We're thrilled to enable @Comscore's solutions for contextual targeting in premium OLV and CTV advertising worldwide! Learn more about how they use verified connected TV and video contextual Private Marketplaces (PMPs) in EMEA. https://t.co/rI0q1mK2Tg
In this column in @advertisingweek 360, CEO & Co-Founder Field Garthwaite examines the #socialdilemma and asks: How do we build successful businesses that don’t trade in human futures? https://t.co/f5jj88phDg
@passportwaiting Does anyone know a way of fast tracking a passport? We go away this coming Sunday but my daughters passport is still being processed - I just get stock answers from HM Passport Office
We’re excited to welcome Bill Swanson to the team! Bill will be responsible for driving the strategy and expansion of the Contextual Video Marketplace with SSPs, DSPs, agencies and publishers in the EMEA market. https://t.co/rDtmC5LQFu
Whilst we wait for tests for or having had #COVID19 - a mate has designed a survey to identify those that have had it and recovered at home. Strangely no one appears to be collecting this data. Will help with general tracking and spread - https://t.co/YO2hYYvyfV
Following on from our regular blog with @NewDigitalAge1@chloeredbud has been speaking to @Digiday about the issue of consent string fraud and the information that our platform DIAGNOSE is seeing #GDPR#consent
https://t.co/IivjG4JZ8H
OR you could use the industry regulated open source header bidding solution https://t.co/XnFvdhSKNh and not have to worry about finding out four years later that they were prioritizing their own demand or caching your bids 🤷♀️ https://t.co/EbzJUdY9Yn
Most SSPs now have access to the same imps due to the proliferation of header bidding. As a result, smart buyers have used SPO to navigate those that have opaque fees or just take too much $ from the bid. Smart move from @PubMatic here to stay ahead of SPO https://t.co/5uPGZ5j624
Evolution, not revolution. Focussing on gradual #improvement to achieve our goals. Striving to be the best we can be one step at a time
https://t.co/olWnD8D8ml
Don't miss our own @SwansonBill Swanson and @emmacnewman on The Tech Blog Writer Podcast with @NeilCHughes! They sit down to discuss #mobile trends and opportunities and more. Check it out: https://t.co/m9zuaLeWym
Rufus 19/10/2018
Words by @spikey_mama
To our most beloved Rufus.
Thank you for waking me up when I wanted to sleep forever.
Thank you for making me leave the house, when I didn’t want… https://t.co/yBpeSNY4F5
There is a huge focus at the moment on the need for transparency in the #adtech eco system. My business partner Chloe Grutchfield has written a blog on this very subject with some eye opening results https://t.co/eIWmRomYjj #transparency#GDPRCompliance
#DMEXCO18 proved to be another year of fruitful discussions. @SwansonBill, Chief Revenue Officer, EMEA at @PubMatic, shares key trends from the event including #transparency and trust, GDPR, #headerbidding and OTT/CTV video and audio: https://t.co/EgF3M1gXcB