Malaysia has so many potential to be one of the best 2d animations out there and yet Msian government stil look down on artists and prefer Gen AIπ
I really hope animation thrives a lot more in Malaysia
A showcase of the SaaS animations I created throughout April.
If youβre looking to create engaging SaaS product videos or animations, feel free to DM me.
After making 180+ software videos, I think {Persona callout} is the best hook for performance marketing.
Here's why.
1. It stops the scroll.
- If we show a human face close up
- or just name the specific details about the audience
-> much higher probability that exactly our intended audience will stop and watch.
2. It helps to narrow ad targeting.
if mostly our intended audience stops and watches, the alogs start showing it to more people like them. So, it's a scroll-stopper and a great filter at the same time.
3. It works well on landing pages.
It's quick, it's direct, and we get to the product part asap.
(exactly what a warm audience wants after clicking your ads or googling you. Not watching another [Problem] intro for 30s before getting to the actual product)
Also, it's a super flexible hook.
Some of the variations:
1. {PC} + [Problem]
βAre you a transactional lawyer, spending hours or even days reviewing legal contracts?β Meet XYZ..."
2. {PC} + [Dream outcome] - [Pain]
βAre you a financial audit firm, that wants to 2X audit speed, without Excel chaos and email ping-pong? Introducing XYZ..."
3. {PC} + [Dream outcome]
"You're a builder. You can turn ideas into products 20x faster than writing code"
Pro tip: usually in ads you're able to add text description above the video. Duplicate the persona callout hook there as well, for a stronger effect :)