperate for anything real. Her crisp-munching, glasses-on comedy was pure authenticity in a moment when the world needed laughter. She blew up organically because she filled that psychological void perfectly... the same way Jerusalema or any viral moment did back then.
But then she got ahead of herself. She shifted from creating engagement to chasing dominance in influence and fashion. It was no longer about making people laugh and connecting... she wanted to be seen as a superstar, a model, and a serious player, forcing her way into spaces that required real power structures behind them. She didn’t have the networks, the institutional backing, the aspirational pull, or the strategic patience to support that move. That’s not the lane that built her.
Naomi Campbell, an absolute institution with 30 plus years in the game, someone who deeply understands media, influence, the real networks operating behind the scenes, and the darker currents that run through them, tried to bring her in and open doors. Naomi was riding Elsa’s wave but also offering genuine access. When she saw how naive Elsa was and that she didn’t understand the game at all, she dropped her. Elsa got angry and tried to blast Naomi publicly. Big mistake.
Naomi is untouchable in this arena. Elsa messed up badly. She betrayed the very authenticity and the people who uplifted her in the first place. Now she’s pretty, but nobody’s aspiring to her look enough for designers to pay top dollar. She’s hit rock bottom with unrealized potential. I believe she’ll try coming back to the crisps and glasses, but you can’t run the same trick twice after you’ve shown the game and turned on those who helped you.
The whole saga is a clear lesson in social psychology, media influence, pandemic-era power dynamics, and the fragility of viral fame... when the world is hungry and empty, authenticity wins fast. But trying to flip that into dominance without the right structures, support, self-awareness, or long-term vision... It collapses. Stay in your lane, protect your core, or watch it all fade.
PRESS STATEMENT
OFFICE OF THE NATIONAL PUBLICITY SECRETARY,
NIGERIA DEMOCRATIC CONGRESS (NDC)
Second NEC Resolutions: NDC Takes Major Steps Towards Institutionalization
1. The NDC is committed to building the party as a strong and enduring institution, with emphasis on party supremacy. The programs, policies, and appointments (except personal staff) of all governments elected on the platform of the party must be made in consultation with the party structure.
The party remains supreme, and members are expected to align their personal interests and agendas with those of the party.
2. All affiliated groups and NGOs shall operate under the guidance and control of the party and must not function in parallel with, or independently of, the party structure.
3. A comprehensive Code of Conduct shall be established for all party officials and candidates. To this end, a committee has been constituted under the leadership of the National Legal Adviser to develop the framework and guidelines.
4. A National Reconciliation Committee has been inaugurated to reconcile all aggrieved members of the party.
5. The NDC is being built as an institution, not a personality cult, political movement, or Special Purpose Vehicle (SPV) to be used and discarded.
Members are encouraged to remain committed to the party and contribute to its growth and sustainability for generations to come.
At all times, and for all candidates and aspirants, total allegiance must be to the party and the national interest.
On financial probity, the party will enforce strict accountability in the management of party resources by all officers, and party funds must be used strictly for party business.
For candidates, there must also be strict accountability for all funding received. Monies sourced by candidates at all levels, and contributions made by candidates to campaign accounts, must be fully disclosed to the party at the appropriate levels (local government, state, zonal, and national). Such funds must be received through dedicated party campaign accounts, including presidential and governorship campaign accounts of the party, as applicable.
Signed:
Osa Director
National Publicity Secretary
7th June, 2026
@Karigwe I've been saying this for a while, Peter Obi keeps serving himself on a platter for the opposition to eat him up. They have a chance to humiliate Mr. Nigeria will be OK on national TV.
🚨 Bukayo Saka’s partner Tolami Benson is expected to see a significant rise in her personal brand value following the Arsenal star’s success with both club and country.
Industry experts suggest that if Saka delivers a strong World Cup campaign, Benson could attract major commercial opportunities, particularly across fashion, lifestyle, and travel sectors. 📈
Estimates indicate potential earnings ranging from around £250,000 to £500,000 annually through brand partnerships, depending on engagement and visibility. 💼✨ [@dailystar] #afc